Bill is a nationally-known sales coach, sales trainer and author on sales skills. He's a thought leader and sales strategist. He partners with sales professionals to devise new ways of approaching peak performance in selling. He's one of the top experts in the world on the mental game of selling. He's created a compelling training program on this topic, Winning The Mental Game of Selling:
See a one sheet on this Mental Game of Selling program.
Bill is one of the world's leading authorities on performance psychology. He has successfully adapted his innovative methods and techniques in peak performance to a wide range of business applications.
"Bill Cole is a leading Olympic sports psychologist and a world-renowned peak performance coach."
British Broadcasting Corporation (The BBC)
"Bill Cole is a world-leading authority on sports psychology."
New Idea Magazine, Coleman-Rayner, LLC
"Bill Cole is a leading author on sports psychology."
Yahoo! Sports
"Bill Cole is a renowned sports psychologist and 'mental game coach' who helps athletes cope with the demands of intense competition."
CNET Magazine
See Bill's full bio in sport psychology.
Read testimonials for Bill's sales coaching and training.
Bill has been involved in selling his entire life. He's been in leadership positions in many organizations and has hired, managed and developed sales people for years. His speaking and consulting to businesses and corporations of all types gives him perspective on the various ways sales business is conducted. One of Bill's strengths as a sales coach is that he comes at it from a studied, scholarly perspective. He is a probing, analytical thinker and coach, who helps people devise creative solutions to their sales issues.
For many years Bill authored a monthly column on sales for the national financial trade magazine Transaction World. These columns and Bill's other 550 articles on selling and business have appeared around the world countless times.
Bill is often interviewed on selling strategies in the media. Here are two examples of Bill speaking about the mental game of sales on video and audio.
Bill Cole On The Mental Game Of Sales On Audio
Bill Cole was interviewed as a sales psychology expert for the British radio podcast, The Upgraded Salesman Show. Bill was asked to describe his popular sales system The Mental Game of Selling. Listen to the audio file of this broadcast on the Upgraded Salesman Program on itunes for free.
Bill Cole On The Mental Game Of Sales On Video
Bill Cole was interviewed by the Sales Mastery Summit video series in a segment entitled The Mental Game Of Selling. The segment asked the question: How do sales professionals get out of a sales slump and into the zone, on command? The 40-minute video segment is part of the Sales Mastery Summit, on Mastering the Inner Game of Success.
Previous Sales Mastery Summit video experts interviewed include New York Times and Wall Street Journal best-selling author Daniel Pink, Craig Elias, Jill Konrath, Art Sobczak, Charlie Green, and Kevin Allen. The Sales Mastery Summit has 11,000+ members who have access to world-class sales experts for online sales training.
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