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The Test Anxiety Peak Performance Program
The Test Anxiety Peak Performance Program
helps you identify your exam stressors, assess how stress
affects you in an exam, and helps you plan and execute a comprehensive
test anxiety peak performance program so you can perform to
your potential, when it counts most, under pressure. We teach,
coach, guide and mentor you to reach more of their potential
in successful exam taking that is so critical to your career.
- Do you freeze up or go blank on tests?
- Do you perform well on practice exams, but bomb the real
thing?
- Are you frustrated from studying so hard, but in not
seeing the test score results you want?
- Are exam pressures stopping you from achieving the scores
you know you are capable of?
- Do you under-perform on tests that are critical to your
future career?
- Are you having to re-take tests you know you should have
passed the first time?
- Does the stress of studying and test-taking create anxiety,
resulting in problems at work and at home, with loved ones?
- Do you have symptoms of academic burnout?
- Is your health suffering from the stress of studying
and test-taking?
- Is your window for successfully passing an exam beginning
to close? Are you running out of time?
If you answered yes to even one of these
questions you should know there is help. You do not need to
suffer. There is a proven program that can help you reduce
test stress, enhance learning, improve test scores and give
you peace of mind back into your life. It's called the Test
Anxiety Peak Performance Program.
"I worked with Bill when I was studying for my ophthalmology board exam, a huge career mile marker and one that was making me fearful and anxious. I knew that I needed to take control of my mindset in order to study effectively and perform at my peak level on exam day. I also knew that I needed some help. I turned to Bill and couldn’t be happier that I did. He is an extraordinary coach. Bill explains complicated concepts in easy-to-understand ways, and has a calm and confident demeanor that settles even the most anxious nerves. I drew calm and confidence from my phone sessions with Bill. And the skills that I developed during my conversations with him, including visualization techniques, paid off big time when I was studying for my board exam and when I arrived on exam day. The mental game that Bill helped me get a handle on filled me with deep-seated confidence when it came time for me to take the exam. I felt like I was “in the zone” during the entire 4-hour, 250 multiple-choice question endeavor. At times, I actually caught myself enjoying the experience of taking the exam. In my mind, passing was a foregone conclusion. When I found out that I did pass, it was one of the best moments of my life. And I couldn’t have done it without the strategies and insights that I learned from Bill Cole—I’m sure of that."
Stephen A. Blatt, MD
Board-Certified Ophthalmologist
Chicago, Illinois
"Bill Cole has not only helped me, but also has supported family members and friends for mental game coaching over the years. He has been an invaluable resource for the mind in academic, personal, and professional settings. The results speak for themselves: test scores have risen to ultimately obtain scholarship funding, interview skills have progressed for new opportunities, and aspirational jobs have been secured by loved ones.
I first approached Bill several years ago in response to my struggles on the GMAT assessment for entry into business school to study an MBA. Together we reviewed the diagnosis of my issues to jointly identify the core problems and develop associated solutions. Bill took the time to actively listen, carefully understand, and provide tailored feedback based on the breadth and depth of his extensive experience across domains as varied as sports, sales, interviews, public speaking, and test-taking. As a matter of fact, he has written the books and authored the assignments used during and between meetings to teach and reinforce lessons. I appreciated that he was genuinely invested in my success and easily adapted to diverse needs.
Bill taught me the test-taking strategies and tactics to remain calm, centered, concentrated, and resilient in high-pressure situations to perform to the best of my abilities on the exam. We covered breathing techniques for stress management and energy control with visualization exercises and routines to build the necessary confidence for consistency in my performance. His advice was practical and actionable, such as the need to expose myself to the same tensions in practice tests in order to reproduce the conditions of the actual exam. Eventually I learned how to regulate negative self-talk and overcome perfectionism for more effective execution.
Following our sessions, I managed to significantly increase my GMAT score by +80 points from a 61st to an 83rd percentile! The improved marks would allow me to turn around previous application rejections, and eventually secure scholarship funding for an MBA at the University of Oxford.
More recently, we have worked on interview preparation and delivery through storytelling, self-awareness, and frequently asked questions. I’m now able to better articulate my narrative and value proposition in consulting engagements and employer conversations. Altogether the coaching and training have positively spilled over into other areas of life, from team management to presentations and interpersonal relations. I’m grateful for Bill Cole’s services and would recommend them to anyone encountering mindset challenges in the pursuit of their ambitions
"
Matthew Morgan, MBA
Management Consultant
USA
One on One Coaching: Silicon Valley Bay Area, Globally
For over 20 years we maintained first-class offices in the heart of Silicon Valley, in Cupertino, and Palo Alto, California. However, with the 2020 COVID-19 phenomenon, we have decided to move our business to a virtual basis.
We've been doing distance coaching all over the world each week for decades and the quality of coaching using video is completely equal to coaching done in an office.
It's also possible that we could come to your location in the San Francisco Bay Area to see you practice, to compete or for coaching in your home or office. We've done that for years. Please contact us for details. Travel fees may apply. We are based in Palo Alto, California.
Video And Telephone Coaching: US, Internationally

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We do coaching all
over the United States and globally via telephone and
video conferencing using Skype, FaceTime, Google Hangout
and GoToMeeting. |
"Bill Cole is a pioneer in performance psychology."
USA Today
"A world-renowned peak performance coach."
The BBC
"Bill Cole is a mind guru...he is among the elite mental game peak performance experts in this country."
American Society of Anesthesiologists
"The relaxation techniques are an excellent way to focus yourself. I didn't know how to do this prior to Bill's talk."
Jim LaFreniere
Saskatchewan, Canada
"A very helpful and informative way to help you become aware of how to control your stress, relax and be aware of how you can be a better performer."
Steve Meadley
Bainbridge, Ontario, Canada
"Hi Bill, I just wanted to drop you a line to let you know that I really appreciated all the time you spent with me, especially on such a short notice. I thank you for all the coaching you provided. Also, wanted to let you know that it was time well spent. I PASSED THE EXAM : ) Yeah!!! ... I have been notified of the results, and needless to say, I was THRILLED! Thanks again Bill!"
Joan Huang
Silicon Valley, California
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How Stress And Anxiety Ruin Studying And Test Performance
A certain amount of stress about tests helps
a student get motivated and study hard, but when the stress goes
past the ideal levels, many problems begin.
Test anxiety prior to an exam can ruin study habits. The stress
can make it difficult to concentrate, read, understand and retain
material, think analytically, plan and execute study strategies,
be creative and stay focused on the work.
Exam anxiety can directly cause mental stress symptoms such as racing
thoughts, confusion, fears, the mind going blank, negative thinking,
rushing, self-sabotage, memory loss, fear of failure, irritability,
worry and a self-critical attitude.
Exam anxiety can also cause physical stress symptoms such as muscle
tension, gastric issues, emotional issues, energy loss and racing
heartbeat, among others.
Finally, in extreme forms, exam anxiety can cause nightmares, panic
attacks, avoidance behavior, flashbacks, generalized anxiety, moodiness,
eating disorders, sleep disorders, obsessive thinking, perfectionism,
and self-defeating behaviors.
Test Takers Need Mental Toughness
Some people love to take tests. They see them
as a challenge and a puzzle to be solved. Other people see test
taking as a threat and something to be avoided at all costs. Whichever
camp you are in, test-taking does carry some stress. To minimize
this stress, the smart test taker considers as many of the stressors
that surround tests, both before and during, and devises ways to
surmount them. Some of these can be avoided. Some can be changed.
But many stressors simply have to be endured. That's where excellent
preparation and mental toughness come in. Mental toughness is the
ability to maintain focus, discipline and confidence in the face
of stress. To perform to your potential in any test, you have to
have this toughness.
Without the proper levels of mental toughness, focus and self-awareness,
self-discipline and stress control skills, you cannot reach your
full potential.
Who Needs This Program?
This program is for adult learners and children
from the ages of 11 years of age and older. This program benefits
any student who struggles to achieve success in test-taking, and
anyone who achieves well, but who experiences stress.
We have helped students taking qualifying examinations, licensing
examinations, state examinations, national examinations, certification
examinations, professional examinations, recertification examinations
and other tests of all types.
Here are some examples of the types of examinations that can benefit
from the skills learned in the Test Anxiety Peak Performance Program.
Academic Examinations
ACT® Advanced Placement Exams (AP®)
The Dental Admission Test (DAT®)
Graduate Management Admissions Test (GMAT®)
The Graduate Record Exam (GRE®)
The Law School Admission Test (LSAT®)
The Medical College Admission Test (MCAT®)
The Optometry Admission Test (OAT®)
The Pharmacy College Admission Test (PCAT®)
Scholastic Aptitude Test (SAT®)
Professional Examinations
Architecture
The Architect Registration Examination® (ARE®)
Engineering
The Principles and Practice of Engineering (PE) Examination
The NRC Licensing Examination (United States Nuclear Regulatory
Commission)
Finance, Accounting
The FINRA Securities Series 6, 63, 65, 7 Examinations and other
Examinations ®
The Uniform CPA Examination for Licensure as a U.S. Certified Public
Accountant
Chartered Financial Analyst® (CFA®)
Chartered Alternative Investment Analyst(sm) (CAIA®)
Financial Risk Manager (FRM®)
Certified Financial Planner™ (CFP®)
Insurance
State insurance examinations
Accident and Health Agent
Administrator
Automobile Insurance Agent (Limited Lines)
Bail Agent
Bail Permittee
Bail Solicitor
Cargo Shippers' Agent
Casualty Broker-Agent
Credit Insurance Agent
Crop Insurance Adjuster
Fire and Casualty Insurance Adjuster (Independent)
Interim Public Insurance Adjuster
Life Agent (Life-Only Agent, Accident and Health Agent)
Life and Disability Insurance Analyst
Life-Limited To The Payment of Funeral And Burial Expenses
Life-Only Agent
Life Settlement Broker
Life Settlement Provider
Limited Lines Automobile
Motor Club
Part-Time Fraternal Agent
Personal Lines Broker-Agent
Portable Electronics Insurance Agent
Property and Casualty Broker-Agent
Property Broker-Agent
Public Insurance Adjuster
Reinsurance Intermediary-Broker/ Intermediary-Manager
Rental Car Agent Licensing
Self-Service Storage Agent
Special Lines' Surplus Line Broker
Surplus Line Broker
Stock Agent
Travel Insurance Agent (Limited Lines)
Title Marketing Representative
Vehicle Service Contract Provider
Law, Paralegal
State Bar Examinations
The Uniform Bar Examination (UBE)
The Multistate Bar Examination (MBE)
The Certified Paralegal Examination
Law Enforcement, Police, State Trooper, FBI
The Entry-Level Law Enforcement Examination (LEE)
The California Highway Patrol (CHP) Exam
The National Police Officer Selection Test (POST)
The Trooper Trainee Exam
The State Police Trooper Entrance Examination
The Police Officer Oral Board
The FBI Entrance Exam
Firefighter, Paramedic, EMT
The Entry-Level Firefighter Examination
The Firefighter Entrance Exam
The Firefighter Civil Service Test
The Firefighter Oral Board
The Cooperative Personnel Services (CPS) Firefighter Examination
The National Paramedic (NRP) Certification
The National Registry Of Emergency Medical Technicians Exam (NREMT,
NREMT-P, NREMT-I, NREMT-B)
Medical, Dental, Pharmacy, Optometry, Nursing, Occupational Therapy,
Physical Therapy, Veterinary, Health and Wellness
The United States Medical Licensing Examination (USMLE)
The ABMS Board Certification Examination and the ABMS Program for
Maintenance of Certification (ABMS MOC®)
The American Podiatric Medical Licensing Examination (APMLE)
The Physician Assistant National Certifying Examination (PANCE)
The Physician Assistant National Recertifying Exam (PANRE)
The Naturopathic Physicians Licensing Examinations (NPLEX)
The North American Pharmacist Licensure Examination (NAPLEX)
The Comprehensive Osteopathic Medical Licensing Examination
The National Certification Examination for the Occupational Therapist
The National Board of Examiners in Optometry (NBEO) Examinations
The American Podiatric Medical Licensing Examination (APMLE)
The National Board Dental Examination (NBDE)
The National Board Dental Hygiene Examination
The North American Veterinary Licensing Examination (NAVLE®)
The National Council Licensure Examination (NCLEX-RN and the NCLEX-PN)
The National Nurse Aide Assessment Program (NNAAP)
The Certified Registered Nurse Anesthetists (CRNA) National Certification
Examination (NCE)
The National Council Licensure Exam For Registered Nurses (NCLEX),
(NCLEX-RN And The NCLEX-PN)
The Medication Aide Certification Examination (MACE)
The National Physical Therapy Examination (NPTE)
The National Board Examination for Registered Dietitian Nutritionists
(RDN)
The Chiropractic Special Purposes Examinations (NBCE)
Psychology, Counseling, Psychotherapy, Social Work
The Examination for Professional Practice in Psychology (EPPP)
The State Licensing Board Examination in Psychology
The Association of Marital and Family Therapy Regulatory Board's
(AMFTRB) Examination in Marital and Family Therapy
The National Clinical Mental Health Counseling Examination (NCMHCE)
State Licensure Examinations in Social Work
Real Estate
Real Estate Agent Licensing Exam Real Estate Broker Licensing Exam
Sommelier
Certified Sommelier Examination
Advanced Sommelier Examination
Master Sommelier Diploma Examination
The Test Anxiety Peak Performance Program
This program can be taught to a group or to an
individual. Classes can range from a one-time seminar format, to
ongoing regular classes, to an intensive bootcamp style workshop.
The program can be delivered in person, via the web or by telephone.
The program focuses on removing the mental blocks and stress and
anxiety holding you back from reaching your full potential. You
will learn how to mentally prepare for classes, studying, and test-taking
by knowing how to visualize success, relax, focus your mind, stay
in the present and stay task-focused, instead of having your mind
wander into the future of what could go wrong. Just as top athletes
learn how to get into "the zone" to help them play their best, you
will learn how to get in "the test-taking zone" so your full mental
abilities are enhanced.
The Test Stress Success
Manual EBook
The
Test Stress Success Manual, a 142-page expert guide of over 655
techniques, methods, checklists, and strategies for turning test
stress into success, is provided in PDF form at no extra cost to
all participants in the Test Anxiety Stress Reduction Program. This
manual contains hundreds of test strategies for studying, taking
practice tests, handling stress, mental readiness, in-the-test techniques
for handling concentration, and post-test mental review suggestions
so you leave nothing to chance in the test-taking process. It would
take you hundreds of hours of research to find all the educational
psychology strategies, techniques and methods for turning test stress
into success. Bill has done all the legwork for you, and he's complied
this voluminous research into this single, manageable, easy to use
resource.
What You Will Learn In This Test Stress Success Manual
- 50 Factors That Can Cause Test Stress.
- The 15 Factors Of Peak Performance In Test-Taking.
- The Seven Confidence Factors In Test-Taking.
- The Five Benefits Of Centering.
- The 27 Ways You Scare Yourself With Test-Taking.
- Six Realities About Exam Anxiety.
- Eight Factors That Cause Exam Anxiety.
- Ten Ways To Psych Up To Test Better.
- The Top Ten Stress-Causing Test-Taking Traps.
- The Top Ten Ways To Reduce Test Stress.
- Eight Things That Happen When You Choke On A Test.
- 12 Ways Mental Toughness Lets You Perform Better Under Pressure.
- Three Special Mental Toughness Strategies To Prevent Choking.
- Ten Myths About Test Anxiety.
- The Nine Elements Of The Zone.
- How To Identify The 56 Symptoms Of Test Stress.
- 15 Mind-Body Tools And Approaches To Handling Test Stress.
- 26 Test Preparation Mental Strategies.
- 23 Test Execution Mental Strategies.
- Ten Post-Test Mental Review Strategies.
- 50-Item Post-Test Mental Assessment Review.
- Nine Ways To Tell If You Are Visualizing Properly.
- Nine Ways To Use Visualization In Testing.
- 14 Stress Control Tips And Tricks For Test-Taking.
- 18 Mental Training Strategies For Test-Taking.
- 11 Cognitive Strategies For Test-Taking.
- How To Manage And Reduce Pressure In Test Taking.
- 70 Ways To Keep A Mental Training Journal.
- Eight Common Mistakes In Journaling.
- 97-Item List Of Stress Control And Peak Performance Interventions.
Depending on the amount of class time you arrange
in your program, you will learn 30-100 plus specific stress-control
techniques for handling study stress and test-taking stress. You
will walk out of each session understanding each skill, knowing
how to practice each one and when and how to apply each one. You
will quickly learn how to relax your body, remove stress symptoms,
clear away any mental distractions, channel your energy, calm your
emotions, and enhance your recall and mental alertness.
20 Specific Test Anxiety Peak Performance Skills And Tools You
Will Learn
You will learn Performance Enhancement Psychology
methods that give you control over your mind, body and emotions
that will enable you to perform on exams to your fullest abilities.
Here are just some of the 100-plus stress-stopping skills you will
learn:
- Zone Skills
- Anti-Choking Strategies
- Mental Calming Techniques
- The Mind-Body-Emotion Scan
- Thought Stopping Techniques
- Energy Management Skills
- Self-Regulation Skills
- Mindfulness Skills
- Self-Coaching Skills
- The Past-Present-Future Technique
- The One Thing At A Time Performance Mindset
- Psyching Up And Psyching Down Techniques
- Breath Control Training
- Attention Control Training
- Progressive Relaxation
- Mental Readiness And Preparation Strategies
- Cognitive Restructuring And Reframing Skills
- Visualization Skills
- Post Test Review Strategies
- Anti-Worrying Skills
In addition, you will receive these 10 benefits:
- Assessment of your current stress management skills.
- A deep and extensive level of analysis and feedback about your
stress profile and learning style.
- Proprietary, detailed checklists that help you become aware
of how stress hits you.
- Worksheets and exercises that bring the concepts Bill teaches
to life.
- Help you overcome specific issues such as fears and low confidence.
- Advice on how to achieve school-life balance.
- Actual in the moment learning of each stress control technique.
- Answer all questions you have about stress management.
- Assistance in creating custom stress control routines.
- Help creating a daily and weekly plan for stress control.
How The Test Anxiety Peak Performance Program Is Applied To Studying
And Test-Taking
This program can be used in any area of exam
preparation and test-taking: studying, test-taking, learning in
class, homework, etc, and can be laid over any subject matter area.
This program assists you in performing on any school examination,
professional examinations, graduate school entrance exams, professional
school entrance exams, certification exams, licensing exams and
more.
How This Program Can Be Delivered
This program can be delivered as a one on one
coaching program or as a class. The program content is highly experiential.
The students are always doing something, whether it is a mental
thinking exercise, visualization, stress control technique, breath
control method or a writing exercise. To that end, this can be delivered
in person, by video, or by telephone. There is assigned pre-work
and after-class work as well.
This can be delivered in a "boot-camp" type style, where it is an
intensive, multi-hour program on one day, or over consecutive days,
or it can be delivered on a weekly or monthly schedule. The ideal
start to the program is as an intensive immersion, so students become
launched into their customized test stress peak performance program.
All Programs Are Customized To Your Group
All our programs are customized to your group.
We make a minimum of three phone calls to attendees to interview
them about their challenges, needs and wishes for the program. Groups
desiring additional research, consultation and extensive customization
will be charged a premium, arranged with you in advance. Additional
pre and post customization, including such reinforcement tools as
audios, videos, workbooks, etc. will be quoted as part of a package.
An initial rollout of four hours training is advised for students
to learn the core test stress peak performance skills. Further reinforcement
by practice and skill refinement would occur with regular classes
through the year.
Order Test Anxiety Coaching
Services - Organizations
The standard hourly coaching rate for one person
in corporate, governmental, academic, military or other organizational
entities is $275, with some potential adjustments, based on a quote
as part of a custom volume package, and for example, when we include
speaking, training and consulting. For coaching sessions outside
our offices, for sessions with more than one person, and for coaching
with organizations, whether in person, or by distance, additional
coaching fees and travel fees apply. We also offer two discounted
packages, one of five hours and one of ten hours.
Discounted packages are valid only if paid in full, in advance.
The hourly coaching rate for one person in corporate,
governmental, academic, military or other organizational entities
is $275.
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one hour of Test Anxiety Coaching
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Coaching Five-Pack (Organizational): Buy
five hours of coaching and instead of paying $275/hour, you pay
only $265/hour. You SAVE $50.
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five hours of Test Anxiety Coaching
($1350USD - one person, organizational rate)
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Coaching Ten-Pack (Organizational): Buy
ten hours of coaching and instead of paying $275/hour, you pay only
$260/hour. You SAVE $150.
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ten hours of Test Anxiety Coaching
($2600USD - one person, organizational rate)
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New Client Coaching Package Offer
Our standard coaching fees for private pay individuals
are $125 an hour, but we want to give you a new client package rate.
Choose this Traction-To-Action Starter Package and take off $75
over three hours of coaching. You pay only $300 for all the above
features over three valuable hours of coaching with Bill. Travel
and associated expenses are extra, if we come to your offices.
Please note that this private pay for individuals (not organizations)
reduced-fee coaching structure is applicable only to individuals who take telephone,
Skype or FaceTime sessions, and for an individual taking sessions in our offices
in Palo Alto, California. Private pay coaching rates are not applicable to professional
athletes or coaches. Professional athletes and coaches would pay the organizational
rate, even if not connected with a team. For coaching sessions outside our offices,
for sessions with more than one person, and for coaching with organizations,
whether in person, or by distance, additional coaching fees and travel fees
apply. The hourly coaching rate for one person in corporate, governmental, academic,
military or other organizational entities is $275, with some potential adjustments,
based on a quote as part of a custom volume package, and for example, when we
include speaking, training and consulting.
To prevent fraud, refunds are not allowed by means other
than the same credit card or PayPal account used to make the original
charge.
We have coached individuals from San Francisco, San Jose, Saratoga,
Los Gatos, Campbell, Cupertino, Palo Alto, Almaden Valley, Santa
Cruz, Los Altos, Monte Sereno, Morgan Hill, Gilroy, Mountain View,
Santa Clara, Sunnyvale, Alameda, Atherton, Berkeley, Burlingame,
Campbell, Concord, Daly City, Danville, Dublin, Foster City, Fremont,
Hillsborough, Livermore, Menlo Park, Millbrae, Milpitas, Moraga,
Orinda, Pleasant Hill, Pleasanton, Portola Valley, Redwood City,
San Leandro, San Mateo, San Ramon, San Rafael, Santa Clara, Union
City, Woodside, and many other locations in the San Francisco Bay
area, Silicon Valley, and around the United States. You can come
to us, or we can come to you. For sessions out of our office, there
may be an extra charge for travel. We can also work virtually. We
also regularly consult with clients by phone and email from countries
around the world, such as England, Portugal, Australia, Mexico,
China, Canada, Israel and South Africa.
To start the Test Anxiety Peak Performance Coaching
Program, simply email us, call us at 510-270-0311, or click on the
button below to sign up now. This
new client discount package is for first-time clients only. If you are a continuing
client, please choose one of the Test Anxiety Peak Performance Coaching Services packages below.
For first-time
clients only.
Valid for one time use. |
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New Client 3-Hour Package
($300USD)
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We can often start you the same week you contact
us. If you need emergency Test Anxiety Peak Performance Coaching, call us, and
we will do everything we can to help you right away. We always go
the extra mile for our clients!
Order Test Anxiety Peak Performance Coaching
Services - Private Pay
Please note that this private pay for individuals (not organizations)
reduced-fee coaching structure is applicable only to individuals who take telephone,
Skype or FaceTime sessions, and for an individual taking sessions in our offices
in Palo Alto, California. Private pay coaching rates are not applicable to professional
athletes or coaches. Professional athletes and coaches would pay the organizational
rate, even if not connected with a team. For coaching sessions outside our offices,
for sessions with more than one person, and for coaching with organizations,
whether in person, or by distance, additional coaching fees and travel fees
apply. The hourly coaching rate for one person in corporate, governmental, academic,
military or other organizational entities is $275, with some potential adjustments,
based on a quote as part of a custom volume package, and for example, when we
include speaking, training and consulting.
Our discounted coaching fees are $75 for one
half hour (30 minutes) and $125 per hour, with additional price
reductions offered for blocks of four, six and twelve hours.
One-half Hour (30 minutes) of Coaching:
Buy 30 minutes of coaching for $75.
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30 minutes of Test Anxiety Peak Performance Coaching
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One Hour of Coaching: Buy one hour of coaching
for $125/hour. Please note that a one-hour purchase cannot be split into two half-hour coaching sessions. If you wish to book a 30-minute session you must buy the half-hour.
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one hour of Test Anxiety Peak Performance Coaching
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Coaching Four-Pack: Buy four hours of coaching
and instead of paying $125/hour, you pay only $117.50/hour. You
SAVE $30.
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four hours of Test Anxiety Peak Performance Coaching
($470USD - individual rate)
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Coaching Six-Pack: Buy six hours of coaching
and instead of paying $125/hour, you pay only $115/hour. You SAVE
$60.
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six hours of Test Anxiety Peak Performance Coaching
($690USD - individual rate)
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Coaching Twelve-Pack: Buy twelve hours
of coaching and instead of paying $125/hour, you pay only $110/hour.
You SAVE $180.
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Variable Payments
Normally payments are made using the Credit Card or PayPal buttons in the blue boxes above. However, you can make a custom payment to William B. Cole Consultants by going to the page for making payments of any amount.
Payment And Scheduling Policies
- 24-Hour Cancellation Policy: Please note that we require a 24-hour cancellation
notice should you need to cancel or reschedule a coaching session. Canceling
or rescheduling a training session, seminar, workshop or keynote requires
much earlier notice, with different policies. For those events, please consult
our contract for that event. We prefer not to charge for late canceled or
no-show appointments, but repeated or egregious late cancellations or no-show
appointments will be charged the full hourly rate of that missed session.
If you need to reschedule, that is never a problem as long as you give us
this full day advance notice so we can offer your time to another client.
We are usually booked out two weeks or more in advance for coaching sessions,
so the earlier you know your schedule, the easier it is to schedule you in any future slots should you need to reschedule.
- Payment for services is due on or before the first day of services rendered.
- We accept cash, check, PayPal, electronic bank transfer and credit cards
issued by American Express, Discover, MasterCard and Visa.
- We don't invoice, extend credit or accept insurance.
- Clients have the option of paying the standard hourly rate or availing
themselves of various discount packages.
- Package prices are based on payments made prior to, or at the time of the
first session.
- Purchase of a package is not valid retroactively, after a coaching session
has been concluded.
- Normally payments are made using the Credit Card or PayPal buttons on our
web site. However, coaching services payments may be made in installments,
by special arrangement. Please contact us for details. To make an installment
payment or to make another payment to William B. Cole Consultants, go to the
page for making payments of any amount.
- Checks returned by the bank for insufficient funds will be subject to a
$20.00 collection fee and a $20.00 insufficient funds fee.
- To prevent fraud, refunds are not allowed by means other than the same credit
card or PayPal account used to make the original charge.
- To be eligible for any reduced-price discount package you must both pay for the package in one lump sum in advance and actually complete the full hours in the package. If you opt to stop the package prematurely for any reason this voids the discount rate in the package. We will refund your remaining unused time, and your refund will then be prorated based on our standard hourly rate, not on the package rate.
- We do not offer family or group discounts. Each person in a family or a group is subject to the published payment schedules on this website.
- Clients who purchase a coaching package have the option of allowing specified other people to be a guest within that package, with our advance notification. A guest can be a parent, a relative, a neighbor, a friend, or anyone who is new to one of our programs, or who has not completed their introductory package. Someone who has already completed their 3-hour introductory package (only applicable in exam anxiety, interview coaching and sport psychology) is not eligible to be a guest in someone else’s 3-hour package.
- The introductory 3-hour new client package discount offer (only applicable in exam anxiety, interview coaching and sport psychology) is only valid for a one-time use. This package is only for brand new clients who have never had coaching with us before. Clients who have already completed this introductory package are no longer eligible to use it again. Their options are then to pay as they go at $125 per hour, or $75 per half hour, or to purchase a package of 4, 6 or 12 hours.
Additional Services
There is no additional charge for reading and responding to reasonable length emails. For emails or attached documents that are longer, any time spent with these activities will be counted as hours in the package you purchased. If the hours exceed the package hours, they will be invoiced weekly.
We can assist you in many other ways in addition to coaching. This is a menu of how you can utilize our expertise to create a robust program of improvement. Any time spent with these activities will be counted as hours in the package you purchased.
- Reading, reacting to and editing documents.

- Reviewing videos.

- Reviewing audios.

- Creating customized audios.

- Creating and editing documents.

- Writing and editing speeches and training materials.

- Creating and conducting surveys and questionnaires.

- Creating and conducting 360 degree reviews.

- Speaking to people you designate, as part of your coaching program, such as teachers, tutors, coaches, school administrators, therapists, consultants, relatives, parents or any other people on your success team. We often consult with parents on how to maximize their involvement with their child's experience.

- Having us conduct web research, or other research on your behalf.

- Attending your performances or workplaces, or in the field,
observing and debriefing you.

- Speaking by phone, Skype or FaceTime to debrief you after your
performances, while you are still on site, or soon thereafter.
These additional services can be paid for in two
ways, which we will ask you to designate before beginning them.
They could be counted as part of your existing package hours, or
charged as additional services beyond the package, at the hourly
rate within the package you purchased. If these services exceed
the hours in your package, they will be invoiced the week they are
delivered, with payment due at that time.
Policies And Pricing On Urgent, Rush Service And After-Hours Project And Coaching Requests
Urgent, emergency, rush service and after-hours project and coaching requests count as double the normal, prevailing hourly rate in your package.
We have many interview clients, executives, business owners and others who often need immediate turn-around of resumes and cover letters, and other documents. We wish we could accommodate everyone instantly. We know that speed is of the essence in responding to job announcements and last-minute interviews. We do our best to accommodate you so you can be nimble on these, and so you can apply for these positions early.
Most of our clients are working full time and cannot properly respond to a job announcement during their workday. They come home and then ask us to respond with their written work, at the end of their day. We are happy to do so. We do have time constraints, but if we are able, we respond as quickly as possible, often the same day.
However, when you ask us to produce a work product on an urgent basis, or to work outside our normal working hours, we find it necessary to charge a premium for that. The premium we charge for this expedited service is time and a half. So, for example, if you have a coaching-consulting package of 3, 4, 6 or 12 hours and you engage us in rush work, each hour is counted as 90 minutes, and would be deducted from your package accordingly.
We will only designate your work "rush service", or as an "after-hours project" if you specifically tell us this, and if you agree to pay the time and a half rate. Only you can designate such a rush order. We will always ask you to confirm this before proceeding.
Alternatively, instead of engaging us in a rush order, you can simply make your project normal priority. We'll get it done as fast as we can, in our normal business hours, and you won't get charged a premium. Your non-priority work may not get done immediately. In fact, we can't guarantee it will be done quickly if there are other folks ahead of you who have paid for priority rush jobs. And if your request comes in on a Thursday, Friday or weekend, the following week may be the first we can get to it.
Background Of Bill Cole, MS, MA As An Educator, Coach And Stress
Management Expert
Bill has been a teacher, coach and stress management consultant
since the 1970's. He trained as a teacher and coach as an undergraduate,
completed a student teaching internship, completed two graduate
degrees, and has taught at all levels and avenues in education:
Private schools, public schools, junior colleges, colleges, universities,
and he has owned his own tennis teaching academy. He has held
a lifetime teaching credential in California since 1989. He taught
college for over 15 years, and one special area he taught was
stress management. He was a master teacher and trainer of teachers
in college for years.
Bill has devised hundreds of assessment tools, tests and exams
that have been used by people around the world. He's been involved
with educational testing, measurement and psychometrics since
the early 70's. Since then he's had a special interest in creating
tests that measure a variety of parameters, using such tools as
surveys, assessments, tests, quizzes, questionnaires, skill tests,
knowledge tests, and tests of attitudes. He creates, on average,
more than a dozen tests each year. These tests have been developed
and adapted for use in business, education, the arts, medicine
and many specialized fields.
Currently he also trains and certifies teachers and coaches worldwide
in his peak performance system: https://www.mentalgamecoaching.com/
Bill's mission is to help people realize the potential they truly
have and to help them create strategies to bring that out in exam
success and life itself.
With all his years of experience in teaching and coaching learners
of all ages, he has a special ability to create fast rapport and
put people at ease in a coaching session. He is a good listener,
sincere, and uses his sense of humor and intriguing questions
to engage them in the process.
Bill's Academic Background
Bill graduated with honors in his undergraduate
and graduate degrees, and was the first person in the world to
earn a bachelor's degree in sport psychology. He was named to
Who's Who in American Education, Psi Chi, the National Honor Society
in Psychology, and won two academic awards, The Albert Zeigler
Award for Academic Excellence (as an undergraduate), and the Clifford
R. Furnas University Scholar-Athlete Award (as a graduating senior).
He holds a Master's degree in Physical Education from California
State University at Fullerton and a Master's degree in Counseling
Psychology from Santa Clara University, with additional coursework
towards a doctorate in psychology at The Palo Alto Graduate School
of Psychology.
To learn more about Bill Cole, see his full
bio.
Testimonials
Testimonials
for Bill's Test Anxiety Peak Performance Coaching
Testimonials for Bill Cole's peak performance coaching:
"Bill Cole is an authority on sports psychology. He is one of
the top peak performance coaches in the country."
Stanford University Baseball Team
"Bill Cole is a master mental game coach. He is one of the top
peak performance coaches on the Pro Tennis Tour."
Israeli Davis Cup Team
"A world-renowned peak performance coach."
British Broadcasting Corporation (The BBC)
"Bill Cole is an internationally respected sports psychologist
and mental game coach."
Coaching Edge Magazine, England
"Bill Cole is a leading author on sports psychology."
Yahoo! Sports
Free On-Line Test Anxiety Assessment
A good starting place is to complete this
5-minute on-line test
stress control assessment, at no charge.

Please retain a copy and we can arrange a no-obligation ten-minute
phone conversation with Bill at no charge. In that phone call
he will review your assessment, answer your questions, explain
the stress control coaching process, and make suggestions and
recommendations as to how you can improve and strengthen your
test-taking performance.
Taking this on-line assessment prior to the phone call is not
required, but it is strongly suggested, as we find it provides
excellent focus for this initial phone session. If you prefer
to make the call first, please be prepared to discuss your situation
in detail and what you are looking to achieve from this type
of coaching.
Free Articles On Test Stress Management And School Success
Strategies
Bill has written and published over 400 articles
worldwide on a variety of issues and topics in education, coaching,
peak performance and stress control. In addition to having created
numerous tests and assessments, for many years he has written
about test-taking strategies from a stress-reduction perspective
and how students can master their test-taking fears. See our
collection of articles
about test stress management.
How To Schedule Classes
We have convenient day, evening and weekend
times available by custom appointment. If you have more than
one person interested in this program and they would like to
take it together, that can be arranged. Please contact us for
details and pricing.
How To Get Your Test Anxiety Peak Performance Program Underway
Call: 510-270-0311
Email: Bill@MentalGameCoach.com
We can often start you the same week you contact us. If you
need emergency Test Anxiety Peak Performance Coaching, call us, and we will
do everything we can to help you right away. We always go the
extra mile for our clients!
Travel Expenses For Coaching
And Consulting
We handle travel differently for speaking
and training versus coaching and consulting. For speaking engagements
we can build the travel, hotel and per diem and other expenses
into a custom-quoted all-inclusive fee, or itemize these expenses
separate from the speaking fee. For this type of engagement,
there is no separate per-hour travel fee in addition to the
actual travel expenses incurred. You simply cover our actual
travel expenses.
For consulting and coaching engagements, we have two tiers of
travel fees. When we drive our company car to such an engagement,
our hourly travel fee is $100/hour. We charge that because our
time is valuable, and while we are driving we are unable to
do work or engage in client coaching or consulting. In addition,
there is wear and tear and an increase in mileage on the vehicle,
and gas and oil expenses. If we travel by air, train or boat,
our hourly travel fee is reduced to $50/hour, since we do not
incur expenses to our company car.
Travel From Palo Alto, California
Travel time begins when we leave our offices
in Palo Alto, California, and ends when we arrive at your door
or the door of the place you designate. Travel expenses include:
Taxi, shuttle, ferry, subway, train, or any other conveyance,
and tolls and parking fees. We fly out of any of three nearby
Bay area airports: San Francisco International Airport (SFO),
San Jose International Airport (SJC) and Oakland International
Airport (OAK).
Travel time is not computed only by distance via an online map
service for driving. It's based on time, since once we get near
your office we may be searching and waiting for a parking spot,
taking another conveyance and walking to your offices. We also
may be held up by heavy traffic, road work, detours or traffic
accidents. All this time counts towards the total travel time.
Travel time is also counted the same way when we return from
your office.
Travel, Other Fees And Expenses And Time Frames
Travel, hotel and per diem expenses and fees
can be handled in any of these ways: You can book and pay for
our travel expenses, we can invoice you, or we can take these
expenses and fees off any coaching package you purchase.
We serve our clients far beyond normal 9-5pm Monday-Friday working
hours, because our clients work across the US and the globe,
and because we often travel to observe and coach our clients
as they perform, compete and work. We often work early in the
morning, late at night, and on Saturday and Sunday to best meet
their needs. Travel fees are due anytime we drive our company
car to you or an event for you. When we travel to you or to
an event for you by plane, and the plane leaves after 8pm and
arrives prior to 6am, there are no travel fees assessed, since
we could not be serving other clients at those times. Travel
fees are waived if any daily coaching / consulting contract
exceeds $4,000.
Our Coaching Sessions Are Guaranteed
I guarantee the quality of our coaching sessions. I guarantee
to you that each coaching session will be of the highest quality, and will
give you the best cutting-edge content and success strategies. However, I
cannot predict, know, monitor or guarantee what you will do with the lessons,
insights and content learned in these sessions. Therefore, when you use our
coaching, materials and products you are not guaranteed to improve learning,
performance, income, health, fitness or specific earnings. No one can guarantee
such outcomes because your results will depend on variables and factors outside
our control including, but not limited to: your motivation, your diligence
and discipline, your capabilities, your creativity, your health and fitness,
your compliance with our recommendations and suggestions, and other factors
which neither party has control over.
I will ask you, many times in each coaching session, if things make sense,
and if you know how to practice and actually use what we discuss, and what
I teach you. At the end of each coaching session, I will ask if that session
met your expectations. If you say yes, we will consider that session successful.
If you say no, I will spend additional time with you, at no additional charge,
at that time, or at a mutually convenient time, to resolve your concerns.
If I cannot resolve your concerns at that time, I will refund all your monies
paid for that particular coaching session in question. If this coaching session
in question was part of a package, when you receive a refund for that session,
we will also refund the rest of your unused coaching package monies. This
will be prorated per the package you purchased, not at the full non-package
hourly rate. Whenever you make the next coaching package payment that is due
or make a pay as you go payment, this indicates that you are satisfied with
the coaching up to that point, and that you wish to continue the coaching
program.
Our Coaching Is Confidential
Trust forms the core of the coaching relationship.
We respect what you say, and will not repeat your material to
anyone or to any entity. We maintain your confidentiality
and privacy in all communications and we maintain safe and
secure written records of your account. We do not disclose that
you are a client if you do not want that known.
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