| "Very worthwhile! You gave us practical
advice on stress prevention and reduction that can apply in
any job or situation."
Santa Clara County, California
|"Total relaxation! Stress level GONE!"
|"Great tips on reducing office stress
that I can use every day!"
Santa Clara County, California
Are You Ready for Stress Management Coaching And Mental Wellness Coaching?
William B. Cole Consultants offers cutting-edge stress management coaching and mental wellness coaching to help clients learn and master the multidisciplinary skill-sets needed to identify stress, assess stress, and plan, and execute a comprehensive stress management and mental wellness program. William B. Cole Consultants founder and CEO Bill Cole, MS, MA is an internationally and nationally recognized peak performance mind coach with decades of experience in stress management coaching and mental wellness coaching.
Bill Cole, MS, MA has spoken to audiences around the world on stress management and mental wellness. He’s taught stress management and mental wellness at the college level. He’s written about these topics extensively. He’s been interviewed in the media countless times. You will learn cutting edge and customized tools and mental strategies that will help you gain control of yourself so you can function at optimal levels. You will learn about positive psychology, positivity, possibility thinking, how to remove mental blocks, mindfulness, stress reduction, peak performance, coping strategies, advanced breathing techniques, visualization techniques, self-motivation techniques, and anti-anxiety techniques.
You will learn better self-care and better self-management skills. You’ll be able to identify burn out, brown out and how to avoid these issues. You’ll discover the paradox of success, the fear of success, the impostor syndrome and how to become more confident as a person. You will learn how to stop self-sabotage and how to appreciate yourself more. Your emotional intelligence will rise and you’ll develop better mental toughness. You will improve your work-life-school balance, reduce perfectionism and procrastination, break bad habits, learn better self-discipline and have better self-awareness. You’ll become more resistant to stress and be able to view problems as challenges and as growth experiences. You’ll embrace the growth mindset. You’ll become far better at self-regulation and in managing your mind, your emotions, your body and your behavior. You will learn self-leadership skills and learn the art of nuanced and sophisticated communication that will help you reduce your stress, become more assertive and to be more diplomatic and tactful with people around you. You will learn how to manage mistakes and recover from setbacks and adversity and to become far better at self-coaching.
Which of these describes you?
- Feeling overwhelmed and out of control
- You want to reduce anxiety and nerves
- Perfectionist who is stressed out
- Actor suffering from stage fright
- Writer with writer's block
- Public speaker suffering from stage fright
- Test-taker blocking yourself with anxiety
- Anxiety with licensing board or graduate school oral exams
- Your anxiety ruins your job and school interviews
- Your TV, radio or public media interviews have performance
- Musician with fears of auditioning and performing
- Procrastinator who blows opportunities
- You self-sabotage
- You have the fear of failure
- You have the fear of success
- You want better work-life balance
- You want to handle deadline pressures better
- You want to reduce or eliminate stress symptoms
- You need better time and project management
- You want to learn how to relax, meditate, visualize
Bill has successfully helped people in each of
One on One Coaching: Silicon Valley Bay Area, Globally
For over 20 years we maintained first-class offices in the heart of Silicon Valley, in Cupertino, and Palo Alto, California. However, with the 2020 COVID-19 phenomenon, we have decided to move our business to a virtual basis.
We've been doing distance coaching all over the world each week for decades and the quality of coaching using video is completely equal to coaching done in an office.
It's also possible that we could come to your location in the San Francisco Bay Area to see you practice, to compete or for coaching in your home or office. We've done that for years. Please contact us for details. Travel fees may apply. We are based in Palo Alto, California.
Video Coaching: USA and International
||We coach and consult all over the United States and globally via video conferencing using Zoom, Skype, and FaceTime.
Bill Cole, MS, MA, Stress Management And Mental Wellness Expert
Bill Cole, MS, MA is an internationally and nationally recognized authority on stress management coaching and mental wellness coaching. He has been interviewed by these media outlets -- MSNBC.com, Golf Magazine, the BBC, ABC-TV, Fox News, the Associated Press Radio, Sirius Radio, The New York Times, Success Magazine, The Washington Post, The San Francisco Examiner and Chronicle, Yahoo! Sports, USA Today, ABC-TV, Entrepreneur Magazine, The San Jose Mercury News, The Denver Post, Time Magazine, the Los Angeles Times and countless others.
Bill has been a featured speaker at state, national and international medical conventions. For years he's been an executive coach to physicians and other medical professionals across many disciplines.
Bill is an Advisory Board Member of Daytona Health, Inc., a medical startup focusing on personalized, functional medicine using AI and advanced mind-body approaches. Motiv Health is creating an advanced precision behavior platform for health coaching. Bill is also a contract coach for Daytona Health for executive coaching and performance psychology.
Bill is a Founding Advisory Board Member of the mental health initiative for high school students nationally in the USA called GOAT Mentality:
Bill is also a contract coach for Kaigo Health for mental wellness coaching.
"Bill Cole, president and founder of the International Mental Game Coaching Association, says the key to achievement is enthusiasm for your goals. Cole coaches both Olympic and major-league athletes, and teaches his disciplinary techniques to corporate America."
"Performance psychology consultant Bill Cole has counseled many of the world's top athletes and knows how to combat stress and anxiety."
"Bill Cole is a pioneer in performance psychology."
"A world-renowned peak performance coach."
"Bill Cole is a mind guru...he is among the elite mental game peak performance experts in this country."
American Society of Anesthesiologists
"The best concept and tool I took from your program on Stop Stress And Banish Burnout was to take frequent breaks and refresh, like basketball players do. This was a practical, yet well-researched approach to using stress positively in life and in our work."
Marcelle Willock, MD
"I found this seminar more relaxing than my spa treatment! Plus, I gained tools to bring me back to this relaxed state. Thank you!"
Los Angeles, California
"an expert in optimal performance and stress management"
California Society Of Anesthesiologists
|View a short video Introduction to Stress
featuring CEO Bill Cole, MS, MA.
Take This Free Stress Management Assessment
Discover Your Strengths And Weaknesses In Managing Stress
We are making this valuable 61-item assessment
tool available to you at no charge to assist you in determining
what is getting in the way of your controlling stress. It will help
you quickly discover your strengths and weaknesses and provide you
with an overview of where you stand.
You can print this for your own use, or fill it out and then email
it to us as a way to begin the stress management coaching process
Take this free stress
management assessment now.
Order Stress Management
and Mental Wellness Coaching Services
The standard hourly coaching rate for
one person is $275, with some potential
adjustments, based on a quote as part
of a custom volume package, and for
example, when we include speaking,
training and consulting. For coaching
sessions outside our offices, for
sessions with more than one
person, additional coaching fees and
travel fees apply. We also offer two
discounted packages, one of five
hours and one of ten hours.
Discounted packages are valid only if paid in full, in advance.
one hour of Stress Management / Mental Wellness Coaching
($275USD - one person rate)
| All purchases
are made with
Coaching Five-Pack: Buy
five hours of coaching and instead of paying $275/hour, you pay
only $265/hour. You SAVE $50.
five hours of Stress Management / Mental Wellness Coaching
($1350USD - one person rate)
| All purchases
are made with
Coaching Ten-Pack: Buy
ten hours of coaching and instead of paying $275/hour, you pay only
$260/hour. You SAVE $150.
ten hours of Stress Management / Mental Wellness Coaching
($2600USD - one person rate)
| All purchases
are made with
We have coached individuals from San Francisco,
San Jose, Saratoga, Los Gatos, Campbell, Cupertino, Palo Alto, Almaden
Valley, Santa Cruz, Los Altos, Monte Sereno, Morgan Hill, Gilroy,
Mountain View, Santa Clara, Sunnyvale, Alameda, Atherton, Berkeley,
Burlingame, Campbell, Concord, Daly City, Danville, Dublin, Foster
City, Fremont, Hillsborough, Livermore, Menlo Park, Millbrae, Milpitas,
Moraga, Orinda, Pleasant Hill, Pleasanton, Portola Valley, Redwood
City, San Leandro, San Mateo, San Ramon, San Rafael, Santa Clara,
Union City, Woodside, and many other locations in the San Francisco
Bay area, Silicon Valley, and around the United States. You can
come to us, or we can come to you.
We can also work virtually. We also regularly consult with clients
by phone and email from countries around the world, such as England,
Portugal, Australia, Mexico, China, Canada, Israel and South Africa.
We can often start you the same week you contact
us. If you need emergency stress management coaching, call us, and
we will do everything we can to help you right away. We always go
the extra mile for our clients!
Normally payments are made using the Credit Card or PayPal buttons in the blue boxes above. However, you can make a custom payment to William B. Cole Consultants by going to the page for making payments of any amount.
Payment And Scheduling Policies
- 24-Hour Cancellation Policy: Please note that we require a 24-hour cancellation
notice should you need to cancel or reschedule a coaching session. Canceling
or rescheduling a training session, seminar, workshop or keynote requires
much earlier notice, with different policies. For those events, please consult
our contract for that event. We prefer not to charge for late canceled or
no-show appointments, but repeated or egregious late cancellations or no-show
appointments will be charged the full hourly rate of that missed session.
If you need to reschedule, that is never a problem as long as you give us
this full day advance notice so we can offer your time to another client.
We are usually booked out two weeks or more in advance for coaching sessions,
so the earlier you know your schedule, the easier it is to schedule you in any future slots should you need to reschedule.
- Payment for services is due on or before the first day of services rendered.
- We accept cash, check, PayPal, electronic bank transfer and credit cards
issued by American Express, Discover, MasterCard and Visa.
- We don't invoice, extend credit or accept insurance.
- Clients have the option of paying the standard hourly rate or availing
themselves of various discount packages.
- Package prices are based on payments made prior to, or at the time of the
- Purchase of a package is not valid retroactively, after a coaching session
has been concluded.
- Normally payments are made using the Credit Card or PayPal buttons on our
web site. However, coaching services payments may be made in installments,
by special arrangement. Please contact us for details. To make an installment
payment or to make another payment to William B. Cole Consultants, go to the
page for making payments of any amount.
- Checks returned by the bank for insufficient funds will be subject to a
$20.00 collection fee and a $20.00 insufficient funds fee.
- To prevent fraud, refunds are not allowed by means other than the same credit
card or PayPal account used to make the original charge.
- To be eligible for any reduced-price discount package you must both pay for the package in one lump sum in advance and actually complete the full hours in the package. If you opt to stop the package prematurely for any reason this voids the discount rate in the package. We will refund your remaining unused time, and your refund will then be prorated based on our standard hourly rate, not on the package rate.
- We do not offer family or group discounts. Each person in a family or a group is subject to the published payment schedules on this website.
- Clients who purchase a coaching package have the option of allowing specified other people to be a guest within that package, with our advance notification. A guest can be a parent, a relative, a neighbor, a friend, or anyone who is new to one of our programs, or who has not completed their introductory package. Someone who has already completed their 3-hour introductory package (only applicable in exam anxiety, interview coaching and sport psychology) is not eligible to be a guest in someone else’s 3-hour package.
- The introductory 3-hour new client package discount offer (only applicable in exam anxiety, interview coaching and sport psychology) is only valid for a one-time use. This package is only for brand new clients who have never had coaching with us before. Clients who have already completed this introductory package are no longer eligible to use it again. Their options are then to pay as they go at $125 per hour, or $75 per half hour, or to purchase a package of 4, 6 or 12 hours.
There is no additional charge for reading and
responding to reasonable length emails. For emails or attached documents
that are longer, any time spent with these activities will be counted
as hours in the package you purchased. If the hours exceed the package
hours, they will be invoiced weekly.
We can assist you in many other ways in addition to coaching. This is a menu of how you can utilize our expertise to create a robust program of improvement. Any time spent with these activities will be counted as hours in the package you purchased.
- Reading, reacting to and editing documents.
- Reviewing videos.
- Reviewing audios.
- Creating customized audios.
- Creating and editing documents.
- Creating coaching plans, lesson plans, training plans, development
plans and any course syllabus.
- Writing reports or summaries about your coaching sessions, practice
sessions or performances.
- Writing and editing speeches and training materials.
- Creating and conducting surveys and questionnaires.
- Creating and conducting 360 degree reviews.
- Speaking to people you designate, as part of your coaching program, such as teachers, tutors, coaches, school administrators, therapists, consultants, relatives, parents or any other people on your success team. We often consult with parents on how to maximize their involvement with their child's sport experience.
- Having us conduct web research, or other research on your behalf.
- Attending your performances or workplaces, or in the field,
observing and debriefing you.
- Speaking by phone or Skype to debrief you after your performances,
while you are still on site, or soon thereafter.
These additional services can be paid for in two
ways, which we will ask you to designate before beginning them.
They could be counted as part of your existing package hours, or
charged as additional services beyond the package, at the hourly
rate within the package you purchased. If these services exceed
the hours in your package, they will be invoiced the week they are
delivered, with payment due at that time.
Policies And Pricing On Urgent, Rush Service And After-Hours Project Requests
Urgent, rush service and after-hours project requests count as time-and-a-half. These rates apply upon your approval only.
We have many interview clients, executives, business owners and others who often need immediate turn-around of resumes and cover letters, and other documents. We wish we could accommodate everyone instantly. We know that speed is of the essence in responding to job announcements and last-minute interviews. We do our best to accommodate you so you can be nimble on these, and so you can apply for these positions early.
Most of our clients are working full time and cannot properly respond to a job announcement during their workday. They come home and then ask us to respond with their written work, at the end of their day. We are happy to do so. We do have time constraints, but if we are able, we respond as quickly as possible, often the same day.
However, when you ask us to produce a work product on an urgent basis, or to work outside our normal working hours, we find it necessary to charge a premium for that. The premium we charge for this expedited service is time and a half. So, for example, if you have a coaching-consulting package of 3, 4, 6 or 12 hours and you engage us in rush work, each hour is counted as 90 minutes, and would be deducted from your package accordingly.
We will only designate your work "rush service", or as an "after-hours project" if you specifically tell us this, and if you agree to pay the time and a half rate. Only you can designate such a rush order. We will always ask you to confirm this before proceeding.
Alternatively, instead of engaging us in a rush order, you can simply make your project normal priority. We'll get it done as fast as we can, in our normal business hours, and you won't get charged a premium. Your non-priority work may not get done immediately. In fact, we can't guarantee it will be done quickly if there are other folks ahead of you who have paid for priority rush jobs. And if your request comes in on a Thursday, Friday or weekend, the following week may be the first we can get to it.
Test Anxiety Stress Reduction Program
Stress management coaching for test anxiety and
school success helps you identify your stressors, assess how stress
affects you, and plan and execute a comprehensive stress management
program. The William B. Cole Consultants stress management coach
is a trusted, confidential advisor who teaches, guides and mentors
clients to reach more of their personal potential. Learn more about
our Test Anxiety Stress
Travel Expenses For Coaching And
We handle travel differently for speaking and
training versus coaching and consulting. For speaking engagements
we can build the travel, hotel and per diem and other expenses into
a custom-quoted all-inclusive fee, or itemize these expenses separate
from the speaking fee. For this type of engagement, there is no
separate per-hour travel fee in addition to the actual travel expenses
incurred. You simply cover our actual travel expenses.
For consulting and coaching engagements, we have two tiers of travel
fees. When we drive our company car to such an engagement, our hourly
travel fee is $100/hour. We charge that because our time is valuable,
and while we are driving we are unable to do work or engage in client
coaching or consulting. In addition, there is wear and tear and
an increase in mileage on the vehicle, and gas and oil expenses.
If we travel by air, train or boat, our hourly travel fee is reduced
to $50/hour, since we do not incur expenses to our company car.
Travel From Palo Alto, California
Travel time begins when we leave our offices
in Palo Alto, California, and ends when we arrive at your door or
the door of the place you designate. Travel expenses include: Taxi,
shuttle, ferry, subway, train, or any other conveyance, and tolls
and parking fees. We fly out of any of three nearby Bay area airports:
San Francisco International Airport (SFO), San Jose International
Airport (SJC) and Oakland International Airport (OAK).
Travel time is not computed only by distance via an online map service
for driving. It's based on time, since once we get near your office
we may be searching and waiting for a parking spot, taking another
conveyance and walking to your offices. We also may be held up by
heavy traffic, road work, detours or traffic accidents. All this
time counts towards the total travel time. Travel time is also counted
the same way when we return from your office.
Travel, Other Fees And Expenses And Time Frames
Travel, hotel and per diem expenses and fees
can be handled in any of these ways: You can book and pay for our
travel expenses, we can invoice you, or we can take these expenses
and fees off any coaching package you purchase.
We serve our clients far beyond normal 9-5pm Monday-Friday working
hours, because our clients work across the US and the globe, and
because we often travel to observe and coach our clients as they
perform, compete and work. We often work early in the morning, late
at night, and on Saturday and Sunday to best meet their needs. Travel
fees are due anytime we drive our company car to you or an event
for you. When we travel to you or to an event for you by plane,
and the plane leaves after 8pm and arrives prior to 6am, there are
no travel fees assessed, since we could not be serving other clients
at those times. Travel fees are waived if any daily coaching / consulting
contract exceeds $4,000.
Our Coaching Sessions Are Guaranteed
I guarantee the quality of our coaching sessions. I guarantee
to you that each coaching session will be of the highest quality, and will
give you the best cutting-edge content and success strategies. However, I
cannot predict, know, monitor or guarantee what you will do with the lessons,
insights and content learned in these sessions. Therefore, when you use our
coaching, materials and products you are not guaranteed to improve learning,
performance, income, health, fitness or specific earnings. No one can guarantee
such outcomes because your results will depend on variables and factors outside
our control including, but not limited to: your motivation, your diligence
and discipline, your capabilities, your creativity, your health and fitness,
your compliance with our recommendations and suggestions, and other factors
which neither party has control over.
I will ask you, many times in each coaching session, if things make sense,
and if you know how to practice and actually use what we discuss, and what
I teach you. At the end of each coaching session, I will ask if that session
met your expectations. If you say yes, we will consider that session successful.
If you say no, I will spend additional time with you, at no additional charge,
at that time, or at a mutually convenient time, to resolve your concerns.
If I cannot resolve your concerns at that time, I will refund all your monies
paid for that particular coaching session in question. If this coaching session
in question was part of a package, when you receive a refund for that session,
we will also refund the rest of your unused coaching package monies. This
will be prorated per the package you purchased, not at the full non-package
hourly rate. Whenever you make the next coaching package payment that is due
or make a pay as you go payment, this indicates that you are satisfied with
the coaching up to that point, and that you wish to continue the coaching
Our Coaching Is Confidential
Trust forms the core of the coaching relationship.
We respect what you say, and will not repeat your material to anyone
or to any entity. We maintain your confidentiality
and privacy in all communications and we maintain safe and secure
written records of your account. We do not disclose that you are
a client if you do not want that known.
Three Coaching Articles for You to Consider
These articles explain some of the myths about
stress management and why and how people engage the services of
a professional stress management coach, and some of the stress control
tools you can learn.
Do You Know These Six Myths About Stress?
Bill Cole, MS, MA
There are many stress myths bouncing around out there, and
what you don't know about stress can hurt you. Read this
article to find out six of the most common myths about
stress you should know so you can create and execute an
intelligent stress management program.
Six Stress Control Strategies That Can Change Your Life
Bill Cole, MS, MA
Do you feel out of control, overwhelmed or burdened with
stress and problems? There are smart ways to deal with these
stressful feelings. This
article lists six stress reduction approaches that are
easy to learn, simple to use and powerful. They'll help
you get back in control of your life.
What's a Mental Game Coach?
Bill Cole, MS, MA
There are many types of mind coaches, mental trainers, psychology
consultants and therapists. How can you choose the right
mind practitioner? To find out, read this
articles about stress management.
Meet Bill Cole, Your Stress Management and Mental Wellness Coach
William B. Cole Consultants founder and CEO Bill Cole, MS, MA
is an internationally and nationally recognized peak performance
mind coach. He is a Wall Of Fame Honoree, a hall of fame tennis
player, an award-winning scholar-athlete, published book author
and articles author, and has coached at the highest levels of
major-league pro sports, big-time college athletics and corporate
Bill's multifaceted career has taken him into the worlds of business,
politics, professional speaking, training, education, sports,
journalism, writing, music, coaching, psychotherapy, the media
Known as the Mental Game Coach, Bill has traveled the world
coaching high performers in pressure-cooker sports situations
as varied as the Baseball College World Series, Wimbledon, the
US Open and Davis Cup.
Bill is a prolific author, and has published over 360 articles,
training manuals, assessment instruments and audio products on
peak performance, motivation, self-development, leadership, the
paradox of success, mental toughness, workplace productivity,
sales and customer service, team-building, leadership, achievement,
mental training, sports psychology, speaking and coaching.
His ability to find practical wisdom from his life's stresses,
opportunities, challenges and successes make him eminently qualified
to help others handle their stress and to strive toward peak performance
and personal achievement. The depth of his experiences and accomplishments
allow him to bring invaluably creative means of helping people
solve the challenges they face in their personal and professional
lives, as he has done in his life.
Bill was the first person in the world to be awarded a Bachelor
of Science (with honors) in Sport Psychology. As an undergraduate
at SUNY-Buffalo, he was awarded the Albert Zeigler Award for academic
excellence, and as a graduating senior, he won the Clifford R.
Furnas Award as a University Scholar-Athlete. Bill has been one
of the most innovative writers and practitioners of the mental
game of sports since the mid 1970's.
He holds a Master of Science in Physical Education with specialization
in sport psychology from California State University-Fullerton,
and was inducted into Psi Chi, The National Honor Society In Psychology.
Bill is also a member of The American College of Sports Medicine.
Bill is also a graduate of Santa Clara University with a Master
of Arts degree in counseling psychology. That degree included
formal academic and clinical training. Bill has done additional
graduate studies in clinical psychology at the Western Graduate
School of Psychology and in psychology at the University of California-Santa
Cruz. He received post-graduate training in clinical and medical
hypnosis. He brings an outstanding, eclectic and well-rounded
academic, clinical, research, educational and multidisciplinary
approach to his work. Bill taught college for 15 years in New
York and California, including stress management, human development
and teacher education.
Experiences as an academic counselor at the college level, as
a school counselor in an alternative high school, as a psychiatric
recreation leader at a state mental hospital and as a psychotherapist
in the outpatient division of a large mental health agency allow
Bill to bring a wealth of stress management methods and approaches
to his clients. He has counseled troubled youth, couples, gang
members, psychotics, drug and alcohol addicts, runaways, the homeless,
convicted felons, road-ragers and neurotics.
To learn more about Bill Cole, see his full
"Bill brought a realization to breathing
that I use in sport, that can be utilized in everyday
Oakville, Ontario, Canada
"One of the best, most beneficial stress management
sessions I have attended in a long time. Very useful
"I realized that I put an incredible amount of
pressure on myself to perform. These tools I learned
today will allow me to perform more effectively."
Vineland, New Jersey