How creative are you? Do you regularly use creativity-enhancing techniques? Do you often set aside time to be creative? Are you good at problem-solving and also good at being innovative in creating new things? In trying to solve a problem, do you often feel stuck? When negotiating, or when in conflict with someone, do you find yourself on a mental treadmill, endlessly repeating the same ineffective thinking patterns? If you answered yes to any of these, you might be experiencing cognitive rigidity. You may not be using your creative powers to their fullest. Becoming more creative can open up your options to help you solve problems better, and it can make you become more innovative. This article discusses three famous figures in the field of creativity and provides 25 mental strategies to help you become a better problem solver, more creative and more innovative. 3516 words.