William B. Cole Consultants Peak Performance Solutions
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Bill Cole was awarded the LinkedIn ProFinderís Best of 2017, for public speaking writing, coaching and consulting. The Best of 2017 badge signals best in class ranking on the LinkedIn platform. This recognizes the standout ProFinder professionals of the year.

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"Bill Cole is a world-class coach... A speaker's speaker."
National Speakers Association

"He is one of the top peak performance coaches in the country."
Stanford University Baseball Team

"...one of the top peak performance coaches on the ATP Pro Tennis Tour."
Israeli Davis Cup Team


Bill Cole coaching on the ATP Pro Tennis Tour
Bill Cole, (left) on the ATP Pro Tennis Tour, coaching at the 2001 US Open, with fellow professional coach Kevin Cummins. Bill was the Sport Psychology Consultant to the Israeli Davis Cup Team. Israel had just beaten South Africa a week earlier to advance in the Davis Cup Tournament.

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The William B. Cole Consultants Team

William B. Cole Consultants maintains strategic partnerships and alliances with various capable companies, and with highly qualified, experienced individual trainers and coaches for some of our program offerings. Our associates are trained in our systems and methodologies and maintain the highest professional standards. Unless otherwise indicated or arranged, all coaching and programs are created, directed and led by William B. Cole Consultants CEO, Bill Cole.

Bill Cole, MS, MA

Bill Cole, MS, MABill Cole is one of the most prominent, prolific and successful performance psychology consultants working in the world today. Headquartered in Silicon Valley, California, he maintains a global consultancy, coaching and advising top performers. He is the mental game coach to celebrity athletes, top business people in the executive suite, sales professionals, public speakers, media professionals, musicians and actors in Hollywood and military and police. He has been the mental game coach or consultant to Olympic athletes who have won Bronze, Silver and Gold medals.

Bill is an internationally and nationally recognized authority on peak performance and coaching. He has coached at the highest levels of Olympic, major-league pro sports and big-time college athletics. The enduring thread traveling through Bill's career has been his expertise in performance psychology. He is one of the world's authorities on "The Mental Game" and is regularly interviewed by the media:

"Bill Cole is a leading Olympic sports psychologist and a world-renowned peak performance coach."
British Broadcasting Corporation (The BBC)

"Bill Cole is a world-leading authority on sports psychology."
New Idea Magazine, Coleman-Rayner, LLC

"Bill Cole is a leading author on sports psychology."
Yahoo! Sports

"Performance psychology consultant Bill Cole has counseled many of the world's top athletes and knows how to combat stress and anxiety.""
Forbes Magazine

"Bill Cole is a renowned sports psychologist and 'mental game coach' who helps athletes cope with the demands of intense competition."
CNET Magazine

View hundreds of testimonials for Bill.

Bill's international, multifaceted career has taken him into the worlds of business, politics, professional speaking, corporate training, education, professional sports, journalism, publishing, music, coaching, psychotherapy, the media and the entertainment world in Hollywood and beyond. His work goes wide, but especially deep. He is a content expert in performance psychology, sport psychology, stress management, test anxiety coaching, presentation skills coaching and interview coaching. As a world-class performance psychology coach, Bill brings that deep, focused expertise to all his work, in every coaching discipline.

Bill Cole The Author

Bill is a prolific author, and has published over 550 articles, training manuals, books, assessment instruments and audio products on peak performance, motivation, self-development, leadership, the paradox of success, mental toughness, workplace productivity, sales and customer service, team-building, achievement, mental training, sports psychology, speaking and coaching.

See a few of Billís published works on our Products page.

Bill Cole In The Media

Bill's imaginative, visionary work has been profiled thousands of times in both the electronic and print media, ranging from the Associated Press, Sports Illustrated, ABC-TV, Entrepreneur Magazine, Time Magazine, Forbes Magazine, Sirius Radio, the Discovery Channel, the Animal Planet TV Show, MSNBC.com, Success Magazine, HuffPost Live TV show, The BBC, KGO radio, KNBR radio, NBC TV, SB Nation, New Yorker magazine, USA Today, WebMD magazine, TalkSPORT radio in London, England, Yahoo Health magazine, Prevention magazine, Foxnews.com, Tennis Magazine, Golf Magazine, Yahoo! Sports, Foxnews.com/health, Lance Armstrong website, Livestrong, Foxsports.com, CBSsports.com, SportsESPN.com, The Huffington Post, USA Today, Washington Times, The Star Herald, Fort Wayne Journal Gazette, Star Tribune, Seattle Times, Vail Daily, South Bend Tribune, Global Post, Well + Good, NYC magazine, The Bleacher Report, US Referee Connection, Positively Successful Magazine, Ehow, Runner's World, Shape Magazine, Physically Fit, Fitness Magazine, Inside Tennis Magazine, Inside Tennis\Racquets Newspaper, Inside Racquetball Magazine, Tennis Magazine of Holland, Tennis Magazine of Germany, Tennis Magazine of England, Tennis Magazine of Japan, Tennis Magazine of France, GlobalPost magazine, The Houston Chronicle, SBNation, The MMA Digest, The Coaching Edge, The Performance Menu, Women's Fitness magazine, Chief Learning Officer magazine, The Coaching Edge, The Performance Menu, The Journal of Health & Athletic Excellence, The Washington Post, Corporate & Incentive Travel magazine, The San Francisco Examiner and Chronicle, The San Jose Mercury News, The Denver Post, The Detroit News, The Buffalo News, Runner's World, Presentations Magazine, Professional Speaker magazine, Professionally Speaking Magazine, California Job Journal, Corporate Training Magazine, American Society For Quality Newsletter, Riley Guide Careers Blog, Straights Times Newspaper (Singapore) and many more.

Learn more about Billís experience in the media.

He consults, coaches and speaks from a wide and deep background as a high achiever across many disciplines:

  • Professional speaker and trainer

  • Executive coach, presentation coach, sales coach and corporate consultant

  • Prolific creator and developer of psychometric assessments and tests

  • Founder and president of an international coaching association

  • World-class ATP and WTA pro tennis tour sports psychology coach

  • Two-sport national-level athlete and professional athlete

  • Published book author and author of over 550 articles

  • Award-winning scholar and academician

  • Numerous awards and honors

Bill Cole In Hollywood

Media personality Bill Cole has created, developed, pitched and sold his ideas in Hollywood and has successfully worked in front of the camera, as well as behind it. His TV, radio or film credits include Creator, Writer, Producer, Consulting Producer, Founding Producer, Guest Expert and Host. His television hosting and radio hosting have taken him across the US. Bill is available for consultation and engagement in multiple roles for film, TV and radio projects.

Learn more about Billís experience in Hollywood.

Sport Psychology Expert

Bill has traveled the world coaching high performers in pressure-cooker sports situations as varied as the Baseball College World Series, Wimbledon, the US Open tennis Championships, and Davis Cup. He's been the mental game coach or sports psychology consultant with athletes or coaches of 19 world and national teams, nine international and Olympic teams, 32 professional sports teams, associations or leagues, and of athletes who have won 36 world and national championships. He has been the mental game trainer for thousands of athletes, coaches and parents in over 100 sports, at all ages and skill levels.

Learn about Bill's background in sport psychology.

His ability to find practical wisdom from his life's stresses, opportunities, challenges and successes makes him eminently qualified to speak about peak performance and personal achievement. The depth of his experiences and accomplishments allow him to bring invaluably creative means of helping people solve the challenges they face in their personal and professional lives, as he has done in his life.

Professional Speaker

A professional speaker, seminar leader and workshop leader for over 30 years, Bill Cole has spoken to a wide variety of groups, including business, medical, academic, association, professional and corporate audiences. He's an engaging, warm speaker and master storyteller. He was a member of the Board Of Directors of The National Speakers Association (Northern California) for two years.

"Bill Cole is a world-class coach... A speaker's speaker."
National Speakers Association

Learn more about Billís speaking programs.

Academic Background

Bill was the first person in the world to be awarded a Bachelor of Science (with honors) in Sport Psychology. As an undergraduate at SUNY-Buffalo, he was awarded the Albert Zeigler Award for academic excellence, and as a graduating senior, he won the Clifford R. Furnas Award as a University Scholar-Athlete. Bill has been one of the most innovative writers and practitioners of the mental game of sports since the mid 1970's. He holds a Master of Science in Physical Education with specialization in sport psychology from California State University-Fullerton, and was inducted into Psi Chi, The National Honor Society In Psychology. Bill is also a member of The American College of Sports Medicine.

Bill is also a graduate of Santa Clara University with a Master of Arts degree in counseling psychology. That degree included formal academic and clinical training. Bill has done additional graduate studies in clinical psychology at the Western Graduate School of Psychology and in psychology at the University of California-Santa Cruz. He received post-graduate training in clinical and medical hypnosis. He brings an outstanding, eclectic and well-rounded academic, clinical, research, educational and multidisciplinary approach to his work. Bill taught college for 15 years in New York and California.

Bill has started and operated a number of businesses since the 1970's, and this has provided him insight and a practical knowledge of how the business world operates, which he uses to help others. Experiences as an academic counselor at the college level, as a school counselor in an alternative high school, as a psychiatric recreation leader at a state mental hospital and as a psychotherapist in the outpatient division of a large mental health agency allow Bill to bring a wealth of stories and insights to his audiences. He has counseled troubled youth, couples, gang members, psychotics, drug and alcohol addicts, runaways, the homeless, convicted felons, road-ragers and neurotics.

He was a two-sport athlete at the national level, played pro tennis in the early 1980's, and is also an accomplished musician. He won numerous State Music Championships as a member of his high school band, and played in a #7 nationally-ranked drum and bugle corps. Bill was inducted into the Buffalo Tennis Hall of Fame in 2008, for being one of the top players in western New York in the 80's and for his many coaching accomplishments.

See a summary of his accomplishments in tennis.

Awards And Honors

Bill has received four Who's Who honors and four academic awards.

  • Who's Who in Professional Speaking

  • International Who's Who of Professionals

  • Who's Who in American Education

  • Who's Who of Executives and Professionals

  • Psi Chi, National Honor Society in Psychology

  • The Albert Zeigler Award for Academic Excellence (as an undergraduate)

  • The Clifford R. Furnas University Scholar-Athlete Award (as a graduating senior)

  • Winner of the 2003 Distinguished Alumni/Wall Of Fame Award as an Outstanding Graduate of the Williamsville Central School District.

  • Inducted into the Buffalo, New York Tennis Hall of Fame in May 2008.

  • Bill Cole was awarded the LinkedIn ProFinderís Best of 2017, for public speaking writing, coaching and consulting. The Best of 2017 badge signals best in class ranking on the LinkedIn platform. This recognizes the standout ProFinder professionals of the year.

Founder Of An International Coaching Association

International Mental Game Coaching AssociationBill Cole is the Founder and President of the International Mental Game Coaching Association, an organization dedicated to advancing the research, development, professionalism and growth of mental game coaching worldwide.

Bill Cole's exceptional, wide-ranging, life-long journey into the world of peak performance and personal development as an innovative, in-the-trenches coach, teacher, performer, businessman, researcher, writer, trainer, speaker and therapist make him uniquely qualified to speak with authority as one who has walked the talk and as one who can coach others on how to achieve their dreams.


Bill Cole  
William B. Cole Consultants - Mental Game coaching, consulting, speaking and training

2085 East Bayshore Road #50412
Palo Alto, CA 94303
Phone: (510) 270-0311
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com
 
   
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