William B. Cole Consultants
Testimonials for Sales Coaching and
Winning The Mental Game Of Selling™
Here are some comments from our Sales Coaching clients and participants
in our Winning The
Mental Game Of Selling program.
"This was spectacular. The session was low-key and high-impact,
deep, thought-provoking and intensely informative. The best idea
I gleaned from Bill's program on the Mental Game of Selling
was to try to handle more stress, more effectively. Do not shun
adversity. Handle it as it arises."
Paul L. Hulme
Founder and Owner, Alain Pinel Real Estate, Inc.
Largest Independent Real Estate Firm in the Western United States
"I would like to take this opportunity to thank you for coming to
our Tuesday morning office meeting at Alain Pinel in Saratoga to
make your presentation of The Mental Game of Selling. Your
talk and exercises gave us the tools to "psych up" and prepare ourselves
mentally to reach our goals. In the real estate business, where
competition is high, this is extremely important. Again, we greatly
appreciate your time and the information that you brought to all
Alain Pinel Real Estate
"I really liked Bill's stories. This was very positive, useful sales
training-without the fluff."
San Jose, CA
"Excellent program. I liked how Bill gave thorough ad personal attention
to my opinions and perceptions."
"Bill showed us how to visualize the win before making the phone
call. This program helped reaffirm and sum up the keys to success."
"The best idea I got from Bill's program on the Mental Game of
Selling was 'Life is short. Do it now!' he taught us how to
visualize, how to have a good attitude. Thank you!"
"Bill's Mental Game of Selling program was very visual and
helped us to imagine how our life could be using the techniques
we learned today."
"The Mental Game of Selling program really made me think.
It will help me be at the top of my game."
"Bill is a very good speaker. He is visual and clean and detailed
about getting the topic across."
"The best idea I took from Bill's Mental Game of Selling
program was 'Don't try to reduce stress. Instead, embrace it and
use it.' He also taught us some cool psyching up tools. Bill gave
us very helpful ideas for managing and achieving our goals. Thank
you very much!"
"Your Mental Game Of Selling program is a fresh, creative
approach to the sales game that obviously has years of practical
wisdom behind it. This is exactly the kind of high-level, yet street-smart
psychology of selling course that sales professionals need. Your
program was excellent, and you hit a perfect bullseye by teaching
us the mental skills our people need to help them perform at higher
levels in their stressful and challenging workdays. This will motivate
them tremendously in their sales careers. I can see why you are
known as an expert in the psychology of achievement and success.
You delivered one of the most unique, on-target and immediately-helpful
sales training programs we have seen in a long time. We will stay
in close touch about bringing you back soon."
Area Sales Manager
Linear Technology Corporation Milpitas, CA
"You demonstrated with your exercises, insights and solutions for
our stressful work challenges why you are an expert in the psychology
of workplace productivity. Your Mental Game Of Selling program
is perfect for our busy sales professionals who want higher levels
of productivity from the mental toughness you teach. That is absolutely
vital in the sales game to gain the winning competitive edge. Finally,
we have some concrete mental game tools to apply to our lives and
careers! It's great to be able to identify and work with the fundamental
processes behind the tactical and strategic games we play in business.
It's very uplifting to know that with proper guidance, we can all
be winners. I have no doubt that with your techniques, anything
is possible! Once again, thank you for your professional efforts.
We shall highly recommend you for future speaking engagements."
Alain Pinel Real Estate
"If your company is looking to energize, revitalize or just
plain increase sales, you should talk to Bill Cole. Bill has over
30 years success helping individuals and companies achieve their
I can't thank Bill Cole enough for his sales coaching and consultation
with our company over the last several months. His superior communication
skills, insightfulness, expert analysis and strategic vision regarding
our company's marketing, positioning, and sales initiatives has
been invaluable. He has been instrumental in enabling us to land
some key clients and to improve the communications and services
we provide to important existing clients.
The Bradbury Group partners with corporate clients to solve their
most critical human capital challenge: identifying, attracting,
and retaining exceptional executives. We provide superior, fully
retained executive searches, related organizational development,
and succession planning services.
With Bill's help, we were able to create and execute some very sophisticated
and powerful sales and marketing strategies that moved us forward
quickly. He is easy to work with and adds value every step of the
way. Give him a call. You will be very happy you did."
The Bradbury Group, Inc.
Solutions for Corporate Growth
"Any high-performance sales team can benefit from your sessions
and techniques to re-energize for a new year of objectives and power
to leap ahead of the competition."
"Thank you so much for sharing your wonderful program with the Sales
Success Series participants. You were a huge hit with the group
and I was thoroughly impressed--you are a great representative of
the speaking and training profession."
San Leandro Chamber of Commerce Sales Success Series
"Bill Cole presented his outstanding program, "Winning The Mental
Game Of Selling" to our Chamber Of Commerce this past week.
His program was very, very well-received. We just wish we had more
time to learn from Bill. He clearly has deep knowledge about selling
and peak performance and a wonderful ability to share that information
so it is immediately useful and meaningful to all types of businesspeople.
Bill is a personable, fun, friendly speaker who uses in the moment
humor and observations to make his material come alive so it is
memorable and meaningful for everyone. Everyone had a great time
and learned a wealth of valuable information.
Bill Cole is a business-golf guru. He knows the mental game of selling
and the mental game of golf inside and out. He has an amazing ability
to take peak performance principles from sport, in this case golf,
and relate them directly to sales so people "get it" and can begin
using those concepts in their business right away. Bill goes far
beyond talking about peak performance sales methods and techniques.
He has people live them, so they own them.
Some of the enthusiastic endorsements from our participants included:
"You were a huge hit with the group", "I was thoroughly impressed",
It was great!", "Great program!", "I wanted the program to go all
day!" and "You did a fabulous job!". The evaluations were fantastically
positive and there were 20 requests for more information about his
services and programs. That's quite a response! Bill knows how to
connect with people- and how to teach others to do that. He gets
right to the core of what people in sales need and gives them immediate
bottom-line value. I highly recommend Bill Cole to any group that
wants to learn from an authority in peak performance, especially
in selling and in golf. Bill is a real gem!"
Chief Executive Officer
San Leandro Chamber of Commerce
"Bill is motivating, encouraging and caring. Very beneficial and
motivational program. I learned how to approach prospects and to
how to relax on a stressful, busy day."
Whitney Eikenberg, Baltimore, Maryland
"This was a thrilling, creative, amazing, exceptional program!!
The three R¹s and the breathing approaches were exceptional. We
need more time for Bill!!"
Patrick Van Noy, Denver, Colorado
"Fantastic presenter! This was a thorough, on-target and productive
session. This will help me more in my everyday life which will directly
affect my empowerment and mood for sales. The focusing piece was
very relevant for me."
Carrie Horole, Greensboro, North Carolina
"Bill's session was a great way to end this convention! Great information
to help me make sales! Bill is a speaker who packs a lot of value
into every word."
Daniel Demoras, Lancaster, New Hampshire
"Bill Cole is a polished, smooth platform professional. This was
a very rewarding and useful program."
Thomas Conroy, Bangor, Maine
"Refreshing and enjoyable. Bill is energetic and positive and gave
us a variety of different experiences."
Jared Eisenberg, Trenton, New Jersey
"Bill gave us techniques for self-assessment, focus and calming.
He is motivating!"
Bob Goss, Colorado Springs, Colorado
"Outstanding, exciting and motivating program! Bill helped us focus
and play to our strengths. He focused on me and my success."
"Informative and refreshing! Bill is credible and knowledgeable.
Wish we had lots more time with Bill!!"
Wesley Carter, Greensboro, North Carolina
"I learned self-confidence skills, centering skills and self-assessment
skills. Inspiring, informative and interactive. Bill is calm, sensitive
Michael Harris, Phoenix, Arizona
"This program will make me better in my career. I learned a lot.
Bill is helpful, amazing, knowledgeable."
Mark Ferrenberg, Pittsburgh, Pennsylvania
"Excellent, outstanding, relevant. Great approach to understanding
yourself, awareness, being in the now."
Bill Albrecht, Oak Brook, Illinois
"This program will keep my sales team focused on the positive. Great
reminders and new ideas. I would love to see your program on sales
Bill Newhouse, Sioux Falls, South Dakota
"Great program! Very beneficial and worthwhile seminar. Bill is
knowledgeable, open-minded, personable and an attention-grabber."
Rick Abrego, Portland, Oregon
"Bill is smart, educated, relaxed and focused. Today's program was
great! Very important and refreshing."
John Landry, Houma, Louisiana
"Bill is a crisp, concise speaker. The program was great! Inspirational,
Jason Levy, Pontiac, Michigan
"I am so glad I came to this program! Relevant, effective."
Nancy Daily, Milwaukee, Wisconsin
"Well-spoken, knowledgeable, great at involving the class. Very
educational, great motivator, helped you refocus your plan of action."
Violet DeJesus, Sarasota, Florida
"Inspiring, insightful, outstanding!!"
Kevin Sligar, Ketchum, Idaho
"The pre-zone idea was great. Bill is very descriptive, interesting
and helpful. Very enlightening and on-target."
Matt Fox, Clearwater, Florida
"The Three R's and the mental relaxation exercise were awesome!
Awesome with a capital A! Bill is a winner!"
Sally Muzzanigio, Sarasota, Florida
"Bill is reassuring, enlightened, tuned in and helped us learn about
dancing in the moment. This presentation could easily be three hours
of informative and beneficial time. Please make it longer."
Debbie Reed, San Antonio, Texas
"Great session! Bill is motivational, real and informative."
Cyndi Traylor, Shreveport, Louisiana
"Bill delivered an upbeat, interactive, motivational program on
Winning The Mental Game of Selling. He is a knowledgeable,
successful coach who helped us get in the zone."
Krystal Shaffer, Indianapolis, Indiana
"Bill taught us that awareness is power. He has a calm and flowing
delivery. He gave us a good overview of the selling game, and its
John McGimsey, Austin, Texaso
"Bill has a good sense of humor, is a great listener and very respectful
of his audience. He taught us how to be in the moment, and be with
the customer in the present."
Nancy Sivley, Long Beach, California
"Informative, motivating, and you taught us self-control!"
Naomi Larsen, Tacoma, Washington
"Bill taught us that selling is mostly mental. Bill is very knowledgeable,
relaxing, has a wonderful voice, held my attention and the time
flew. This program is great, valuable."
Mary Kimler, Tucson, Arizona
"Bill is a real motivator, with empathy for his audience. Very timely
and helpful material."
Jerry Banaka, Topeka, Kansas
"Bill is knowledgeable, well-prepared and enthusiastic. I appreciated
his unique mental readiness approach."
Dan Muller, Helena, Montana
"Bill is very approachable, and gave us real-world techniques we
Nuno Teiveira, Toronto, Canada
"Bill taught us how not to let other people rent space in our head.
I loved that idea. He also helped us focus, and get in the zone."
Anne Farrow, Columbia, Missouri
"Bill helped us focus on our strengths in a sales situation. He
was helpful, focused and very specific with his techniques an examples
and gave us immediately useful material."
Bonnie Hunt, Waco, Texas
"Bill Cole is insightful, tuned in to his audience, on target, helpful
and relevant. He gave us excellent exercises for clearing the mind."
John Biron, New London, Connecticut
"Bill is very calming, reassuring, empowering and gave us the pre-zone
concept we can use in mental readiness. He helped us focus."
Nik Pelugrath, Everett, Washington
"Winning The Mental Game of Selling workshop was very informative,
interesting and useful."
Ron Baker, Boise, Idaho
"Bill is a congenial, pleasant, knowledgeable speaker who reminded
us of important sales tools."
Rip Van Noy, Denver, Colorado
"Bill is very approachable, credible and informative."
Lane Loupe, New Orleans, Louisiana
"I loved the brag sheet, and will use that before cold calls.
I will use the breathing approaches when I feel rushed. Bill is
informative, focused, interesting, practical, timely, energizing."
Deb Bond, Samco Business Products, Columbia, Missouri
"Bill helped us be aware and prepared. He is knowledgeable and made
Flora Smith, Jonesboro, Arkansas
"Bill helped us get into the zone and to stay in control. He is
positive, caring, relaxed, and knowledgeable. I wish we had more
time for everything."
Linda Martin, Charlotte, North Carolina
"Bill helped us focus on the things we can control, and to release
the rest. He is credible and experienced and made us aware of areas
we normally take for granted."
Steve Smedley, Ontario, Canada
"Bill was invigorating, relaxing, thorough and interesting."
Adam Schuler, Minneapolis, Minnesota
"Bill is honest, caring and driven. Great snapshot of the mental
game of selling."
Matthew Marzano, Fort Meyers, Florida
"Bill is confident and truthful with us. The program is very practical
Francisco Flores, Denton, Texas
"Bill is a calm, understanding listener. The program was fun, restorative
Brandon Stickler, Modesto, California
"Bill is relaxed and in control of the group and helped us relax
the mind and the body. He makes the class fun, informative and enlightening."
Jerry Gibbs, St. Louis, Missouri
"Bill is very calming and knowledgeable. Great idea about the brag
Sam Davis, Charlotte, North Carolina
"Bill helped me create daily focus and know what to tune into. He
is informative and interesting."
Santana Williams, Tacoma, Washington
"Bill is focused, knowledgeable and caring. Very useful program."
Kim Davis, Charlotte, North Carolina
"Bill gave us inner insights and helped us focus. Great motivating
Steve Mutchler, Worcester, Massachusetts
"Helpful, informative, knowledgeable."
Andrew Newhouse, Sioux Falls, South Dakota
"Engaging, natural, calm, interesting."
Craig Kabert, Gilroy, California
"I learned self-realization tools. The program was informative,
with great audience participation."
Aron Adler, Denver, Colorado
"This class kept my attention. Interesting. Knowledgeable about
Marshall Lefton, Thousand Oaks, California
"Bill is personable and refreshing!"
Bill Schuette, Jefferson City, Missouri
"Inspiring. Rejuvenating. Informative. Bill is knowledgeable about
selling and helped us prepare and control our minds."
Gail Fishel, Denver, Colorado
"Bill is passionate about this subject. He gave us practical and
Janette Martinez, San Diego, California
"Bill is a motivator! He helped me become aware and in control."
Faye Gish, Blacksburg, Virginia
"Bill helped me get control of my mindset. Very informative program.
Arthur Lora, San Antonio, Texas
"Bill is intuitive, relevant and helped us psych up to sell."
William Jefferson, Trenton, New Jersey
"Bill is an informative, lively speaker and his program was enlightening,
entertaining and interesting."
Salvatore Latella, Paterson, New Jersey
"Bill helped us get ready for success in sales."
Teri Marquez, Long Beach, California
"This sales program was helpful, useful and thoughtfully done. Bill
is sincere and insightful."
Chloe Fraley, Santa Rosa, California
"Bill helped us get in the zone and be aware of what we can and
cannot control. Insightful and helpful program!"
Dan Hance, Great Falls, Montana
"Bill helped us define what is in our control, and what is not,
and that was insightful and helpful. Very professional and knowledgeable
Steve Willits, Kent, Washington
"Motivational and helpful!"
Christi Friday, Shreveport, Louisiana
"Thought-provoking, interactive and thorough."
Terry Glidewell, Dallas, Texas
"Bill is a clear, articulate, interesting speaker, and this program
is applicable, excellent and fun."
Jason Leehy, Burlington, Vermont
"I wish there had been more time! Bill is a smooth, fully committed
and fired up speaker, and this program is very applicable and interesting."
Debbie Bischoff, Boise, Idaho
"Bill is motivating and really able to relate to an audience. Informative,
interesting and knowledgeable."
Jordan Gold, Thousand Oaks, California
"Bill is intuitive, well-prepared and helped us focus."
David Gold, Thousand Oaks, California
"This was a succinct and condensed overview of the psychology of
selling. Bill is very approachable and concise."
Mary Page, Athens, Georgia
"Professional, detailed, uplifting program on selling."
Jason Ripplinger, North Platte, Nebraska
"Engaging program that makes me want to learn more."
Reuben Levy, Baltimore, Maryland
"Bill taught us mental preparation and focus. He is knowledgeable,
confident and very effective."
Fawn Shortridge, Norwich, Connecticut
"Engaging, fluent, concise, helpful, interesting and informative."
Bethany Jones, Houston, Texas
"Excellent program with a wealth of information."
Iris Kabert, Gilroy, California
"Bill helped us find the zone. Very helpful, thought provoking and
Bryan Kristenson, Wichita, Kansas
"Lots of new material, as well as excellent review of things I know.
Bill is energetic, informative and friendly."
Chris Hampton, Pittsburgh, Pennsylvania
"Bill Cole is a business-golf guru...an authority in peak performance,
especially in selling and in golf."
San Leandro Chamber of Commerce