William B. Cole Consultants Peak Performance Solutions
Home 
Services:
    Executive Coaching  
    Interview Coaching  
    Sales Coaching
    Media & Presentation Coaching  
    Stress Management Coaching  
    Test Anxiety Coaching  
    Sport Psychology Coaching  
    Consulting 
    Speaking & Training 
For Meeting Planners 
Free Success Articles 
Mental Game Quiz 
Products 
About Us 
Clients & Testimonials 
Coaching FAQ 
Media Room 
    Bill Cole on TV, Film & Radio  
    Mental Game Radio Show  
    Press Releases  
Resources 
Legal Notices 
Site Map 
Contact Us 
Bill Cole was awarded the LinkedIn ProFinderís Best of 2017, for public speaking writing, coaching and consulting. The Best of 2017 badge signals best in class ranking on the LinkedIn platform. This recognizes the standout ProFinder professionals of the year.

Client Login



International Association of Coaches Founding Member
 
Mental Game Coach global alliances
 

Can You Sell Under Pressure? What World-Class Athletes Can Teach Us About Peak Performance in Sales.    What's the most pressurized selling situation you have ever found yourself in? How well did you perform? I traveled to Austria as the sport psychologist for the Israeli Davis Cup Team under severe counter-terrorism security conditions and watched them competing under international pressure. In tennis you either win or you lose. In selling you either hit paydirt or you walk away empty-handed. What's the common secret? Having a strong mental game. Learn how you can improve your own selling, using their secrets.    620 words.
The Mental Game Coach, Peak Performance Playbook



SHARE   Twitter LinkedIn Facebook Pinterest StumbleUpon Email

Can You Sell Under Pressure?

What World-Class Athletes Can Teach Us About Peak Performance in Sales



Bill Cole, MS, MA
Founder and CEO
William B. Cole Consultants
Silicon Valley, California



What's the most pressurized selling situation you have ever found yourself in? How well did you perform?

Now picture that same selling scenario, while being watched live by thousands of people, with your every move scrutinized by the worldwide media, and with armed bodyguards protecting you from a very real, and potentially imminent death threat. How would you perform now?

That's what I experienced as I travelled to Austria as the sport psychologist for the Israeli Davis Cup Team for round one of the men's international tennis competition, high in the Tyrol Alps. The terrorist group Hamas had just declared all-out war on Israel, and for three coaches, an MD, two officials and six players, we had 35 heavily-armed guards shadowing our every move. Protecting us were Austrian Police, Israeli Secret Service and a crack squad of the Austrian Counter-Terrorism Swat Team. It was the most security-laden Davis Cup match in history. We felt pretty secure, but also apprehensive.

What does that have to do with your selling? Plenty, and here's how.

These young tennis professionals had to deal with all those distractions and tremendous pressure, and still perform to their potential. What's more, they had the added pressure of playing for their team and for their country. They had to prepare mentally, focus well and execute with excellence, the same way you have to every day in the selling game. The parallels are exactly the same. In tennis you either win or you lose. In selling you either hit paydirt or you walk away empty-handed. What's the common secret? Having a strong mental game.

Get ready to improve your mental game of selling, right now.

Five Mental Strategies To Help You Achieve Peak Performance In Your Selling

Here are the peak performance strategies I teach to both top pro athletes and high-achieving sales professionals.

1. Think Like A Winner. Master your mind. Control your thoughts. Think only positive thoughts. Don't allow thoughts of failure into your head. Maintain mental discipline. Imagine winning from every possible angle. Winning starts in your mind--remember that your mind is always in your complete control.

2. Keep Your Mind In The Present. Winners maintain mental focus in the present. The here and now is where you perform, not the regrets of the past or the uncertainty of the future. Focus on what you are doing, when you do it. Stop the fears and scattered focus by concentrating on the task right in front of you, at that very moment.

3. Realize You Can Only Control The Controllables. Successful people are aware of the things they can control. They focus on those, and let go of the rest. Trying to affect uncontrollable factors is an exercise in frustration, and a set-up to failure. Winners narrow their efforts only to what will help them win.

4. Focus on Process, Not Product. Achievers want to succeed big, but they keep their eye on the journey, not the goal. Having objectives is helpful, but when you execute, stay focused on the process that will get you to the winner's circle. Failed performers focus on the prize while they compete, and they lose. If you take care of the process, you will automatically achieve a natural outcome of success.

5. Stay Relaxed Mentally And Physically. Relaxation is one of the strongest keys to unlocking the doors to the peak performance zone. You can't reach your performance potential while you are straining and bound up with frustration and tension. Enjoy yourself and get into the exciting flow of the moment. Be playful and allow yourself to trust the process.

Play the selling game like a world-class professional. The secret? Winning begins in your mind. Start winning right now.


To learn more about how sales coaching can help you become a better, more confident sales professional, visit Bill Cole, MS, MA, the Mental Game Coach™ at www.mentalgamecoach.com/Services/SalesCoaching.html.


SHARE   Twitter LinkedIn Facebook Pinterest StumbleUpon Email

Copyright © 2011- Bill Cole, MS, MA. All rights reserved.


Bill Cole, MS, MA, a leading authority on peak performance, mental toughness and coaching, is founder and CEO of William B. Cole Consultants, a consulting firm that helps organizations and professionals achieve more success in business, life and sports. He is also the Founder and President of the International Mental Game Coaching Association (www.mentalgamecoaching.com), an organization dedicated to advancing the research, development, professionalism and growth of mental game coaching worldwide. He is a multiple Hall-Of-Fame honoree as an athlete, coach and school alumnus, an award-winning scholar-athlete, published book author and articles author, and has coached at the highest levels of major-league pro sports, big-time college athletics and corporate America. For a free, extensive article archive, or for questions and comments visit him at www.MentalGameCoach.com.

Free Re-Publishing Rights For This Article

You have our advance permission to republish this article, as long as you do not sell it. The author's name, web address (MentalGameCoach.com) and copyright notice (Copyright © Bill Cole, MS, MA) must appear in all reprinted articles. If the article appears on a website or in an e-zine, the article must include a link to a page in the MentalGameCoach website. We would also appreciate your including the author's bio and full contact information in your article, although this is not a requirement. For additional information, see our full article re-publishing permission guidelines.

Selling under pressure  
William B. Cole Consultants - Mental Game coaching, consulting, speaking and training

2085 East Bayshore Road #50412
Palo Alto, CA 94303
Phone: (510) 270-0311
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

 
   
William B. Cole Consultants name, design and related marks are trademarks of William B. Cole Consultants.
© 1997- William B. Cole Consultants. All rights reserved.

See our Privacy Policy

Digital Millennium Copyright Act (DMCA) Policies Notice