William B. Cole Consultants
Mental Game of Tennis Coaching
Here are a few comments from our Mental Game Of Tennis coaching
"This letter is a testimonial appreciation
for Bill Cole, who has been our mental game peak performance coach
for the last couple of years. He has greatly helped improve our
player's mental game and has provided us with much support, guidance,
insights and mental strategies to help us succeed.
Bill is a very talented and deeply-knowledgeable mental game coach.
His ability to help our players stay motivated, focused and on-track
is just excellent. He has crafted a comprehensive mental game peak
performance program for us, as a mental game advisor to individual
players and team mental game coach for team practice sessions. He
is positive, motivating and a remarkable analyst of what our players
need to improve and perform under pressure.
With Bill's experience and background as a national competitor,
NCAA Division I college Head Coach, psychotherapist, and trained
sports psychologist, he has the skills, tools and understanding
to really help high-performing athletes excel. To my knowledge he
is one of the top peak performance coaches on the ATP Pro Tennis
Tour and definitely more players on the pro tour could use his help.
Bill really takes the time to understand people, to listen and to
figure out what each person needs to achieve and excel. He is a
master mental game coach.
We appreciate Bill Cole for being our mental game peak performance
coach. We highly recommend him for any speaking engagement, consulting
project or coaching assignment you have, whether it is for sports,
government organizations, or corporations. Bill really knows how
to help people improve their mental games and therefore reach more
of their potential."
Captain and Coach
Israeli Davis Cup Team
"Each time you present the Concentration Clinic, I learn an abundance
of information. The information you gave us will help tremendously!
The feedback has been outstanding!"
Director, Tennis Tech Teachers Program,
"I just wanted to thank Bill for improving my mental game.
I learned a lot of techniques I've never known before. My favorite
technique was 'See The Blue'. I realized that when I used that technique
my serves stopped hitting the net. Bill also taught me the Roger
Federer 'Keep Your Head Still' technique. That helped me connect
with the ball dead center more. Before I started working with Bill
I would always pull my head up too early on shots, and I was really
surprised to learn how long you could keep your head still before
the opponent's ball came back to you. I also got a lot out of the
technique called Rise-Peak-Fall. I never noticed that most of my
balls that I hit were on the peak-I always thought I was hitting
balls on the rise, but this drill taught me to watch the ball a
lot better, and to be aware if I'm hitting on the rise, peak or
fall. I learned a lot from Bill, and I'm glad I was able to receive
coaching from him."
"I had a great day with Bill. I think it will really help me
stay focused in matches. I took his mental game assessment, and
there are definitely some areas I wanted to work on, and improve
on. I think his method of centering will really help me stay focused
during matches. So thank you so much! I had a fantastic time!"
Coto De Caza, California
"I was already very successful in junior tennis. I have been
ranked #1 in the 14's and 16's in singles and doubles in Northern
California, and top twenty in the nation. I won the San Diego Boys
14's National Open Singles and Doubles and took third place in the
Boys 16's Copper Bowl Singles. I wanted to not only be able to maintain
the rankings I had achieved to date, but to continue to steadily
improve. The pressure is even greater once you are a top-ranked
player, and I wanted to know how to handle that pressure better.
We researched the top sports psychologists and mental training coaches
and discovered that Bill Cole had been the mental game coach to
professional players who have had wins over Pete Sampras, Andy Roddick,
Marat Safin, Michael Chang and world #4, Tim Henman. Bill also had
been an NCAA Division I College Head Coach in tennis, the Sports
Psychology Coach for the Israeli Davis Cup Team, and had coached
in the US and Europe on the ATP Tour.
I took his on-line mental game assessment and communicated with
him, and very quickly our family hired Bill. Ever since, he has
been helping us navigate the competitive world of junior tennis
at the sectional and national levels.
In just our first mental training session, I learned a huge amount
about the mental game and what I needed to do to perform to my top
abilities in competition. Since then, Bill has been an integral
part of our tennis training team. My Mom and Dad and I work with
him at his office, on the phone, at tournaments and on the lesson
court. Bill taught me about the psychology of match preparation,
concentration, how to really relax in close matches (even when it
seemed impossible to do so), to stay focused, to analyze and solve
problems on the court, mental toughness, confidence and my ability
to get into the zone.
Bill's techniques in the mental game are extremely powerful and
easy to learn. These techniques take effect immediately. I was able
to use all the techniques right away, and my game improved a lot.
I have been using the techniques in matches and the results have
shown already. I was able to stay calm, focused, and relaxed under
pressure. Bill has helped my tennis game a lot through mental game
If you suspect that improving your mental approach to your tennis
is the missing link in your game, you are probably right. Bill is
a specialist in the mental part of tennis, in addition to having
been a very successful teaching pro, and top competitor himself.
His insights and knowledge about the upper levels of competitive
tennis are amazing. The mental training system he taught me for
reaching my inner excellence continues to be very powerful. I use
what he teaches me every day, in practices, and in matches. If you
want to take your game to the next level, I strongly suggest you
#1 in Boys 14's and 16's singles in Northern California
#1 in Boys 14's and 16's doubles in Northern California
#20 in Boys 14's National singles
#80 in Boys 16's National singles
Won San Diego Boys 14's National Open Singles
3rd place in Boys 16's Copper Bowl Singles
5th place in Boys 16's Sectional 2008 Singles
Boys 16's Doubles Sectionals 2008, 2009
Long Beach 14's National Open Doubles
Boys 16's National Open Doubles Finalist 2009
Boys 16's National Open Doubles 4th place 2009
"Mind over tennis balls is his story of success. This coach fine
tunes mental strategies."
San Jose Mercury News Headline
"Many thanks for the most fascinating ideas you shared with us...and
thank you for all the truly beneficial help you have given me throughout
the seminar...thank you for all the advice and ideas; they will
surely benefit me throughout my life. Mostly thanks for the inspiration
you have given me."
"Bill has found a way to help the 'performance-challenged'!! He
knows how to reach the left-brainers with exercises and techniques
that get us into 'the zone' quickly and help us stay there."
Bay Valley Technologies
"As before, your presentation was done in a professional and outstanding
"Cole has experienced the pressure of tournament play in professional
events in the US and Canada. He has investigated the mental side
of the game through interviews with the world's top playing pros
such as Harold Solomon, Guillermo Vilas, Rod Laver and Ken Rosewall."
The Woodlands Sun Newspaper
The Woodlands, Texas
"Bill is the Zen Master of Tennis Instruction--much better than a trip to a therapist's office!"
#1-Ranked USTA 3.5 Women's
Doubles Champion, Grand Prix Northern California