William B. Cole Consultants Press Releases

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News Release: December 1, 2021 - Silicon Valley, California

Bill Cole, MS, MA, Founder and President of The International Mental Game Coaching Association, has been installed as a member of the Board of Advisors of Motiv Health, Inc. Bill was also brought on board in the roles of Executive Coach and Performance Coach for Motiv Health clients.

Motiv Health is a medical startup that is creating the world's most advanced precision behavior platform for health coaching. Motiv Health is a personalized and persuasive digital health coaching system. The company leverages Artificial Intelligence (AI) and coaching to help improve human behavior. Motiv Health highlights how lifestyle and behavior impact health, and the importance of training our mindset to be healthy. The company’s mission is to build a persuasion-driven, mindset-first, precision behavior change platform. Motiv Health is located in San Diego, California, and was incorporated in 2021.

https://www.motivhealth.io/

Bill Cole stated, “Upon first hearing about Motiv Health I immediately knew that it was an idea whose time had come. I’m extremely excited and honored to have been asked to be a part of such a visionary venture. Motiv Health is poised to change how people approach their health, wellness and medical pathways. The confluence of the company theme of awareness, intentionality, mindset, cutting-edge knowledge and self-coaching, all pulled together by advances in artificial intelligence (AI) make this venture a force to be reckoned with.

Motiv Health is a highly advanced, personalized, and persuasive digital health coaching system. The company focus is on AI and coaching to help people become their own change agents and to be able to make better, wiser decisions about their health. It all begins with the proper mindset, and that then drives their proper health choices.

The big three when it comes to influencing our health are sleep, nutrition and exercise. They seem so simple, yet we often take them for granted. But they deeply impact our health, to a higher degree than any other variables. Motiv Health is poised to play a bigger, better, more high-powered game with these three factors.

I am incredibly excited to be part of such a talented team with a far-reaching vision with the ability to craft intelligent strategies to fulfill that promise.”

Bill Cole has held many leadership positions, from starting and running his own ventures as President and CEO, as entrepreneur and businessman, as an executive mentor, coach and trainer, as an association executive, and from being on Boards of Directors and Advisory Boards. He is an internationally and nationally recognized performance psychology expert and multiple Hall of Fame Honoree, an award-winning scholar-athlete, and has coached at the highest levels of the Olympics, major-league pro sports, big-time college athletics and corporate America.

As an internationally-known performance psychology / stress management expert, Bill has often been invited by the medical world to speak at state, national and international medical conventions. For years he's trained physicians and other medical professionals in many fields in his mental peak performance system.

Bill Cole has been the mental game coach or sports psychology consultant with athletes or coaches of 25 world and national teams, 11 international and Olympic teams, 32 professional sports teams, associations or leagues, and of athletes who have won 40 world and national championships. He has been the mental game trainer for thousands of athletes, coaches and parents in over 100 sports, at all ages and skill levels.

Bill has been a leader in the field of sport psychology for over 40 years, as a scholar, researcher, writer, teacher, coach, athlete, trainer, speaker and consultant. He is a thought leader and expert in the worlds of peak performance, coaching and the mental game. He is the Founder and President of the International Mental Game Coaching Association, which trains and certifies mental game coaches worldwide.

"Bill Cole is a mind guru...he is among the elite mental game peak performance experts in this country."
American Society of Anesthesiologists

"an expert in optimal performance and stress management"
California Society Of Anesthesiologists

"Bill Cole, president and founder of the International Mental Game Coaching Association, says the key to achievement is enthusiasm for your goals. Cole coaches both Olympic and major-league athletes, and teaches his disciplinary techniques to corporate America."
WebMD

"Performance psychology consultant Bill Cole has counseled many of the world's top athletes and knows how to combat stress and anxiety."
Forbes Magazine

"Bill Cole is a leading Olympic sports psychologist and a world-renowned peak performance coach."
British Broadcasting Corporation (The BBC)

"Bill Cole is a leading author on sports psychology."
Yahoo! Sports

"Bill Cole is a renowned sports psychologist and 'mental game coach' who helps athletes cope with the demands of intense competition."
CNET Magazine

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

Bill Cole, MS, MA
Founder and President
The International Mental Game Coaching Association
Phone 408-705-8877
E-Mail: BCole@MentalGameCoaching.com
Website: https://www.mentalgamecoaching.com

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News Release: December 9, 2016 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as an interview skills coaching expert in Yahoo Style Magazine by writer Kristine Solomon.

Bill Cole, MS, MA was interviewed as an interview skills coaching expert in Yahoo Style Magazine in an article entitled "Is It Harassment or Simply Unprofessional To Ask Someone Out After a Job Interview?" by writer Kristine Solomon.

Bill Cole was interviewed for a story about job interview etiquette. The question was, "Is it harassment or simply unprofessional to ask someone out after a job interview?"

Bill was quoted as saying:

"This is at minimum an interview etiquette breach, and at maximum, a clumsy, possibly desperate attempt at 'shopping where you work'. I doubt it would rise to the level of harassment, but the interviewee may certainly be guilty of a stupidity misdemeanor."

Yahoo Sports Article Link : Is it harassment to ask someone out after an interview?

Bill Cole, MS, MA is an internationally and nationally recognized authority on peak performance and coaching. Bill is the author of the book The Interview Success Guide.

He has coached at the highest levels of corporate America, major-league pro sports and big-time college athletics. He has been interviewed by these media outlets -- MSNBC.com, Golf Magazine, the BBC, ABC-TV, Fox News, the Associated Press Radio, Sirius Radio, The New York Times, Success Magazine, The Washington Post, The San Francisco Examiner and Chronicle, Yahoo! Sports, USA Today, ABC-TV, Entrepreneur Magazine, The San Jose Mercury News, The Denver Post, Time Magazine, the Los Angeles Times and countless others.

The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach."

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: October 2, 2016 - Silicon Valley, California
Bill Cole, MS, MA, Founder and President of The International Mental Game Coaching Association, appeared on the big screen nationwide in the film "The Hurt Business" by Director Vlad Yudin, as an expert on sport psychology.

Bill Cole, MS, MA, appeared on the big screen in the film "The Hurt Business" with Director Vlad Yudin. The United States national premier date was October 2, 2016.

The Hurt Business is narrated by Academy Award winner Kevin Costner and stars Bas Rutten, Jon Jones, Randy Couture, Ronda Rousey, Georges St-Pierre, Chuck Liddell, Kenny Florian, Tito Ortiz, Ken Shamrock, Bruce Buffer, Big John McCarthy, Urijah Faber, Rashad Evans, Josh Barnett, Donald Cerrone, Don Frye, Jay Hieron, Fabricio Werdum, Rorion Gracie, Matt Serra, Michael Chandler, Scott Coker, Luke Rockhold, Fabricio Werdum, Jay Hieron, Sara McMann, Scott Coker, Ben Askren and others. View complete cast on IMDB.


Bill Cole and Vlad Yudin, Director of the
film documentary The Hurt Business,
on location in Hollywood.


Bill Cole and Director Vlad Yudin
after Bill appeared before the cameras.

In 2014 mental game coach Bill was invited to fly to Hollywood to be on camera for a film documentary, named The Hurt Business. The film is coming out in September 29, 2016 all across the world. Bill was asked about the psychological dimensions of the MMA phenomenon. Bill talked about the zone, the stress, why people choke, the pressures of being in the spotlight, how MMA fighters train their minds, how they handle setbacks and injuries and how they manage their career paths from a mental perspective.

"The Hurt Business" was created by the same producers of "Bowling for Columbine", "Fahrenheit 9/11" and "Generation Iron". The film examines the explosive trajectory of mixed martial arts fighting through the eyes of today's top stars, and recent past stars of the sport.

The film analyzes the people involved in the world of MMA, looks at their personal lives, how they train, and gauges the mental and physical damage they’ve suffered. The film interviewed sports psychologists, neurologists and sociologists, and government officials for their insights. One conclusion is that fame in MMA is a very hard and unforgiving road.

View the trailer from that movie project.

Bill's voice can be heard at 1:11: "I get people crying in my office, thinking their life is over, because they've lost a really big match. I've even worried about a few people--suicide."

Additional web references:

"The Hurt Business" on IMDB

"The Hurt Business" on Facebook

"The Hurt Business" on Instagram

"The Hurt Business" on the Vladar Company

Vlad Yudin on Wikipedia

For some time, Bill Cole has coached professional fighters, US Open competitors, members of US National Junior Teams, US World teams, and state, regional and national competitors in martial arts. Here are a few comments from his Martial Arts coaching clients.

"Bill Cole is a leading Olympic sports psychologist".
British Broadcasting Corporation (The BBC)

Yahoo Sports has called Bill Cole "a leading author on sports psychology".

"A world-renowned peak performance coach."
British Broadcasting Corporation (The BBC)

"Bill Cole is a renowned sports psychologist and 'mental game coach' who helps athletes cope with the demands of intense competition."
CNET Magazine

"Bill Cole is one of the world’s leading sports psychologists who has coached teams and individuals in over 85 sports in multiple countries, including US National dirt track champion Chris Carr."
MCN Sport, the leading motorcycle racing magazine in Europe

"... an authority on sports psychology... He is one of the top peak performance coaches in the country...Bill's peak performance system helped us tremendously in our march to reach the finals of the College World Series."
Stanford University Baseball Team

"...one of the top peak performance coaches on the ATP Pro Tennis Tour."
Israeli Davis Cup Team

"Bill Cole is a leading authority on sports psychology and mental coaching."
Sports on Earth Magazine

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach." He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association, which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: April 28, 2015 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sport psychology expert on dailyburn.com/life/, by writer Sarah Richards.

Bill Cole, MS, MA was interviewed as a sport psychology expert on http://dailyburn.com/life/, in an article entitled "Is Chronic Stress Wrecking Your Workouts?" by writer Sarah Richards. Bill was asked for advice on how to prevent stress from interfering with our gym goals, and what to do to prevent this from happening in the future.

Some specific questions asked of Bill:

Bill talked about a number of the elements of the zone. The main goal is to live in the NOW. Here are some other mental game strategies he provided.

Compartmentalize your life activities into segments and be present for each one in a serial fashion.

Assure your mind you will pay attention to its worries and concerns later, after the workout.

A workout is a "moving meditation".

Be present to be safe. Don't allow your mind to wander when engaged in a task. Refocus your mind as needed.

Many people start a session badly and extrapolate that the session will be a complete waste, and that they already failed. Instead, set three main goals for every workout. This way, you can always have a successful workout and never have a "wasted time":

Anger at not meeting targets and goals gets in the way of a workout.

Urgency is the killer of the now.

Expectations can be too high. Be realistic.

Use the three time zones to stop time travel and to refocus: Past–present–future.

The Past–regrets, anger, reliving disasters.

The Future–what ifs, fears, picturing disasters, explaining failures.

The Now–where we want to be.

Reduce "time travel" by refocusing continuously.

How to regulate your inner state.

Awareness is the #1 strategy.

Control the controllables. Let the rest go. (Or have a good plan for blocking the externals!!)

Be aware of breath, muscles, thoughts, images, self-talk, emotions, behavior.

The breath is the window to stress control.

Ratio breathing.

Feel and listen to the breath.

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach."

He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association (www.mentalgamecoaching.com), which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: March 17, 2015 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sales psychology expert for the British radio podcast, The Upgraded Salesman.

Bill Cole, MS, MA was interviewed as a sales psychology expert for the British radio podcast, The Upgraded Salesman Show. Mr. Cole was asked to describe his popular sales system The Mental Game of Selling.

Bill was a guest on the radio podcast, "The Upgraded Salesman Show." The program is the brainchild of Will Barron, the Founder of Upgraded Media. In September 2014, Will started the podcast "Upgraded Ape," which was spotlighted in iTunes' "New and Noteworthy Podcasts." Where Upgraded Ape ("UA") focused on the ways to improve brain functionality, The Upgraded Salesman Show." ("US") is designed to upgrade the minds of salesmen, so they can make more money!

Each show features an expert in their field that promises to dramatically improve the listener's sales skill. The guests are experts in such fields as salesmanship, influence, sales psychology, Olympic level performance coaches and more.

Will Barron asked questions around the topic of the importance of the mental approach to selling, how salespeople can get into the zone, how meditation and breathing can help sales people, and how they can deal with rejection and still stay motivated.

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach."

He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association, which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: February 9, 2015 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sport psychology expert on the world's largest sports radio station talkSPORT, in London, England, with host Mike Graham.

Bill Cole, MS, MA was interviewed as a sport psychology expert on the world's largest sports radio station, talkSPORT, in London, England, with host Mike Graham. The segment asked the question: Why do sports people lash out and make some terrible career decisions when they are in a high-pressured situation?

The questions asked of Bill revolved around how sports coaches in particular handle themselves in high-pressure contest where emotions are running high.

Bill discussed the psychology of peak performance and coaching and gave mental game tips on these issues:

1. How not to allow competition to make you lose your self-control.
   
   
2. Can a coach want to win too much? The answer is yes.
   
   
3. Not allowing an overblown need to micromanage things extend to relationships with the players.
   
   
4. How passion can aid a coach with his players.
   
   
5. Using intentionality to create a strategy to win.
   
   
6. Control what you can and let the rest go. You can only control your reaction.

Talksport, owned by UTV Radio, is one of the United Kingdom's three terrestrial analogue Independent National Radio broadcasters, offering 24-hour sports radio service broadcast from London to the United Kingdom. Their content includes sports phone-ins, discussion and live sports commentaries. It is transmitted on 1089 and 1053 kHz across the UK and digitally via DAB digital radio, Freeview, Sky, Virgin Media and Freesat.

Web references:
http://talksport.com/
http://en.wikipedia.org/wiki/Talksport
https://twitter.com/IRoMG

The radio show host is Mike Graham. He has presented radio shows for BBC Radio Scotland covering the Edinburgh Festival and the world of politics. Among the politicians and showbiz stars he has interviewed are Bill Clinton, Paul Newman, John Major, Tony Blair, Raquel Welch, Boris Yeltsin, George Michael, Alex Salmond, Meryl Streep and Sigourney Weaver. His radio station website:
http://talksport.com/mike-graham

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach." He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association (www.mentalgamecoaching.com), which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: March 22, 2014 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sport psychology expert on the world's largest sports radio station talkSPORT, in London, England, on the Extra Time show, with Matt Forde.

Bill Cole, MS, MA was interviewed as a sport psychology expert on the world's largest sports radio station, talkSPORT, in London, England, on the Extra Time show, with Matt Forde. The segment asked the question: How do top athletes prepare mentally for huge competitions, and how do they handle the mind games that inevitably arise?

The questions asked of Bill revolved around Carl Froch employing a top Olympic GB Spots Psychologist to help him through his huge rematch with George Groves. This is the biggest fight in British boxing in the last 10 years between two of the UK's top fighters. Carl Froch is seeking psychological help before his return world super-middleweight title fight with George Groves at an already sold-out Wembley Stadium on 31 May, a £20 million contest which he thinks could be determined by mind over matter.

Froch beat Groves in 2013 thanks to a contentious stoppage after Groves had been clearly winning on points. Underdog Groves had "wound up" Froch by impudently pricking his renowned ego at every turn. Learn more about the 2013 contest and rematch.

Froch is the reigning IBF champion at super middleweight, having defeated Lucian Bute for the title, and on 25 May 2013 Froch became the WBA unified champion after defeating Mikkel Kessler.

Froch was quoted as saying, "He did a good job on me because when I got into the ring after listening to his rubbish, all I wanted to do was punch his face in instead of boxing him. I'm not going to let it happen again. Mentally I was not at the races. Physically I was in good shape but mentally I wasn't doing what I needed to do, I had let that idiot boy get under my skin."

Bill discussed the psychology of gamesmanship and gave mental game tips on these issues:

TalkSPORT, owned by UTV Radio, is one of the United Kingdom's three terrestrial analogue Independent National Radio broadcasters, offering 24-hour sports radio service broadcast from London to the United Kingdom. Their content includes sports phone-ins, discussion and live sports commentaries. It is transmitted on 1089 and 1053 kHz across the UK and digitally via DAB digital radio, Freeview, Sky, Virgin Media and Freesat.

TalkSPORT website: http://talksport.com/

TalkSPORT ON Wikipedia: http://en.wikipedia.org/wiki/Talksport

The radio show host is Matt Forde, an English-born comedian, comedy writer, radio presenter and former political advisor for the Labour party. Matt was a semi-finalist in the So You Think You're Funny? 2002, the Daily Telegraph New Act 2002, the Wilkinson Sword Cutting Edge Awards 2002 and the BBC New Comedy Awards 2001.

Matt Forde's website: http://www.mattforde.com/

Matt Forde on Wikipedia: http://en.wikipedia.org/wiki/Matt_Forde

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach."

He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association, which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: June 25, 2013 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA was interviewed for the book Growing Up Gronk: A Family's Story of Raising Champions, as an expert on sport psychology.

Bill Cole, MS, MA, was interviewed for the book Growing Up Gronk: A Family's Story of Raising Champions, which will be published on July 9, 2013. Bill talked about the nature of the sports achievement, how sports success is achieved through proper mental training, mental discipline, focus, mental toughness and motivation. His comments appeared in the chapter entitled Mental Toughness.

The book is about the amazing Gronkowski family, from Williamsville, New York, who has produced an incredible set of five athletes. Williamsville is also Bill's home town.

Three play in the NFL: Denver Broncos, Cleveland Browns and New England Patriots. The most famous is Rob Gronkowski, who is on his way to NFL history. Another played major league baseball, and another is a Division 1 football player.

Learn more about Rob Gronkowski at Wikipedia.

The authors are Gordon Gronkowski and Jeff Schober. The publisher is Houghton Mifflin Harcourt.

The book can be purchased on Amazon.

Bill Cole, MS, MA is one of the most prominent, prolific and successful performance psychology consultants working today. He has been mental coach or consultant to Olympic athletes who have won Bronze, Silver and Gold medals.

He is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach." He's coached thousands of recreational, junior high, high school, college, professional, world champion and world record-holding athletes and has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 34 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels. A leader in the field of mental training for over 35 years, he was the first person in the world to earn an undergraduate degree in sports psychology, and is the founder and President of the International Mental Game Coaching Association (www.mentalgamecoaching.com), which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: June 3, 2013 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA contributed a chapter to the book Insiders' Secrets to a Great Relationship! as an expert on peak performance.

Bill Cole, MS, MA contributed a chapter to the book Insiders' Secrets to a Great Relationship!, which was published on June 3, 2013. The chapter is entitled The Mental Game Of Relationships.

Insiders' Secrets to a Great Relationship! is full of comprehensive and authoritative relationship advice and guidance from 16 leading experts in the relationship field. The experts include well-known national and international book authors, speakers, trainers and broadcast personalities: Bill O'Hanlon (who has written over 30 books and has been on the Oprah TV show), Christian Mickelsen, Bill Cole, Ruth Buczynski, Anne Barab, Rebecca Skeele, Dr. Deb Herschhorn, Susan Hayward, Keiko Hsu, Melissa Risdon, Shannon and Scott Peck, Kari Joys, Mukara Meridith, Diana Poole Heller, Mamiko Odegard and Cheryl Blossom.

The book Editor is Cheryl Blossom, MA EdT: http://RelationshipWisdom.com.

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach." He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships.

He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association, which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: May 20, 2013 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed on the Sales Mastery Summit video series as a mental game of selling expert.

Bill Cole, MS, MA was interviewed by the Sales Mastery Summit video series founder Mary Poul in a segment entitled The Mental Game Of Selling on May 9, 2013. Bill was an invited Mental Game Of Selling expert. The segment asked the question: How do sales professionals get out of a sales slump and into the zone, on command?

The 40-minute video segment is part of the Sales Mastery Summit, on Mastering the Inner Game of Success.

The Sales Mastery Summit has 11,000+ members who have access to world-class sales experts for online sales training.

Previous Sales Mastery Summit video experts interviewed include New York Times and Wall Street Journal best-selling author Daniel Pink, Craig Elias, Jill Konrath, Art Sobczak, Charlie Green, and Kevin Allen.

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach."

He's been interviewed about selling in the major media, notably in Sales and Marketing Management magazine, on the topic of "Coaching 'A' Players", in the article, entitled "Too Good To Ignore". Bill created, developed and presents his popular workshop/seminar, The Mental Game of Selling, featuring many techniques that build mental toughness.

He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association, which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: April 6, 2013 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as an interview coaching expert for the Riley Guide Careers Blog.

Bill Cole, MS, MA was interviewed as an interview coaching expert for a story in the Riley Guide Careers Blog, entitled "How To Answer Oddball Interview Questions" by Ben Thomas.

The article focused on how to handle the most unusual questions an interviewer can conjure.

Mr. Cole explained how to deal with oddball, weird, far-flung, playful and downright strange questions in an interview. Mr. Cole was quoted as saying:
"The point to remember is, every question in the interview has a purpose. Your job as the interviewee is to figure out if the question is just for fun, or if there's something more serious behind it. Don't give a dismissive answer, like, 'I thought I was going to get a serious question; can you ask another one?' The question is there for a reason, so at least make sure your answer is interesting."

Founded in 1994, The Riley Guide is the Web's premier directory of job, career, and education information sources available online, written for job, career, and education seekers.

Bill Cole, MS, MA, is the author of the book, The Interview Success Guide, which is a 216-page master blueprint that helps people understand and navigate the interview process so they can mount a successful interview campaign. This book has deep, insightful and immediately applicable interview wisdom that demystifies the world of interviewing. It also has over 400 questions, listed by category, for a variety of careers and jobs, which could be asked in an interview. There are also over 1200 interview task reminders, questions and guidelines in checklist form so you leave nothing to chance in your job hunt. The guide is available in pdf, Kindle and Nook formats.

Mr. Cole is an internationally and nationally recognized authority on peak performance and coaching. He has coached at the highest levels of corporate America, the Olympics, major-league pro sports and big-time college athletics. A multiple Hall-Of-Fame honoree as an athlete, coach and school alumnus, he is an in-the-trenches coach and consultant to corporations, universities, associations, businesses, organizations and individuals and is the creator and developer of many leading-edge workshops, seminars and training programs.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: March 8, 2013 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sport psychology coaching expert for Yahoo! Sports.

Bill Cole, MS, MA was interviewed as a sport psychology coaching expert for Yahoo! Sports. The article was entitled "The Blackhawks' Streak: Everything You Need To Know, And Some Things You Probably Don't", by Martin Rogers. The piece spoke about the Chicago Blackhawks' 30-game winning streak, the second most famous in the history of the NHL.

Mr. Cole talked about the psychology of streaks, the trap of playing not to lose, how to maintain streaks, how a streak is an extended zone experience, how rookies and veterans may view streaks differently, how coaches can enhance or detract from a streak, and how media pressure factors into maintaining a streak.

An excerpt from the article:

"Just like beauty is in the eye of the beholder, so is pressure," says Bill Cole, founder and president of the International Mental Game Coaching Association and a leading author on sports psychology. "To some guys this level of success will feel correct and natural to them and they just roll with it. "But perhaps you're a young player, or a veteran who hasn't had so much success in your career, it might seem surreal. If it does, that person can self-derail, they will fight it."

This is where the leadership provided by Quenneville and his senior players really starts to kick in. Cole believes such a run of performance would have been impossible without shrewd marshaling from the 54-year-old coach.

"The mindset on a team streak is very much on an individual basis and it is important how the coach handles it," Cole explained. "You don't want a coach coming and saying, 'Hey guys, we're on this run, let's just keep it going.' Their job is to stop you from getting fat and happy. Sometimes their words may even come across as negative, by raising the possibility that losing could happen if you don't perform well."

Given that the achievement itself is in some ways a statistical creation - the Blackhawks have lost in three shootouts but the streak continues as long as they are at least tied after overtime - Cole also warns against a scenario where it becomes so important that team members start "playing not to lose." Again, he says, experienced players know how to identify and avoid such mental traps.

Those empty weeks towards the end of last year when hockey was frozen out by the collective bargaining dispute has led to a compacted schedule of 48 games, with fewer off-days than in a typical campaign.

That may have helped the Blackhawks gain momentum, but also increased the physical toll on players who have considerably less opportunity to rest their aching limbs and mend those niggling knocks.

However, Cole insists that the strain of quick turnarounds and packed travel schedules could be outweighed by a mental benefit.

"Tiredness could be their friend," Cole said. "You don't want to think, 'How are we doing this?' too much. And the tight schedule cuts into the dead time. A lot of experienced players often perform better when they are tired anyways, it almost serves to release mental pressure."

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach." He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association, which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: December 18, 2012 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sports psychology expert for BBC Magazine.

Bill Cole, MS, MA was interviewed as a sports psychology expert for a story in BBC Magazine, entitled "Why Do So Many Athletes Struggle To Cope With Retirement?" by Peter Crutchley, on the issues around retirement for elite and professional athletes. Many athletes struggle to cope with retirement. The article focused on why this happens and how to manage the inevitable let-down that most athletes feel when their exalted world of high-end celebrity sport ends. See the complete article at www.bbc.co.uk/sport/0/20646102

The BBC (British Broadcasting Corporation) has called Bill Cole " A world-renowned peak performance coach."

Famed boxing legend Sugar Ray Leonard and Britain's double Olympic rowing champion James Cracknell were interviewed for this piece, as well as other well-known sport psychology coaches, including Sports psychologist Andrea Firth-Clark, from the University of Greenwich, and Sports psychologist Dr. Victor Thompson.

Mr. Cole was quoted as saying, "Athletes identify themselves by what they do. Take that away and they feel abandoned and naked and at a loss for how to make sense of it. It's as if a major piece of themselves has gone missing. Athletes had regular doses of serotonin daily for many years, and suddenly, that has decreased or stopped outright. That is a huge upset to the chemistry of the body. Even some retired athletes who continue to exercise fail to get the endorphin highs since they no longer compete."

Bill Cole, MS, MA, is one of the world's leading sport psychology consultants. Mr. Cole is also the founder of the International Mental Game Coaching Association, and has worked as an NCAA Division I head coach, a sport psychology coach for the Stanford University Baseball and the Israeli Davis Cup Tennis Team. Mr. Cole has served as a sports psychology consultant for various elite level athletes, including 2006 Olympic Gold Medalist and two-time world curling champion Russ Howard. He has been the mental game coach to professional players who have had wins over Pete Sampras, Andy Roddick, Marat Safin, Michael Chang and Tim Henman. Mr. Cole also has been an NCAA Division I College Head Coach in tennis, the Sports Psychology Coach for the Israeli Davis Cup Team, and has coached in the US and Europe on the ATP Tour. Bill was inducted into a tennis hall of fame for his accomplishments as a player and coach. Bill has advised, coached or consulted with members or coaches of 13 national and world teams, six international and Olympic teams and 27 professional sports teams or leagues. He has been mental coach or consultant to Olympic athletes who have won bronze, silver and gold medals.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: September 26, 2012 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed on the HuffPost Live Television Show as a sport psychology expert.

Bill Cole, MS, MA was interviewed by HuffPost Live television show co-hosts Jacob Soboroff and Alyona Minkovski on the segment entitled Do Pro Athletes Belong Inside The Beltway? on September 26, 2012. Bill was an invited guest as a sport psychology expert. The show asked the question: Should former sports stars go into politics?

HuffPost Live television is co-hosted by Jacob Soboroff, who is also a producer for HuffPost Live. He is also the AMC News correspondent, a contributor to MTV's 2012 election coverage.

HuffPost Live television is also co-hosted by Alyona Minkovski. Forbes magazine named her one of the 30 most influential media personalities under the age of 30 in 2011. A Russian American, she has been called Russia's female Jon Stewart.

In addition to Bill Cole, guests included Huffington Post Sports Columnist Jordan Schultz, former Indiana Congressman and Indiana Basketball Hall of Fame Inductee Baron Hill, and Forbes.com Business of Education Columnist James Marshall Crotty.

Watch the show in this archived link: http://live.huffingtonpost.com/r/segment/505a0bb378c90a0f5800027e

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach." Bill has been mental coach or consultant to Olympic athletes who have won bronze, silver and gold medals.

He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association, which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: August 25, 2012 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed on KNBR radio as a sport psychology expert.

Bill Cole, MS, MA was interviewed by KNBR radio show host Ivan Golde on The Law Of Sports program as a sport psychology expert on August 25, 2012. KNBR radio is the largest sports talk show station in California. The show is heard all throughout California, Nevada and Washington and on KNBR.com all throughout the United States. Bill was the only guest for 30 minutes, and he spoke about his mental training program, how he works with professional and Olympic athletes, the mental obstacles people face in competition, and how he helps them get into the proper mindset for the zone.

Based in San Francisco, California, 680AM KNBR is the home broadcast station for the San Francisco Giants, the Golden State Warriors and San Francisco 49ers.

The Law of Sports with Ivan W. Golde:
www.knbr.com/ShowsSchedule/IvanGolde/tabid/1633/Default.aspx

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach." He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association, which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: July 25, 2012 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sport psychology expert for New Yorker Magazine.

Bill Cole, MS, MA was interviewed as a sport psychology expert for a story in New Yorker Magazine, entitled "Dealing With Olympic Failure" by Reeves Wiedeman, on July 25, 2012.

The article focused on how an athlete can make a critical mental error-leading to a mental lapse-at a moment when the brass ring (or in the case of the Olympics, a gold one) is easily within their grasp. The story focuses on US Olympic air-rifle shooter Matt Emmons, who won a gold medal in Athens in 2004 and a silver medal in Beijing in 2008. In two of his other events Emmons was in the lead for the gold, and faltered at the last possible moment, losing the gold. These memories have haunted him since.

Here is the portion of the interview with Bill Cole.

"Every time he gives a press conference the media bring it up again, and at some level he relives the agony. Top that off with the fear of leaving a legacy as 'The guy who failed three times when he had the medal within an inch of his hand,' and you have some real pressure to contend with." Cole says that after his experiences at the Olympics, Emmons might suffer from what he calls 'failure syndrome,' a sort of post-traumatic stress disorder for athletes. He suggests three possible solutions: Define failure on your own terms. Did you fail or was it a 'learning situation'? Extract all the wisdom from the situation and then never bring it up again. Turn lemons into lemonade. Find something humorous about it and refer to the situation that way.

Bill Cole, MS, MA, is a mental toughness coach to athletes and coaches, politicians, professional speakers and trainers, executives and business professionals. He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 65 sports, at all ages and skill levels. He has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association, which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: July 20, 2012 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA published an article as a sports psychology expert for EXACT Sports Go Mental eJournal.

Bill Cole, MS, MA wrote an article that was published in EXACT Sports Go Mental eJournal, in July of 2012 entitled "Practice Does Not Make Perfect: Comparing Learning And Performance Mindsets".

The EXACT Sports Go Mental eJournal is read by college and professional coaches and scouts. Bill's article discussed the different mindsets for performing and for learning. The article compared the two, and made recommendations for helping athletes "flip the learning mindset switch" in their mind so they can become better learners.

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach." He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association, which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: July 17, 2012 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a psychology expert for Jay Street, The Johns Hopkins University Student eMagazine.

Bill Cole, MS, MA was interviewed as a psychology expert for a story in Jay Street, The Johns Hopkins University Student eMagazine, entitled "Where is our School Spirit?" by writer Andrew Scott on the importance of school spirit and how to increase it.

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach." He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association, which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: June 21, 2012 - Silicon Valley, California
William B. Cole Consultants announces the launch of the new Mental Game Radio Show website.

Bill Cole, MS, MA, media personality and international peak performance thought leader, announces the launch of the new website www.mentalgameradio.com. The Mental Game Radio Show combines entertaining, informative solutions and insights about the world of peak performance and high achievement.

Bill Cole brings his unique mental game approaches and worldwide coaching and speaking background to each Mental Game Radio Show. Guests include top authors and performers from the worlds of entertainment, television, film, radio, music, publishing, science, business, medicine, sports, coaching, military, law, education, government and the arts. The show airs every Monday at 2pm Pacific Time.

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach." He has developed, pitched and sold his ideas in Hollywood and has successfully worked in front of the camera, as well as behind it. His TV, radio or film credits include Creator, Writer, Producer, Consulting Producer, Founding Producer, Guest Expert and Host. He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association, which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: May 17, 2012 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a peak performance expert for the BBC.

Bill Cole, MS, MA was interviewed as a peak performance expert for a story by the BBC, entitled "Inside The Mind Of The Road Racer" on May 17, 2012.

The article asked the question, What is it that makes motorbike racers willing to risk their lives competing at speeds of over 200 mph on public roads?

Here is the portion of the interview with Bill Cole.

Bill Cole, a world-renowned peak performance coach based in California, has worked across more than 75 different sports, but he considers road racing to have unique mental demands. "A motorcycle racer might be injured, maimed or killed while competing. It is this willingness to flirt with potential life-altering events, on the razor's edge, that distinguishes racers," he said. Road racers would appear to be a different breed mentally. In psychological terms they are considered "sensation seekers". "Riders love stressful activities for the release of epinephrine (adrenaline) and endorphins," Cole said. Peak performance coach Bill Cole suggests that risk taking is part of an individual's genetic personality make up with nature and nurture both playing a part in creating and moulding elite level riders. "There seems to be evidence for both a physiological and biochemical basis for the sensation seeking trait", he said. Bill Cole, MS, MA, is a mental toughness coach to athletes and coaches, politicians, professional speakers and trainers, executives and business professionals. He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels. He has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association, which trains and certifies mental coaches worldwide.

Another top sport psychology expert cited in this article was Dr. Craig Mahoney, past Chair of the British Association of Sport and Exercise Sciences (BASES) and the first person in the UK to hold dual accreditation from BASES, for Exercise Physiology and Sport Psychology.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: April 24, 2012 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a presentation coaching expert for Prevention Magazine.

Bill Cole, MS, MA was interviewed as a presentation coaching expert for a story in Prevention Magazine, entitled "How to Prevent Stage Fright" by Associate Editor Amy Beale on how to handle nerves in various types of speeches. The article focused on quick ways to deal with nerves, manage them and still give a solid performance. Other well-known presentation coaches cited in this article were the famed best-selling authors Malcolm Kushner, author of Public Speaking For Dummies and Janet Esposito, author of Getting Over Stage Fright.

Bill Cole, MS, MA, is a speech writer and presentation coach to politicians, professional speakers and trainers, executives, business professionals, educators and anyone who needs to make an impact on the podium. Bill was hired as the head speech writer and presentation coach to famed Silicon Valley SnapTrack CEO and Founder Steve Poizner, who is ranked in the top six of all-time Silicon Valley CEO's, since selling his company to Qualcomm for $1 billion. You may recognize the name Steve Poizner from the extensive television and radio advertising during his political campaigns. You may also recognize that he was 2007 California State Insurance Commissioner. Poizner also went head to head with former eBay CEO Meg Whitman in the California Governor's race.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: April 9, 2012 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a mental toughness expert for Chief Learning Officer Magazine.

Bill Cole, MS, MA was interviewed as a mental toughness expert for a story in Chief Learning Officer Magazine, entitled "How to Develop Mental Toughness in Leaders" by Associate Editor Frank Kalman, on April 9, 2012.

The article focused on how business leaders, much like athletes, need to be psychologically ready to play, and how mentoring and coaching can help them cultivate this trait.

Mr. Cole was quoted as saying, "Developing mental toughness, however, is no small task. More than anything, teaching mental toughness in others demands commitment and dedication - both from the teacher and the student. Leaders seeking to acquire mental toughness can start by finding a mentor or coach who is willing to help guide them. While classroom and group settings are sufficient to lay the groundwork for developing the skill, one-on-one mentoring is best to provide for individuals' situations and learning needs.

Classroom teaching is just kind of the starting point. You can get a discussion going in a classroom, but then the deep learning has to happen after that initial talk is given. Once a coach or mentor is in place, leaders should then find a role model - someone who exhibits admirable mental toughness who they can reach out to.

Having a role model who embodies mental toughness, someone who can be personally connected to the learner, can give leaders a more engaging, visceral learning experience."

Other mental toughness business experts cited in this article were Dr. Christine M. Riordan, Dean of the Daniels College of Business at the University of Denver and Dr. Jason Selk, author of Executive Toughness and Director of Mental Training for the St. Louis Cardinals baseball team.

Bill Cole, MS, MA, is a mental toughness coach to athletes and coaches, politicians, professional speakers and trainers, executives and business professionals. He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 65 sports, at all ages and skill levels. He has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association, which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: February 24, 2012 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is utilized as a presentation coaching expert for INC. Magazine.

Bill Cole, MS, MA was utilized as a presentation coaching expert for a story in INC. Magazine. Entitled "Crafting the Perfect Acceptance Speech" by Eric Markowitz on how to write the perfect acceptance speech. Mr. Cole explained how to write a speech so each audience member feels they are being spoken to directly.

The article focused on how Oscar award-winners in the 84th Academy Awards can give the perfect acceptance speech, be pithy, and not go over their allotted time. The article stated:

"Write as if you are conversing with one person." "How many times have you felt the speaker was talking directly only to you?" writes Bill Cole, a speaking coach. "This phenomenon is in part an acting and speaking technique, but it also stems from how the speech is written. As you write, picture one person and what you want to say to them. Then write the speech."

Another presentation coach cited in this article was the famed best-selling author and Apple Fellow Guy Kawasaki.

Bill Cole, MS, MA, is a speech writer and presentation coach to politicians, professional speakers and trainers, executives, business professionals, educators and anyone who needs to make an impact on the podium. Bill was hired as the head speech writer and presentation coach to famed Silicon Valley SnapTrack CEO and Founder Steve Poizner, who is ranked in the top six of all-time Silicon Valley CEO's, since selling his company to Qualcomm for $1 billion. You may recognize the name Steve Poizner from the extensive television and radio advertising during his political campaigns. You may also recognize that he was 2007 California State Insurance Commissioner. Poizner also went head to head with former Ebay CEO Meg Whitman in the California Governor's race.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: January 28, 2012 - Silicon Valley, California
William B. Cole Consultants web site www.sportspsychologycoaching.com has been recognized as one of the top websites of its kind in the world.

William B. Cole Consultants web site www.sportspsychologycoaching.com has been recognized by Top20Sites.com as one of the top sports psychology websites in the world. Top20Sites.com analyzes the web for the most popular websites in hundreds of categories.

www.sportspsychologycoaching.com is a website created by Bill Cole, MS, MA, one of the world's leading sport psychology consultants, and web designer Evelyn Starr, of the web design company Starr Sites (www.starrsites.com). Mr. Cole is also the founder of the International Mental Game Coaching Association, and has worked as an NCAA Division I head coach, a sport psychology coach for the Stanford University Baseball and the Israeli Davis Cup Tennis Team and the mental game consultant for the Irish National Cricket Team. Cole has served as a sports psychology consultant for various elite level athletes, including 2006 Olympic Gold Medalist and two-time world curling champion Russ Howard. He has been the mental game coach to professional players who have had wins over Pete Sampras, Andy Roddick, Marat Safin, Michael Chang and Tim Henman. Mr. Cole also has been an NCAA Division I College Head Coach in tennis, the Sports Psychology Coach for the Israeli Davis Cup Team, and has coached in the US and Europe on the ATP Tour. Bill was inducted into a tennis hall of fame for his accomplishments as a player and coach.

Bill has advised, coached or consulted with members or coaches of 13 national and world teams, six international and Olympic teams and 27 professional sports teams or leagues.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: December 16, 2011 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sport psychology consultant for the December 16, 2011 issue of The Viking, Palo Alto High School Sports News.

Bill Cole, MS, MA was interviewed as a sport psychology consultant for the December 16, 2011 issue of The Viking, Palo Alto High School Sports News, in an article entitled Finding the Zone.

Mr. Cole is the founder of the International Mental Game Coaching Association, and has worked as an NCAA Division I head coach, a sport psychology coach for the Stanford University Baseball and the Israeli Davis Cup Tennis Team and the mental game consultant for the Irish National Cricket Team. Cole has served as a sports psychology consultant for various elite level athletes, including 2006 Olympic Gold Medalist and two-time world curling champion Russ Howard.

In this interview Mr. Cole answered questions about the importance of the zone and its paradoxes for athletic performance. Mr. Cole was quoted as saying: "The zone is something that is prevalent in every human activity. Musicians get into it, dancers dancing to the beat get there, people sitting idly tapping their foot are in the zone too."

Mr. Cole helps high school, college, and professional athletes find their way to peak performance.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: November 23, 2011 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sport psychology consultant for the September 2011 issue of The Coaching Edge, the major sports coaching magazine in Great Britain.

Bill Cole, MS, MA was interviewed as a sport psychology consultant for an article entitled "Old Adages" in the September 2011 issue of The Coaching Edge, the major sports coaching magazine in Great Britain. Bill was interviewed along with some of the top coaches in England, such as Dr Hamish Telfer, lecturer and former Great Britain coach; Tony Sweeney, coach to the Oxford University Judo Club and president of The Budokwai, Britain's premier club; and Alan Olive, UK Sport's high-performance coaching manager.

In discussing the statement 'Champions aren't made in gyms, they're made from something they have deep inside', Mr. Cole said: "This, to me, says that being a champion comes from an inborn trait, not something that can be learnt. And I don't agree. Plenty of athletes work hard, but not all are champions. If self-discipline was the reason for a champion winning, all the military academy teams would never lose. There are factors far deeper for success that can be learnt. 'If this quote means that motivation is inside the athlete, then I agree. For champions to win consistently, their "why" has to be big enough. They need a deep reason to train hard and compete hard to win. That comes from inside, not from a gym."

In discussing the statement 'You don't win silver, you lose the gold', Mr. Cole said: "Just because someone is within striking distance of the gold it does not mean they can win the gold... yet. Maybe they are not ready to win at that level. Maybe they had a lucky day to get to the silver. Maybe the field was weak. I prefer to see this quote as a rather negative one, stating - unfairly - that you can haughtily call a number two position athlete or team "a loser". If that is the case, what do you call the athletes or teams that didn't even get that far? Awful losers? Everyone who competes is a winner, at least compared with those who do not have the nerve to put themselves on the line."

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: November 10, 2011 - Silicon Valley, California
William B. Cole Consultants client Chris Carr wins the 2011 AHRMA World and National Middle Weight Superbike Championships.

William B. Cole Consultants client Chris Carr has won the 2011 AHRMA World and National Middle Weight Superbike Championships. Carr's web site: http://www.twowheeladventures.com/

Mr. Cole is also the founder of the International Mental Game Coaching Association, and coached and certified Carr as a Level I mental coach. See Chris Carr's testimonial about Bill Cole and the certification process.

Carr stated, "I simply do not have the words to express my gratitude to Bill for his guidance, and I would not hesitate to recommend him to any athlete who is looking for that performance edge."

Bill Cole said, "Chris Carr is one of those rare athletes who knows how to consistently access the zone and reach deep down inside himself to pull out excellence in the face of the most pressure-packed moments. It is a true pleasure to coach him, and to call him my friend."

Mr. Cole has worked as an NCAA Division I head coach, a sport psychology coach for the Stanford University Baseball and the Israeli Davis Cup Tennis Team and the mental game consultant for the Irish National Cricket Team. Cole has served as a sports psychology consultant for various elite level athletes, including 2006 Olympic Gold Medalist and two-time world curling champion Russ Howard.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: August 23, 2011 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is a radio show guest in Atlanta.

Bill Cole, MS, MA was a guest expert on the radio program "Two Wheel Adventures" on www.Garage71.com on August 23 for the full hour. The radio show is hosted by Chris Carr, internationally known motorcycle racer, and world record holder. Bill has been the mental game coach to Chris Carr for years. In addition, top professional motorcycle road racer Huntley Nash was on the show. In 2009 Huntley Finished sixth in the AMA Pro SuperSport East point standings with five top-10 finishes.

The trio discussed the zone, mental readiness, concentration, stress control, relaxation, breath control, rituals, mental toughness and how to become adept at self-regulation and self-coaching. Bill gave mental strategies of how he has coached athletes and coaches in over 60 sports. In addition to Chris Carr, Bill has been mental coach to one of the top motorcycle racers in the world, Sandra Stammova, who competes on the British Superbike Circuit.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: July 26, 2011 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is a radio show guest host in Atlanta.

Bill Cole, MS, MA was the guest host for the radio program "Two Wheel Adventures" on www.Garage71.com on July 26. Bill filled in for radio show host Chris Carr, internationally known motorcycle racer, and world record holder. Bill talked about the zone, mental readiness, concentration, stress control, relaxation, breath control, rituals, mental toughness and how to become adept at self-regulation and self-coaching. He gave mental strategies of how he has coached athletes and coaches in over 60 sports. In addition to Chris Carr, Bill has been mental coach to Sandra Stammova, one of the top motorcycle racers in the world, who competes on the British Superbike Circuit.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: July 26, 2011 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA speaks at Stanford University Fencing Camp.

Bill Cole, MS, MA was the guest speaker on sports psychology at the Stanford University Fencing Camp on July 7, 2011. Bill spent the morning conducting a program entitled "The Mental Game Of Fencing". Bill talked about the zone, mental readiness, concentration, stress control, relaxation, breath control, rituals, mental toughness and how to become adept at self-regulation and self-coaching. He gave mental strategies of how he has coached athletes and coaches in over 60 sports.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: May 8, 2011 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sport psychology consultant for The MMA Digest, a major mixed martial arts web site for the sport.

Sport psychology consultant Bill Cole, MS, MA was interviewed by The MMA Digest, a major mixed martial arts web site for the sport. Bill was interviewed about mental training for MMA and specifically, how fighters can prepare mentally for an event. Bill discussed how to come to terms with losing to get to a winning mind set, how to maintain focus, how to install a mental readiness system, how to focus on the controllables and how to increase mental toughness.

This interview is featured in these two MMA Digest videos on YouTube:
   MMA Sports Psychology tip from Bill Cole (part 1)
   MMA Sports Psychology tip from Bill Cole (part 2) 
 
For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: February 1, 2011 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sport psychology consultant for the January 2011 issue of The Coaching Edge, the major sports coaching magazine in Great Britain.

Bill Cole, MS, MA was interviewed as a sport psychology consultant for an article entitled All For One in the January 2011 issue of The Coaching Edge, the major sports coaching magazine in Great Britain. Bill was interviewed along with Great Britain's Davis Cup captain Leon Smith, former coach of number three world-ranked ATP tennis pro Andy Murray.

Bill was asked about the importance of the psychological aspects of team cohesion, team-building and managing big egos within individual sports, such as in tennis in this interview.

From the magazine:

Bill Cole, an internationally respected sports psychologist and 'mental game coach', takes a stage further. California-based Cole has worked with an incredibly diverse range of elite sportsmen, including kick-boxers, US champion weightlifters, the Ireland cricket team, US Tour golfers and ATP and WTA tennis pros. "The phrase I use (with team building) is, 'treat them fairly, but not equally'," he says. "I will literally tell them that from the start. For example, 'You Bob, on game day you like to be left alone in your own world to focus, so I'm going to give you that space. Terry, you like to have a lot of social interaction on game day so I'm going to be getting up in your grille, pumping you up, just like you told me you like,' and so on. I think people can understand that. "Without naming names, if the coach 'sells their soul' to get the superstar on the team, now they have the devil as their assistant coach. This player can feel like they should expect special treatment, they start bending and breaking rules, show up late, leave early, think things don't apply to them. They can tear the social fabric of a team. It's a recipe for disaster. A coach has to think, 'How do I get the person to agree to minimise their ego, while at the same time I stroke it? While at the same time I don't make it too obvious that I'm stroking it because if the players lower down get a whiff of that, now I've got a problem on my hands even more'. You see the complexity. "Part of the bringing them on board is to allay a lot of those future potential problems by laying out guidelines, processes and procedures to the team, without being heavy handed of course. "Basically, shine the light on how our team works, an insight of what the experience will be like, how you could contribute and the benefits you'd get out of the team."

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: January 3, 2011 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sport psychology consultant for the January 2011 issue of The Performance Menu, The Journal of Health & Athletic Excellence.

Bill Cole, MS, MA was interviewed as a sport psychology consultant for the January 2011 issue of The Performance Menu, The Journal of Health & Athletic Excellence, in an article entitled Mental Game Coaching: Interview with Bill Cole.

The Journal of Health & Athletic Excellence is a monthly magazine that contains articles exploring Olympic weightlifting, strength training, athletic strength & conditioning, fitness training, CrossFit, nutrition – including Paleo recipes – for athletes, coaches and trainers.

Mr. Cole is the founder of the International Mental Game Coaching Association, and has worked as an NCAA Division I head coach, a sport psychology coach for the Stanford University Baseball and the Israeli Davis Cup Tennis Team and the mental game consultant for the Irish National Cricket Team. Cole has served as a sports psychology consultant for various elite level athletes, including 2006 Olympic Gold Medalist and two-time world curling champion Russ Howard and the Performance Menu's own national Olympic weight-lifting Champion Aimee Anaya. "I am a much calmer and more consistent lifter, thanks to him," she said.

Mr. Cole answered some pressing questions about the importance of psychological preparation for athletic performance in this interview, which will continue in the February 2011 issue. Copies can be found at www.cathletics.com.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: December 9, 2010 - Silicon Valley, California
William B. Cole Consultants announces CEO Bill Cole, MS, MA writes the foreword to the new book by author Nancy Pristine, The Zen Game.

Bill Cole, MS, MA was selected to pen the foreword on the new book by author Nancy Pristine. The Zen Game: How to Win at the Game of Life Without Selling Your Soul is a book that combines timeless wisdom with practical tips for living in the modern world.

Pristine, a life coach and neuro-linguistic practitioner, presents practical guidance for the twenty-first century with inspiring real-life stories that will help people see life from a higher, more optimistic perspective. The Zen Game teaches how to "win" at the game of life while still living harmoniously with others, respecting the rules and traditions of society, and improving your relationships.

Nancy Pristine is a radio talk-show host and motivational speaker. She has been featured on television and radio and in many publications. In 2009 Nancy traveled the United States on a speaking tour-You Make the Difference. Through her training as a certified life coach and a neuro-linguistic practitioner, she helps people transform their lives from ordinary to extraordinary. She is the author of several books. Learn more about Nancy at www.NancyPristine.com.

You can purchase The Zen Game from Amazon.com.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: October 1, 2010 - Silicon Valley, California
William B. Cole Consultants announces CEO Bill Cole, MS, MA will be a judge at the first Silicon Valley Business Idol Contest to be held on Wednesday, October 20.

In an event that expects hundreds in attendance, twenty lucky candidates will compete in a "cocktail speech" contest, judged by a panel of expert speech and business coaches. Grand prize is $250 and a Business Coaching Package.

Bill Cole, MS, MA, was chosen as a judge because of his well-known presentation coaching acumen. Mr. Cole has been presentation coach to many Silicon Valley business professionals, including California State Insurance Commissioner Steve Poizner, who just ran a campaign for California State Governor against Meg Whitman, former CEO of EBay. Mr. Cole also is a professional speaker, and formerly sat on the Board of Directors of The National Speakers Association, northern California chapter.

For more information on Mr. Cole's presentation coaching, see https://www.mentalgamecoach.com/Services/PresentationCoaching.html

For details about the Silicon Valley Business Idol Contest, see http://businessidol.eventbrite.com/

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: August 24, 2010 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is again a focus of Hollywood.

Bill Cole, MS, MA, CEO of William B. Cole Consultants, was written up in the well-known Hollywood blog, Horiwood.com.

Read the Horiwood.com article, Ten Things About Bill Cole, Sports Psychologist, which discusses Bill's wide-ranging, groundbreaking work in sports psychology.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: June 12, 2010 - Silicon Valley, California
Bill Cole, MS, MA prepares world class motorcycle racer and adventure rider Chris Carr for the 7,000 mile Hoka Hey Motorcycle Challenge.

On June 20th, 2010 some of the world's most fearless riders will come together for a 7,000+ mile run from Key West, FL to the Kenai Peninsula in Alaska.

The Hoka Hey Challenge is a 7,000 mile motorcycle rally. This inaugural event will start in Key West, Florida and finish in Homer, Alaska. The winner is to receive $500,000 in Alaskan Gold. Chris Carr will be riding the newly released XR1200X in this amazing event. Both Chris Carr and the XR1200X have been chosen to reflect the durability and overall performance of this team. Cole will be helping Carr prepare his mind, mental toughness and focus for this demanding event.

http://www.hokaheychallenge.com/

Throughout his career, Carr has participated in many adventures rides across the United States. In 2006, Carr put Buell in the Record Book by riding from Key West, Florida to Prudhoe Bay, Alaska in 8 days, and in 2008 the same itinerary in 106 hours. He is the author of the book "Street Riding Secrets".

To follow the race on Carr's blog: http://twowheeladventures.com/blog/

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: Nov. 4, 2009 - Silicon Valley, California
William B. Cole Consultants announces Bill Cole, MS, MA signs contract to be mental game coach to world class motorcycle racer Chris Carr.

Bill Cole, MS, MA has formed an agreement to be the mental game coach to famed motorcycle competitor Chris Carr, of Atlanta, Georgia. Throughout his career, Carr has participated in many adventures rides across the United States. In 2006, Carr put Buell Motorcycles in the Record Book by riding from Key West, Florida to Prudhoe Bay, Alaska in 8 days, and in 2008 the same itinerary in 106 hours. He is the author of the book "Street Riding Secrets".

Cole will be coaching Carr for his racing season and certifying him as a Level I Mental Game Instructor for the International Mental Game Coaching Association.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: Jun 29, 2009 - San Jose, California
#1-Ranked Junior Tennis Player Hires Bill Cole As Mental Game Coach.

William B. Cole Consultants announces that Sacramento-based Jaya Billa, ranked #1 in the 14's and 16's in singles and doubles in Northern California, and top twenty in the nation, has hired Bill Cole, MS, MA as his mental game coach.

Bill Cole, MS, MA, CEO of William B. Cole Consultants, will be providing a complete mental training program for Jaya, including coaching in the office, on the tennis court, by telephone and on site the day of tournaments. Bill Cole, with over 30 years in sports psychology, research and mental game coaching, has been a mental game coach in over 55 sports. In tennis he has been a world-class ATP Pro Tennis Tour sports psychology coach. In golf he has coached players who have competed on both the men's and women's pro tours, in the World Junior Golf Championships and in the US Open Championships, including one player who finished in the top 10 on the 2008 Duramed Futures Tour.

Jaya Billa commented:

"I was already very successful in junior tennis. I have been ranked #1 in the 14's and 16's in singles and doubles in Northern California, and top twenty in the nation. I won the San Diego Boys 14's National Open Singles and Doubles and took third place in the Boys 16's Copper Bowl Singles. I wanted to not only be able to maintain the rankings I had achieved to date, but to continue to steadily improve. The pressure is even greater once you are a top-ranked player, and I wanted to know how to handle that pressure better.

We researched the top sports psychologists and mental training coaches and discovered that Bill Cole had been the mental game coach to professional players who have had wins over Pete Sampras, Andy Roddick, Marat Safin, Michael Chang and world #4, Tim Henman. Bill also had been an NCAA Division I College Head Coach in tennis, the Sports Psychology Coach for the Israeli Davis Cup Team, and had coached in the US and Europe on the ATP Tour.

I took his on-line mental game assessment and communicated with him, and very quickly our family hired Bill. Ever since, he has been helping us navigate the competitive world of junior tennis at the sectional and national levels.

In just our first mental training session, I learned a huge amount about the mental game and what I needed to do to perform to my top abilities in competition. Since then, Bill has been an integral part of our tennis training team. My Mom and Dad and I work with him at his office, on the phone, at tournaments and on the lesson court. Bill taught me about the psychology of match preparation, concentration, how to really relax in close matches (even when it seemed impossible to do so), to stay focused, to analyze and solve problems on the court, mental toughness, confidence and my ability to get into the zone.

Bill's techniques in the mental game are extremely powerful and easy to learn. These techniques take effect immediately. I was able to use all the techniques right away, and my game improved a lot. I have been using the techniques in matches and the results have shown already. I was able to stay calm, focused, and relaxed under pressure. Bill has helped my tennis game a lot through mental game coaching.

If you suspect that improving your mental approach to your tennis is the missing link in your game, you are probably right. Bill is a specialist in the mental part of tennis, in addition to having been a very successful teaching pro, and top competitor himself. His insights and knowledge about the upper levels of competitive tennis are amazing. The mental training system he taught me for reaching my inner excellence continues to be very powerful. I use what he teaches me every day, in practices, and in matches. If you want to take your game to the next level, I strongly suggest you call Bill."

Jaya Billa
Sacramento, California

#1 in Boys 14's and 16's singles in Northern California
#1 in Boys 14's and 16's doubles in Northern California
#20 in Boys 14's National singles
#80 in Boys 16's National singles

Won San Diego Boys 14's National Open Singles
3rd place in Boys 16's Copper Bowl Singles
5th place in Boys 16's Sectional 2008 Singles
Boys 16's Doubles Sectionals 2008, 2009
Long Beach 14's National Open Doubles
Boys 16's National Open Doubles Finalist 2009
Boys 16's National Open Doubles 4th place 2009

For more information, or to schedule a media interview, please contact:

Bill Cole, MS, MA
Founder and CEO
William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: May 30, 2009 - San Jose, California
William B. Cole Consultants announces that Professional MMA fighter Jesse Gillespie, coached by William B. Cole Consultants CEO Bill Cole, won the WCSC California State MMA Professional Middleweight Title.

Bill Cole, MS, MA provided a complete mental training program for Gillespie, including coaching in the office, in the gym and at the arena the day of the fight. Cole worked with Gillespie on virtually a daily basis to prepare him for his fight on May 30 in San Francisco, CA at the Awakening, the World Combat Sports Challenge (WCSC) MMA event, the WCSC California State MMA Middleweight Title. Over 5,000 people attended this event.

Jesse Gillespie is a former US Marine (who served in Bosnia/Kosovo) and a current Full-Time Law Enforcement Officer. Jesse has been fighting for three years and has fought around the world for the WKA, USMF, IFMA, MTIA and Strikeforce. Jesse was a Silver Medalist at the 2007 Police Olympics for Boxing. In 2008, Jesse was also selected as a member of the US National Muay Thai Team, where he was a Bronze Medalist in the Light Heavyweight Division at the 2008 World Muay Thai Championships in Busan South Korea. Originally a "Striker", Jesse has made the transition to MMA in the last year and most recently fought and won for Strike Force in the televised event at The Playboy Mansion.

Gillespie commented after winning the WCSC California State MMA Middleweight Title:

"MMA is a very mental sport, particularly once you step into the ring. In a contest, the importance of the mental component might be well over 80-90%. A fighter needs strong reserves of mental toughness, focus and the will to win.

My MMA coach and I realized I needed to raise the level of my mental game, so he found the best trainers, coaches and consultants around to work with me so I could prepare optimally for my televised fight coming up in three weeks.

For mental training, he called Bill Cole, The Mental Game Coach. I can't thank Bill enough for all his help.

The mental game training I did with Bill Cole on my mental preparation was an important part of my overall training program for my win (second round TKO) at The Awakening, the World Combat Sports Challenge (WCSC) MMA event in San Francisco. I won the WCSC California State MMA Middleweight Title in front of a crowd of over 5,000 people.

Bill went to work with me right away. I worked with him almost daily over that time. He coached me on simple and easy to use mind techniques I could apply right in the gym, at home, in the locker room before the fight, on the walk into the arena and even once my foot hit the canvas.

Just as you need to be dedicated in the gym, in running, in eating right, and in training all aspects of the MMA game, you need to cover all the bases by training your mind. A fighter can lose the contest before they even step foot into the cage or the ring. They can defeat themselves mentally before the contest even begins. Ignoring the mental game is old school now for anyone who wants to excel at the fight game.

Just like you train your standup game, your wrestling, or your Jiu Jitsu, you need to train your mind. Mental game training is an area that many fighters talk about as being important, but few know how to train for, other than working with intensity and dedication in the gym. Having a strong work ethic will get you to a certain level of mental toughness and confidence, but the mental game is far more than that. A well-prepared fighter needs focus, relaxation under pressure, killer instinct, control over his thoughts, and control over his emotions. Bill helped me take all these things to the next level in my game.

Now I have a focused and extremely effective pre-event mental readiness system that gets my mind, body and spirit ready to fight. He helped me bring out the mental toughness and focus I needed to achieve greatness in a pressure situation.

MMA is very much a mental game. Bill is an indispensable part of my training arsenal. If you want to see what improving your mental game can do for you as a fighter, I strongly suggest you give Bill a call. He is a great investment."

Bill Cole, with over 30 years in sports psychology, research and mental game coaching, has been a mental game coach in over 55 sports. In golf he has coached players who have completed on both the men's and women's pro tours, in the World Junior Golf Championships and in the US Open Championships. One of his players finished in the top 10 on the 2008 Duramed Futures Tour.

For more information, or to schedule a media interview, please contact:

Bill Cole, MS, MA
Founder and CEO
William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: May 15, 2009 - Los Angeles, California
"The Mental Game" Television Series Completes Pilot Episode

TMG Entertainment announces the launch of their new television series program, "The Mental Game", and the completion of the episode, "The Mental Game" tennis pilot.

"The Mental Game" is a half hour reality-style television show, hosted by the acclaimed author and mental game coach, Bill Cole, MS, MA. The show focuses on how accomplished people learn, perform and achieve greatness and will explore how these people think, access mental toughness and overcome adversity.

Bill Cole says, "Paradoxically, the mind is the last frontier of study and control in anything we do. Top achievers and performers know that mind power is what separates them from the rest of the field and catapults them into the winner's circle. Especially in these tough economic times, a program that recognizes obstacles and provides tools to conquer the challenges and to achieve success is extremely relevant. A strong mental game, whether on the court, in the board room or in personal relationships, is a desire of everyone."

Bill Cole, with over 30 years in sports psychology, research and mental game coaching that bring a unique brand of skilled education to the audience, has also authored the acclaimed book The Mental Game of Tennis which is changing the way millions of tennis fans approach their game. Bill Cole has coached seven national champions and was formerly the Sport Psychology Coach for the Israeli Davis Cup Team from 1999 to 2001. His professional players have had ATP Tour career wins over Pete Sampras, Marat Safin and Andy Roddick.

"The Mental Game" television program is produced and directed by John Cole and is seeking distribution. For more information on "The Mental Game" television program please visit www.mentalgametvshow.com.

Media Public Relations

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News Release: May 10, 2009 - Silicon Valley, California
William B. Cole Consultants announces Kat Delen-Briones is part of the SJSU Women's Golf Team that won the Western Athletic Conference Championship.

For the third time in school history, the San Jose State women's golf team captured the Western Athletic Conference Women's Golf Championship. San Jose State ended the year with five tournament victories including the Western Athletic Conference Championship. William B. Cole Consultants client Kat Delen-Briones was a first team All-WAC selection. They then played the NCAA West Regional in Tempe, Arizona, May 7-10, 2009.

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News Release: May 5, 2009 - Silicon Valley, California
William B. Cole Consultants announces Bill Cole, MS, MA tapes television segment for The Discovery Channel.

Bill Cole was in the Discovery Channel's television studios April 16, 2009 as a guest expert for the Animal Planet TV series program on Animal World Records. He explained the various mental approaches people use to prepare mentally and get into the zone when it comes to creating world records, using animals. This has some very exotic footage. This program is due to air in December 2009.

William B. Cole Consultants founder and CEO Bill Cole, MS, MA is an internationally and nationally recognized peak performance mind coach. He is a Wall Of Fame Honoree, a Hall Of Fame athlete and coach, an award-winning scholar-athlete and has coached at the highest levels of major-league pro sports, big-time college athletics and corporate America. Bill is the author of two published books and over 300 articles that have appeared around the world.

For more information, or to schedule a media interview, please contact:

Bill Cole, MS, MA
Founder and CEO
William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: May 4, 2009 - Silicon Valley, California
William B. Cole Consultants announces Bill Cole, MS, MA as author of the mental training chapter in a new book by an Olympic Gold medalist.

Harper Collins Canada engaged Bill Cole, MS, MA to write the chapter on mental training for the upcoming book Curl To Win, by the two-time world curling champion, and 2006 Olympic Gold Medalist Russ Howard, who was named "Curler of the Century" by Sweep magazine.

Russ Howard has won every curling prize going. He's a record holder for an astonishing 107 Brier wins; a multiple World Championship winner; and a key member of Team Gushue, the gold medal-winning Canadian curling team at the 2006 Winter Olympics. Howard's legacy is further secured by his creation of the "Moncton Rule," which has dramatically changed the game.

But it was Howard's recent role as unofficial coach to his daughter Ashley, also an elite curler, that convinced him to gather his three decades of experience, his huge talent for motivating and his ability to synthesize the mental game with the physical one to write the guide that no curler - novice or elite - should be without.

Curl To Win is scheduled to be published in September of 2009.

Bill Cole is a prolific author with over 400 published articles worldwide. Bill's book The Mental Game of Golf will be published June of 2009. His book The Mental Game of Tennis is being revised and expanded and will be published July of 2009. He was named the golf psychology columnist for Four Corners Golf Magazine in 2009.

For more information, or to schedule a media interview, please contact:

Bill Cole, MS, MA
Founder and CEO
William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: May 1, 2009 - San Jose, California
William B. Cole Consultants announces the signing of Bill Cole, MS, MA as the Mental Game Coach for Professional MMA fighter Jesse Gillespie.

Bill Cole, MS, MA, CEO of William B. Cole Consultants, will be providing a complete mental training program for Gillespie, including coaching in the office, in the gym and at the arena the day of the fight. Cole will be working with Gillespie on virtually a daily basis to prepare him for his fight on May 30 in San Francisco, CA at the Awakening, the World Combat Sports Challenge (WCSC) MMA event, the WCSC California State MMA Middleweight Title. Over 5,000 people are expected to attend this event.

Jesse Gillespie is a former US Marine (who served in Bosnia/Kosovo) and a current Full-Time Law Enforcement Officer. Jesse has been fighting for three years and has fought around the world for the WKA, USMF, IFMA, MTIA and Strikeforce. Jesse was a Silver Medalist at the 2007 Police Olympics for Boxing. In 2008, Jesse was also selected as a member of the US National Muay Thai Team, where he was a Bronze Medalist in the Light Heavyweight Division at the 2008 World Muay Thai Championships in Busan South Korea. Originally a "Striker", Jesse has made the transition to MMA in the last year and most recently fought and won for Strike Force in the televised event at The Playboy Mansion.

Bill Cole, with over 30 years in sports psychology, research and mental game coaching, has been a mental game coach in over 55 sports. In golf he has coached players who have completed on both the men's and women's pro tours, in the World Junior Golf Championships and in the US Open Championships. One of his players finished in the top 10 on the 2008 Duramed Futures Tour.

For more information, or to schedule a media interview, please contact:

Bill Cole, MS, MA
Founder and CEO
William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: July 22, 2008 - San Jose, California
William B. Cole Consultants announces that William B. Cole Consultants founder and CEO Bill Cole, MS, MA has signed an agreement to be the new golf psychology columnist for Four Corners Golf Magazine.

The magazine is a new glossy, full-size offering in the golf publishing space, covering all aspects of golf in the southwest US, with a national flair as well.

In this capacity Bill will be writing about the mental factors of golf, such as concentration, the zone, mental readiness, mental toughness, the psychology of putting, mental readiness strategies, mental learning strategies for lesson-taking, stress control, how to create a winning mind set in golf, the art of self-coaching in golf and how to compete more effectively.

Bill has been under a sports psychology coaching contract with one of the world's top 50 golf coaches, Joe Thiel, who coaches many top-ranked men and women Golf Tour pros. Joe is also the Head Golf Coach for Mizuno Golf worldwide. The Joe Thiel Worldwide Golf Academies operate in Olympia Washington, Palm Springs, CA, Japan and Korea. We coach Joe to coach his players on their mental games and write the golf psychology curriculum for his golf academies. Joe started Se Ri Pak, the youngest woman ever to win the US Open Women's Golf Championships in her rookie year, 1998. She has been in the top ranks since. Joe also coaches Nationwide Pro Tour player Brock Mackenzie and his sister Paige Mackenzie, an upcoming star on the LPGA Pro Tour.

William B. Cole Consultants founder and CEO Bill Cole, MS, MA is an internationally and nationally recognized peak performance mind coach. He is a Wall Of Fame Honoree, a Hall Of Fame athlete and coach, an award-winning scholar-athlete and has coached at the highest levels of major-league pro sports, big-time college athletics and corporate America. Bill is the author of a published book and over 300 articles that have appeared around the world. Bill is the author of the golf book The Mental Game of Golf: Peak Performance Mind Tools. That work can be purchased here:

https://www.sportspsychologycoaching.com/products/ereportMentalGameOfGolf.html

Bill is also the Founder and President of The International Mental Game Coaching Association (IMGCA), the worldwide leader in mental game information and membership. The IMGCA has hundreds of informative success articles for kids, parents, athletes and coaches. You can visit the IMGCA at: www.mentalgamecoaching.com

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News Release: May 17, 2008 - Buffalo, New York
Bill Cole Inducted Into The Buffalo Tennis Hall of Fame

On May 17, 2008 I was honored to be inducted into the Buffalo Tennis Hall of Fame. In the late 70's I was one of the top players in western New York State. I won the largest doubles championship, numerous other titles, won six conference championships in college, won money in pro events, played on television twice, faced some very big names, and then discovered I had no talent to continue! Actually, after playing some tour stars I realized they are such a special breed to be able to make a living at playing, so I redoubled my focus into teaching and coaching, and have been very fulfilled since. Yes, that photo from my playing days is me, but with lots more hair!
--Bill Cole

This is the summary from the Buffalo Tennis Hall of Fame:

Bill Cole's Playing Career

Bill Cole won a major Western New York singles or doubles tennis championship at every level of competition--in the juniors, in college, in open play, and in professional events. He reached five championship finals in the biggest Western New York Open Doubles Tennis Championships and was a winner or finalist in 25 career tennis events over a high-profile 14-year Western New York and Canadian playing career. He won money in professional events in Canada and the United States, playing on television twice and playing against some of the biggest names in pro tennis.

Highlights:

• Bill Cole won his first tennis championship at age 10.
  
  
• Won major Boys 18 singles and doubles championships in Erie County.
  
  
• Was a two-year undefeated #1-#2 singles player in High School.
  
  
• Won two ECIC High School Conference team titles.
  
  
• Was a finalist in the AA Singles Sectional High School Championships at #1 Singles.
  
  
• Played #1 singles at the University of Buffalo for two years.
  
  
• Reached one Final, one Semi-Final and one Quarter-Final in the New York State Collegiate Championships.
  
  
• Won six Conference titles in college.
  
  
• Reached four finals in the biggest Western New York Open Tennis Championships--the MUNYS.
  
  
• Won the MUNY Men's Doubles title in 1977.
  
  
• Finalist in the largest Professional Indoor Singles Tournament in Western New York in 1978, the $7500 Ned Phillips Memorial, and won the Ned Phillips Memorial Men's Professional Doubles title in 1979.
  
  
• He represented Western New York in the 1977 National Public Parks Singles and Doubles Championships in St. Louis, Missouri.

Bill Cole's Teaching and Coaching Career

Bill Cole has coached and taught at the highest levels of tennis:

• On the ATP Men's Professional Tennis Tour and the WTA Women's Professional Tennis Tour -- in the United States and in Europe, including Wimbledon, the US Open and Davis Cup.
  
  
• Sport Psychology Coach for the Israeli Davis Cup Team.
  
  
• NCAA Division I Head Coach at two west-coast universities.
  
  
• On the United States National Junior Circuit.
  
  
• Owner of his own California tennis school.

Highlights:

• He's an internationally-recognized sport psychology expert, an award-winning scholar-athlete and a Williamsville Central Schools Wall of Fame Honoree.
  
  
• His students have won over 20 National and International Championships and have earned hundreds of rankings, honors and tournament titles in every conceivable age level, section and division across the United States and internationally.
  
  
• Bill has coached eight National Champions.
  
  
• His players have earned 22 top-ten United States National Rankings, 34 #1 USTA Sectional Rankings, 77 Top-Ten USTA Sectional Rankings and 158 USTA Sectional Rankings.
  
  
• He's coached players to 11 California State Championships. He's coached a player to a "four USTA National Titles Grand Slam" -- one US National Doubles Championship on every surface -- and a #1 United States National Senior Doubles Ranking.
  
  
• His professional players have had ATP Pro Tour career wins over many of the biggest names in tennis: Pete Sampras, Marat Safin, Andy Roddick, Gustavo Kuerten, Michael Chang and Tim Henman.
  
  
• Bill was Mental Game Coach for Harel Levy, when he was ranked #278 in the world, and helped him achieve a career high ATP Pro Tour world ranking of #30 in 2001.
  
  
• Harel won $210,000 playing Marat Safin in the Championship Singles Final of the Canadian Open.
  
  
• Bill is a sport psychology researcher, an author of 330-plus published articles on coaching and peak performance, wrote the book The Mental Game of Tennis, and was a columnist and west-coast correspondent for Inside Tennis magazine.
  
  
• Founder and President of the International Mental Game Coaching Association.
  
  

For more information, or to schedule a media interview, please contact:

Bill Cole, MS, MA
Founder and CEO
William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: April 16, 2008 - Silicon Valley, California, William B. Cole Consultants announces TMG-brand merchandise line to the public.

Bill Cole, MS, MA, Founder and CEO of William B. Cole Consultants today announced the unveiling of the exciting new merchandise line of TMG brand products, from William B. Cole Consultants and the International Mental Game Coaching Association (IMGCA). Mr. Cole is also the Founder and President of the IMGCA.

TMG is the global brand that signifies excellence in mind, body and spirit in learning, coaching and performance, in sports, business and life. TMG stands for The Mental Game. TMG helps people achieve more of their potential.

The TMG line offers 100% cotton men's and women's T-shirts in white, featuring the TMG logo with the word "SPORTS" or the name of a specific sport or activity below the logo. Men's sizes are M, L, XL, and XXL and women's tailored fit sizes are S, M, L and XL. The TMG hat line features the TMG logo embroidered on a low profile baseball cap.

The TMG line can be ordered with a number of captioned lines below the distinctive TMG logo:

SPORTS, TENNIS, GOLF, BASEBALL, SOCCER, BUSINESS, HOLLYWOOD, ARCHERY, BADMINTON, BOWLING, BOXING, CYCLING, FIGURE SKATING, GYMNASTICS, HOCKEY, LACROSSE, LIFE, MARTIAL ARTS, RACING, SALES, SHOOTING, SKIING, SOFTBALL, SWIMMING, VOLLEYBALL, and WRESTLING.

The TMG line will also be featured and sold on the Hollywood TV pilot, The Mental Game.

For more information, to purchase TMG-branded products, or to schedule a media interview, please contact:

Bill Cole, MS, MA
Founder and CEO
William B. Cole Consultants
2085 East Bayshore Road
#50412
Palo Alto, CA 94303
PHONE 510-270-0311

E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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News Release: April 14, 2008 - Silicon Valley, California, William B. Cole Consultants announces spin-off initiatives around the reality TV pilot, "The Mental Game".

Bill Cole, MS, MA, the Co-Creator, Producer and Host of the TV pilot The Mental Game today announced sweeping new initiatives that will support, enhance and expand the theme, brand and focus of The Mental Game television program. This interactive reality television show goes inside the mental game of virtually everyone in sports, business and life.

These new initiatives are now under development, and will be integral to the vision of the television show, said John Cole, the show's Co-Creator and Producer. The new projects include:

• Mental Game TV™
  
  
• Mental Game Television™
  
  
• Mental Game Network™
  
  
• Mental Game Broadcasting™
  
  
• Mental Game Entertainment Network™
  
  
• The Mental Game Minute™
  
  
• The Mental Game Moment™

• www.MentalGameU.com
  
  
• www.MentalGameUniversity.com
  
  
• www.MentalGameCollege.com