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Executive Coaching

Are You Ready for Expert Executive Coaching?

Executive coaching is a professional, collaborative business relationship focusing on improving an executive's leadership, career and organizational system dynamics. The executive develops self-management and mental toughness skills that are measurable, and designed to achieve identified business results. This partnership creates a confidential, objective, no-agenda, self-reflective environment in which to explore executive issues such as personal integrity, decision-making, vision strategies, judgment, problem-solving and personal peak performance.

Video And Telephone Coaching: US, Internationally

We do coaching all over North America and globally via telephone and video conferencing using Zoom, Skype, and FaceTime.


One on One Coaching: Silicon Valley Bay Area, Globally

For over 20 years we maintained first-class offices in the heart of Silicon Valley, in Cupertino, and Palo Alto, California. However, with the 2020 COVID-19 phenomenon, we have decided to move our business to a virtual basis.

We've been doing distance coaching all over the world each week for decades and the quality of coaching using video is completely equal to coaching done in an office.

It's also possible that we could come to your location in the San Francisco Bay Area to see you practice, to compete or for coaching in your home or office. We've done that for years. Please contact us for details. Travel fees may apply. We are based in Palo Alto, California.

Quick Links for Executive Coaching

You are highly competent. Accomplished. A leader. Career-minded and ambitious. A strategic thinker. Possibly a leader in your field. Perhaps a visionary. Why are you interested in executive coaching? Have you noticed a reduction in motivation and passion for work? Or are there other reasons?

Read a Personal Message from William B. Cole Consultants CEO Bill Cole to learn about Executive Coaching and the results you can expect when you work with an expert Executive Coach.

View a short video Introduction to Executive Coaching, featuring CEO Bill Cole, MS, MA.

Take This Free Executive Leadership Assessment


Discover Your Strengths And Weaknesses


We are making this valuable 73-item executive assessment tool available to you at no charge to assist you in determining what is getting in the way of achieving your full potential, and in having a full and satisfying life.


It will help you quickly discover your strengths and weaknesses and provide you with an overview of where you need to begin to improve the quality of your life and career.

You can print this for your own use, or have us review it as a way to begin the executive coaching process with us.

Take this free Executive Skills Assessment now.

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The Cole Executive Assessment Instrument (CEAI)


This 180-item comprehensive, highly-detailed professional educational tool will give you a deep and accurate analysis of your executive mental game. It will identify your exact mental strengths and weaknesses, and show you where you should begin working to improve your executive skills. Learn more about this Cole Executive Assessment Instrument (CEAI).


Executive Coaching Assessment Package

This 180-item comprehensive, highly-detailed professional educational tools package will give you an even deeper and more accurate analysis of your executive mental game. It will identify your exact mental strengths and weaknesses, and show you where you should begin working to improve your executive skills. This $400 package combines our William B. Cole Consultants proprietary written assessment instrument and a one-hour executive review/coaching career session with Bill Cole, CEO of William B. Cole Consultants.

Learn more about this Executive Coaching Assessment Package.

Buy the Executive Coaching Assessment Package $400USD

Executive Coaching Services

The standard hourly coaching rate for one person is $275, with some potential adjustments, based on a quote as part of a custom volume package, and for example, when we include speaking, training and consulting. For coaching sessions outside our offices, for sessions with more than one person, additional coaching fees and travel fees apply. We also offer two discounted packages, one of five hours and one of ten hours.

Discounted packages are valid only if paid in full, in advance.

1 hr

Buy one hour of

Executive Coaching
$275/hour - one person rate

Buy Now at $275USD

5 hrs

Coaching Five-Pack: Buy 5 hours of coaching at $265/hour - one person rate

You SAVE $50.

Buy Now at $1350USD

10 hrs

Coaching Ten-Pack: Buy 10 hours of coaching at $260/hour - one person rate

You SAVE $150.

Buy Now at $2600USD

We have coached individuals from Saratoga, Los Gatos, Campbell, Cupertino, Palo Alto, Almaden Valley, Santa Cruz, Los Altos, Monte Sereno, Morgan Hill, Gilroy, Mountain View, Santa Clara, Sunnyvale, and many other locations in the San Francisco Bay area. Silicon Valley, and around the United States. You can come to us, or we can come to you.

We can also work virtually. We also regularly consult with clients by phone and email from countries around the world, such as England, Portugal, Australia, Mexico, China, Canada, Israel and South Africa.



We can often start you the same week you contact us. We stay busy, but we know you have important business and career issues to manage and we want you to be prepared and confident. If you need emergency, last-minute executive coaching, call us, and we will do everything we can to help you right away. We always go the extra mile for our clients!

Read These Executive Coaching Articles


These three articles provide perspective on winning the executive mental game. Learn the valuable benefits of having an executive coach by your side, how to achieve peak performance and renewal in today's high-performance workplace, and the unique qualities of a mental game coach.

Do You Need an Executive Coach?

Use This Secret Weapon to Help Enhance Your Career, Your Business and Your Life

Bill Cole, MS, MA

It has forever been a major advantage in any sport to have a good coach. Other fields too. Musicians have instructors. Artists have mentors. Writers have editors. Graduate students have master professors. People who wish to grow in any endeavor seek the wisdom, perspective and guidance of an accomplished coach.

However, no one can teach you anything. Ultimately, only you can take information from a teacher or coach and transform it into your personal power. Savvy executives take personal responsibility for their own learning. Read this article to learn more about Executive Coaching.

Peak Performance in the Workplace

The New Corporate Ethic

Bill Cole, MS, MA

Corporations today are committed to helping organizations empower their people with high-performance work styles. People who are identified as peak performers, even in high stress environments, have mastered the skills top achievers in all disciplines possess. Read this article to learn the secrets of renewing yourself in a high-stress world.



Read more Achievement, Productivity, Motivation and Success articles by Bill Cole.

What's a Mental Game Coach?

Bill Cole, MS, MA

There are many types of mind coaches, mental trainers, psychology consultants and therapists. How can you choose the right mind practitioner? To find out, read this article.

Policies Quick Links

Meet Bill Cole, Your Expert Executive Coach

Bill Cole

CEO Bill Cole, MS, MA is an internationally and nationally recognized performance psychology expert. He is a multiple Hall Of Fame Honoree, an award-winning scholar-athlete, and has coached at the highest levels of the Olympics, major-league pro sports, big-time college athletics and corporate America.


Bill has held many leadership positions, ranging from starting and running his own ventures as President and CEO, as entrepreneur and businessman, and as an executive mentor, coach and trainer.


"Bill Cole is a leading Olympic sports psychologist and a world-renowned peak performance coach."

British Broadcasting Corporation (The BBC)


"Bill Cole is a world-leading authority on sports psychology."

New Idea Magazine, Coleman-Rayner, LLC


"Bill Cole is a leading author on sports psychology."

Yahoo! Sports


"Bill Cole is a renowned sports psychologist and 'mental game coach' who helps athletes cope with the demands of intense competition."

CNET Magazine


See Bill's full bio in sport psychology.


He has successfully adapted his innovative methods and techniques in peak performance to a wide range of business applications.


Bill has been an association executive for many years. He was on the Board Of Directors of The National Speakers Association for Northern California, and he is the Founder and President of the International Mental Game Coaching Association and an international speaker on a variety of business topics.


Bill has been one of the most innovative writers and practitioners of performance psychology since the mid 1970's. He is a prolific author of books, articles, training manuals and audio products on sports psychology, peak performance, motivation, self-development, the paradox of success, mental toughness, team-building, leadership, achievement, mental training, coaching and other topics. In 1995 Bill co-authored the book, with Stephen J. Ginsky, entitled, The Corporate Athlete: Values And Practices Of Peak Performers In The Workplace.


Bill has written over 550 articles, assessment instruments and monographs.


Learn more about Bill's books and audio programs.


Bill is a prolific book author and has written many articles on executive peak performance, time management, effectiveness, stress control.



See Bill's full bio.


Go to the FAQ section about our coaching systems.
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