William B. Cole Consultants
Testimonials for the
Mental Game of Badminton

Here are some comments from our Mental Game of Badminton clients and workshop participants.

"Bill helped our daughter improve her mental approach to badminton, and we are very grateful to Bill for all his assistance and guidance. We highly recommend Bill as a mental coach for your child. As a result of competitive play at the national level, Julie has achieved the #1 ranking in the United States for Girls Singles Badminton 13 and under. She also earned the #9 ranking in the United States for Girls Singles Badminton 15 and under."
See complete testimonial below.
Hua Zhang
San Jose, CA

"Coach Bill is smart, informative and motivating. He is unique because of how he taught us techniques to calm down in pressure situations. I learned how to remain positive and to not be stressed out. This workshop was very beneficial, educational and exciting. Coach Bill's book, The Mental Game of Sports, taught me how to reduce nervousness."
Siddhartha Javvaji
Fremont, CA
US National Champion in Boys Under-11 Singles in badminton

"Coach Bill is insightful, interesting and funny. He is a friendly guy who knows how to keep us positive. His coaching is adaptable and useful for any age. He taught us how to prevent our parents from nagging us and how to concentrate better. His book has wise content that can go anywhere with me."
Breanna Chi
Fremont, CA
Pan American Games Bronze Medalist

"Coach Bill gave us interesting, helpful and useful coaching for how to concentrate in a match. He encouraged us by pointing out what could go wrong and how to correct these things. He has a very descriptive and understandable style. He taught us many different ways of how to come back to the present time zone. Coach Bill helped me to understand that I was dwelling over lost points and allowing my mind to wander."
Jacquelyn Chen
Fremont, CA
Nationally ranked in badminton

"This workshop was really great, and very helpful, and very useful. Coach Bill taught us techniques that will help us stay focused in the present. He showed us many new and unusual techniques that will really help. His book, The Mental Game of Sports, taught me many new things and this will really help me in the future."
Ved Vedere
Fremont, CA
Nationally ranked in badminton

"Coach Bill is GREAT!!! This workshop was very helpful and interesting! Coach Bill is kid-friendly and let us have our own opinions. He was fun and helped me understand the mental game of badminton. I learned how not to think about the past or future and how to stay relaxed and how to control myself when I compete. He taught us techniques of how to manage people when they try to pressure us."
Rithika T.
Fremont, CA
Nationally ranked in badminton

"This was a very important program. Coach Bill is very insightful and very encouraging. Coach Bill is very knowledgeable and has many good techniques. He gave us many examples and asked us to demonstrate in front of the class. He taught us how not to be influenced by outside pressures and instead of how to focus on our own game and the present time zone. His book, The Mental Game of Sports, taught me many good examples of what to do and of what not to do. It has many very good references."
Claire Chen
Fremont, CA
Nationally ranked in badminton

"Coach Bill is very nice, helpful and encouraging. The workshop was helpful, relaxing and calming. He taught us how to have a quiet mind when in a tense match.
Surabhi Kannappan
Fremont, CA
Nationally ranked in badminton

"This workshop was very helpful and unique. Coach Bill is very encouraging. He taught us how the unconscious mind should take over from the conscious mind in a match and how to focus on the present, and not the outcome, using the three R's technique."
Cassandra Yu
Fremont, CA
Nationally ranked in badminton

"Coach Bill is great at telling us how to remain calm in tight matches. This workshop was interesting and fun and helped us improve our mental game. I enjoyed his book, The Mental Game of Sports. That taught me about the "green light technique", deep breathing, time travel and how to reduce mental and emotional baggage."
Ryan C.
Fremont, CA
Nationally ranked in badminton

"Coach Bill was cool, nice and interesting. The workshop was productive, helpful, detailed and fun, and he was easy to understand. He taught us what to do under pressure. His book, The Mental Game of Sports, taught me how to stay focused in pressure matches."
James Zhe
Fremont, CA
Nationally ranked in badminton

" Coach Bill is knowledgeable, experienced, and easy to understand and the workshop was insightful, helpful and interesting. I learned how to stay in the present and not to worry about pressure. I like that Coach Bill talks about the mental aspects of this game and his book, The Mental Game of Sports, taught me how to concentrate under pressure."
Andrew Wang
Fremont, CA
Nationally ranked in badminton

"Coach Bill presented a very interactive workshop that was very clear and made a lot of sense. It was informative, helpful and unique and Coach Bill is patient and answers questions very well. He taught us how to keep our minds in the present and to use the unconscious mind. His book, The Mental Game of Sports, was very relatable to me."
Ben Bielin
Fremont, CA
Nationally ranked in badminton

"This workshop was fun, informative and interesting and Coach Bill used visual and interactive methods to teach us how to stay in the present. He had attention grabbing strategies and facts that helped a lot. His book The Mental Game of Sports has tactics and suggestions that are very helpful that will help me in the future."
Winston Tsai
Pleasanton, CA
Nationally ranked in badminton

"Coach Bill was amazing. This was a very useful, good and interesting workshop because he understands how our minds operate and what we are thinking during our matches. His book The Mental Game of Sports has tips on how to control pressure, feel calm and also what not to think when we compete."
Avinash Umapathy
Fremont, CA
Nationally ranked in badminton

"This was a very useful, interesting and fun workshop. Coach Bill was very helpful, and he knows a lot and he is willing to help anyone. He helped us overcome many common mental problems we face in match play. I learned how to stay in the present and how to give 100% effort. His book The Mental Game of Sports taught me how to get in the zone."
Alexander Zheng
Fremont, CA
Nationally ranked in badminton

"Three words that describe this workshop are inspiring, wonderful and marvelous. Coach Bill was very inspiring, and he has strong spirit. He really knows how to coach the mental game of badminton."
Rohan P.
Fremont, CA
Nationally ranked in badminton

"Coach Bill knows how kids feel about pressure. He is detailed, accurate and has new ideas I've not heard before. This was a very fun and unique workshop. His book, The Mental Game of Sports, taught me about becoming sensate and deep breathing and it will help me remember what I learned."
Mihir Raja
Fremont, CA
Top-ten National ranking in badminton

"Coach Bill was awesome. He is very helpful and calm, just like the workshop. I really liked the process stuff about how to manage our parent's pressuring us, and what to say to them. His book, The Mental Game of Sports, is really helpful."
Lina R.
Fremont, CA
Nationally ranked in badminton

"Coach Bill is smart, calm, focused and funny. He is good at knowing how people feel, and then also knowing how to encourage them. He is positive and talks about how to play well. He gave great tips on how not to feel stressed or pressured when playing. I really liked the concepts on time travel, baggage, quiet mind, and the unconscious. His book, The Mental Game of Sports, will help me be a better player."
Jeffrey Chang
Fremont, CA
Nationally ranked in badminton

"Coach Bill's coaching was fun and exciting and the workshop was also fun and exciting."
Lillian Shu
Fremont, CA
Nationally ranked in badminton

"Coach Bill is nice, light-hearted and helpful. He understands how kids feel. This workshop was informative, helpful and fun. I really liked the sensate concept and the various ways he taught us of how to keep our mind in the present. His book, The Mental Game of Sports helped me gain a better understanding of the topics."
Daniel Bielin
Fremont, CA
Nationally ranked in badminton

"Coach Bill helped us feel more confident. This workshop was meaningful, helpful and had lots of useful information. He taught us how to not think so much in a match and how to handle the stress and just play our regular game. His book, The Mental Game of Sports, will help me remember the material."
Adam Jay
Fremont, CA
Nationally ranked in badminton

"This workshop was GREAT!! It helped me understand the mental game of badminton. It was helpful, fun and interesting. I really liked the ideas of deep breathing and of racquet manipulation to stay in the present. Coach Bill is understanding, encouraging, and happy. He understands badminton well and taught us good skills. He asked us good questions that made us think."
Riya N.
Fremont, CA
Nationally ranked in badminton

"Coach Bill is a very good coach because he encouraged us a lot and taught us very interesting material."
Tharik Bharani
Fremont, CA
Nationally ranked in badminton

"My daughter is a top ranked badminton player in the USA. Some of her results:

2009 USA Junior National Championships
She won #3 for Under 11 Girl's Singles
She won #3 for Under 11 Girl's Doubles

2009 Pan Am (Pan American) Junior International Badminton Championships (16 countries joined the event)
She won #3 for Under 11 Girl's Doubles

2010 USA Junior National Championships
She won #6 for Under 13 Girl's Singles
She won #4 for Under 13 Girl's Doubles
She won #5 for Under 13 Mixed Doubles

2011 Northern California Badminton Junior Open
She won #1 for Under 13 Girl's Singles
She won #2 for Under 13 Girl's Doubles

Her goals in badminton are to be number 1 in singles, doubles and mixed in her age group in USA.

Julie had shown some mental issues in various tournaments, for instance she lacked confidence when facing stronger players, she felt nerves when parents and peers were watching her play, and cheering for her opponents. She felt tense and lost patience when her matches were tough. She needed the mental component to continue winning at the highest levels, and to be able to overcome some of the inner roadblocks that kept her from that.

We were delighted to find mental coach Bill Cole, and started working with him on Julie's mental game. We were very happy to learn that Bill had himself been a top nationally-ranked badminton player in college. He reached the quarterfinals of the NCAA National Badminton Championships, and used to practice weekly with numerous national champions. So we were relieved to find someone like Bill who not only was a top athlete, but also a very successful mental coach. We knew that would be the ideal combination in a mental coach--someone who knows what their clients are going through. Another thing that really convinced us to work with Bill was the incredible list of testimonials on his web site. There are over 300 testimonials there! He has worked with world champions, world record-holders, national champions and other athletes at every level, and in over 55 sports. We knew that Bill could help our daughter.

Bill is an extremely experienced mental coach. We LOVE to work with him.

Bill is very giving with his time. He answered all our questions and spent extra time with us often. He is a pleasure to work with. He has a good sense of humor and knows how to create rapport with children our daughter's age. Bill taught Julie about the psychology of mental preparation, focus, how to use rituals, refocus, handle mental problems in matches, mental toughness, breathing techniques, visualization, how to control her thoughts, how to relax her muscles, emotions and mind, how to get into the zone and how to be confident. The mental game techniques he teaches are easy to learn. Bill is a very dedicated and patient teacher and it is obvious that he loves teaching. Julie was able to use everything Bill taught right away, and we could see the difference immediately. She is much more able to stay calm, focused, and relaxed under pressure.

Our results:

After just our very first session with Bill my daughter won 2nd place in a local tournament (2011 UBC Northern California Championships) in U13 Girl's Singles, beating a girl she had lost to two months ago. She applied Bill's ritual techniques, and reduced her serving errors a lot.

And one and a half months later, Julie competed in the 2011 Northern California Badminton Junior Open, which is a USA Badminton Sanctioned Junior Ranking Tournament Sponsored by Yonex. Julie achieved amazing results:

She won first place for Under 13 Girl's Singles (and achieved a ranking as the #1 player in Under 13 Girl's Singles in Norcal)

She won second place for Under 13 Girl's Doubles (and achieved a ranking as the #1 player in Under 13 Girl's Doubles)

Bill is extremely supportive, and in a timely manner, he replied to our emails quickly over the weekends, giving us guidance, tips and excellent mental support throughout the tournament. My daughter used Bill's methods, and when she was losing, she remained confident and she was able to fight strongly, to the very end of the match, got it back and won, and that was truly amazing. She had never successfully come from behind before in a match.

Here are my daughter's comments about how Bill's coaching helped her achievements:

'Bill helped me by giving me lots of confidence. He also reminded me that beating a tough player isn't impossible. I really thought that your teachings helped me achieve today's result.'

Bill helped our daughter improve her mental approach to badminton, and we are very grateful to Bill for all his assistance and guidance. We highly recommend Bill as a mental coach for your child."

Hua Zhang
San Jose, CA

July 2011 - Post date to the above letter from Hua Zhang: As a result of competitive play at the national level, Julie has achieved the #1 ranking in the United States for Girls Singles Badminton 13 and under. She also earned the #9 ranking in the United States for Girls Singles Badminton 15 and under.