William B. Cole Consultants Peak Performance Solutions
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Bill Cole was awarded the LinkedIn ProFinderís Best of 2017, for public speaking writing, coaching and consulting. The Best of 2017 badge signals best in class ranking on the LinkedIn platform. This recognizes the standout ProFinder professionals of the year.

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"... a fresh, creative approach to the sales game that obviously has years of practical wisdom behind it."
Steven Bakos
Area Sales Manager
Linear Technology Corporation

"an expert in the psychology of workplace productivity"
Alain Pinel Real Estate
Saratoga, CA

"an expert in the psychology of achievement and success"
Linear Technology Corporation

International Association of Coaches Founding Member
Mental Game Coach global alliances

Are You Ready for Expert Sales Coaching?

Sales coaching is a professional business relationship that helps successful sales professionals become even higher achievers, play a bigger game, and reach more of their selling potential. An expert sales coach assists in improving personal organization, efficiency and time management and in enhancing sales performance. This is a results-based, collaborative, confidential relationship with the coach serving as a supportive accountability partner to challenge salespeople to improve peak performance mind tools and reach their zone of optimal sales performance.

Who are you?

  • New sales professional wanting guidance and a quick jump-start to the field
  • Experienced sales professional needing a boost or refresher course
  • Sales pro in a slump or career rut needing to get back on track fast
  • Business owner who needs to sell more
  • Speaker who wants to improve sales
  • Non-profit executive wanting specific sales strategies
  • Sales professional wanting help on sales scripts and presentations
  • Real estate agent wanting to stand out from the crowd
  • Sales professional changing products or services
  • Telesales professional wanting greater presence and command on the phone
  • Sales person wanting to close more business
  • Sales person considering getting out of sales and switching fields
  • Sales manager seeking better ways to motivate and lead a team
  • Sales professional wanting a new system for time management, organization and productivity
  • Sales professional with ADD or focus issues wanting to learn mental game strategies for better performance
  • Sales professional seeking career counseling and strategies
  • Business owner wanting new marketing approaches
  • Sales professional seeking new networking and prospecting strategies
  • Sales professional who has been given an ultimatum by the boss

Bill Cole has successfully helped people succeed in each of these situations.

One on One Coaching: Silicon Valley Bay Area, Globally

For over 20 years we maintained first-class offices in the heart of Silicon Valley, in Cupertino, and Palo Alto, California. However, with the 2020 COVID-19 phenomenon, we have decided to move our business to a virtual basis.

We've been doing distance coaching all over the world each week for decades and the quality of coaching using video is completely equal to coaching done in an office.

It's also possible that we could come to your location in the San Francisco Bay Area to see you practice, to compete or for coaching in your home or office. We've done that for years. Please contact us for details. Travel fees may apply. We are based in Palo Alto, California.

Video And Telephone Coaching: US, Internationally

video converencing

   We do coaching all over the United States and globally via telephone and video conferencing using Skype, FaceTime, Google Hangout and GoToMeeting.

Reach us by phone    Phone: 510-270-0311       Contact us by email    Email: Bill@MentalGameCoach.com

"This was spectacular. The session was low-key and high-impact, deep, thought-provoking and intensely informative. The best idea I gleaned from Bill's program on the Mental Game of Selling was to try to handle more stress, more effectively. Do not shun adversity. Handle it as it arises."
Paul L. Hulme Founder and Owner
Alain Pinel Real Estate, Inc.
Largest Independent Real Estate Firm in the Western United States

"Your Mental Game of Selling program is a fresh, creative approach to the sales game that obviously has years of practical wisdom behind it. This is exactly the kind of high-level, yet street-smart psychology of selling course that sales professionals need. Your program was excellent, and you hit a perfect bullseye by teaching us the mental skills our people need to help them perform at higher levels in their stressful and challenging workdays. This will motivate them tremendously in their sales careers. I can see why you are known as an expert in the psychology of achievement and success. You delivered one of the most unique, on-target and immediately-helpful sales training programs we have seen in a long time. We will stay in close touch about bringing you back soon."
Steven Bakos Area Sales Manager
Linear Technology Corporation Milpitas, CA

"Any high-performance sales team can benefit from your sessions and techniques to re-energize for a new year of objectives and power to leap ahead of the competition."
Anne Walker Vice President
Houston, Texas

View a short video Introduction to Sales Coaching,
featuring CEO Bill Cole, MS, MA.

Salesman runningAre you in a sales slump? Do you feel your sales game is starting to slip? Or do you feel that you're doing reasonably well in selling, but would like to realize more of your potential? Then Sales Coaching may be just what you need.

Read a Personal Message from William B. Cole Consultants CEO Bill Cole to learn about Sales Coaching and the results you can expect when you work with a Sales Coach.

Take This Free Sales Skills Assessment

Discover Your Strengths And Weaknesses

We are making this valuable 66-item selling assessment tool available to you at no charge to assist you in determining what is getting in the way of your performing to your full potential in sales situations, and in your larger sales career. It will help you quickly discover your strengths and weaknesses and provide you with an overview of what you have to do to get on the fast track to sales success.

You can print this for your own use, or fill it out and then email it to us as a way to begin the sales coaching process with us.

Take this free Sales Skills Assessment now.
Take the Assessment

Order Sales Coaching Services

The standard hourly coaching rate for one person is $275,†with some potential adjustments, based on a quote as part of a custom volume package, and for example, when we include speaking,†training and consulting. For coaching sessions outside our offices, and for sessions with more than one person, additional coaching fees and travel fees apply. We also offer two discounted packages,†one of five hours and one of ten hours.

Discounted packages are valid only if paid in full, in advance.

  Buy one hour of Sales Coaching
($275USD - one person rate)

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Coaching Five-Pack : Buy five hours of coaching and instead of paying $275/hour, you pay only $265/hour. You SAVE $50.

  Buy five hours of Sales Coaching
($1350USD - one person rate)

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Coaching Ten-Pack: Buy ten hours of coaching and instead of paying $275/hour, you pay only $260/hour. You SAVE $150.

  Buy ten hours of Sales Coaching
($2600USD - one person rate)

     Purchase using:
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We have coached individuals from San Francisco, San Jose, Saratoga, Los Gatos, Campbell, Cupertino, Palo Alto, Almaden Valley, Santa Cruz, Los Altos, Monte Sereno, Morgan Hill, Gilroy, Mountain View, Santa Clara, Sunnyvale, Alameda, Atherton, Berkeley, Burlingame, Campbell, Concord, Daly City, Danville, Dublin, Foster City, Fremont, Hillsborough, Livermore, Menlo Park, Millbrae, Milpitas, Moraga, Orinda, Pleasant Hill, Pleasanton, Portola Valley, Redwood City, San Leandro, San Mateo, San Ramon, San Rafael, Santa Clara, Union City, Woodside, and many other locations in the San Francisco Bay area, Silicon Valley, and around the United States. You can come to us, or we can come to you.

We can also work virtually. We also regularly consult with clients by phone and email from countries around the world, such as England, Portugal, Australia, Mexico, China, Canada, Israel and South Africa.

Variable Payments

Normally payments are made using the Credit Card or PayPal buttons in the blue boxes above. However, you can make a custom payment to William B. Cole Consultants by going to the page for making payments of any amount.

Payment And Scheduling Policies

  • 24-Hour Cancellation Policy: Please note that we require a 24-hour cancellation notice should you need to cancel or reschedule a coaching session. Canceling or rescheduling a training session, seminar, workshop or keynote requires much earlier notice, with different policies. For those events, please consult our contract for that event. We prefer not to charge for late canceled or no-show appointments, but repeated or egregious late cancellations or no-show appointments will be charged the full hourly rate of that missed session. If you need to reschedule, that is never a problem as long as you give us this full day advance notice so we can offer your time to another client. We are usually booked out two weeks or more in advance for coaching sessions, so the earlier you know your schedule, the easier it is to schedule you in any future slots should you need to reschedule.

  • Payment for services is due on or before the first day of services rendered.

  • We accept cash, check, PayPal, electronic bank transfer and credit cards issued by American Express, Discover, MasterCard and Visa.

  • We don't invoice, extend credit or accept insurance.

  • Clients have the option of paying the standard hourly rate or availing themselves of various discount packages.

  • Package prices are based on payments made prior to, or at the time of the first session.

  • Purchase of a package is not valid retroactively, after a coaching session has been concluded.

  • Normally payments are made using the Credit Card or PayPal buttons on our web site. However, coaching services payments may be made in installments, by special arrangement. Please contact us for details. To make an installment payment or to make another payment to William B. Cole Consultants, go to the page for making payments of any amount.

  • Checks returned by the bank for insufficient funds will be subject to a $20.00 collection fee and a $20.00 insufficient funds fee.

  • To prevent fraud, refunds are not allowed by means other than the same credit card or PayPal account used to make the original charge.

  • To be eligible for any reduced-price discount package you must both pay for the package in one lump sum in advance and actually complete the full hours in the package. If you opt to stop the package prematurely for any reason this voids the discount rate in the package. We will refund your remaining unused time, and your refund will then be prorated based on our standard hourly rate, not on the package rate.

  • We do not offer family or group discounts. Each person in a family or a group is subject to the published payment schedules on this website.

  • Clients who purchase a coaching package have the option of allowing specified other people to be a guest within that package, with our advance notification. A guest can be a parent, a relative, a neighbor, a friend, or anyone who is new to one of our programs, or who has not completed their introductory package. Someone who has already completed their 3-hour introductory package (only applicable in exam anxiety, interview coaching and sport psychology) is not eligible to be a guest in someone elseís 3-hour package.

  • The introductory 3-hour new client package discount offer (only applicable in exam anxiety, interview coaching and sport psychology) is only valid for a one-time use. This package is only for brand new clients who have never had coaching with us before. Clients who have already completed this introductory package are no longer eligible to use it again. Their options are then to pay as they go at $125 per hour, or $75 per half hour, or to purchase a package of 4, 6 or 12 hours.

Additional Services

There is no additional charge for reading and responding to reasonable length emails. For emails or attached documents that are longer, any time spent with these activities will be counted as hours in the package you purchased. If the hours exceed the package hours, they will be invoiced weekly.

We can assist you in many other ways in addition to coaching. This is a menu of how you can utilize our expertise to create a robust program of improvement. Any time spent with these activities will be counted as hours in the package you purchased.

  • Reading, reacting to and editing documents.

  • Reviewing videos.

  • Reviewing audios.

  • Creating customized audios.

  • Creating and editing documents.

  • Creating coaching plans, lesson plans, training plans, development plans and any course syllabus.

  • Writing reports or summaries about your coaching sessions, practice sessions or performances.

  • Writing and editing speeches and training materials.

  • Creating and conducting surveys and questionnaires.

  • Creating and conducting 360 degree reviews.

  • Speaking to people you designate, as part of your coaching program, such as teachers, tutors, coaches, school administrators, therapists, consultants, relatives, parents or any other people on your success team. We often consult with parents on how to maximize their involvement with their child's sport experience.

  • Having us conduct web research, or other research on your behalf.

  • Attending your performances or workplaces, or in the field, observing and debriefing you.

  • Speaking by phone or Skype to debrief you after your performances, while you are still on site, or soon thereafter.

These additional services can be paid for in two ways, which we will ask you to designate before beginning them. They could be counted as part of your existing package hours, or charged as additional services beyond the package, at the hourly rate within the package you purchased. If these services exceed the hours in your package, they will be invoiced the week they are delivered, with payment due at that time.

Policies And Pricing On Urgent, Rush Service And After-Hours Project Requests

Urgent, rush service and after-hours project requests count as time-and-a-half. These rates apply upon your approval only.

We have many interview clients, executives, business owners and others who often need immediate turn-around of resumes and cover letters, and other documents. We wish we could accommodate everyone instantly. We know that speed is of the essence in responding to job announcements and last-minute interviews. We do our best to accommodate you so you can be nimble on these, and so you can apply for these positions early.

Most of our clients are working full time and cannot properly respond to a job announcement during their workday. They come home and then ask us to respond with their written work, at the end of their day. We are happy to do so. We do have time constraints, but if we are able, we respond as quickly as possible, often the same day.

However, when you ask us to produce a work product on an urgent basis, or to work outside our normal working hours, we find it necessary to charge a premium for that. The premium we charge for this expedited service is time and a half. So, for example, if you have a coaching-consulting package of 3, 4, 6 or 12 hours and you engage us in rush work, each hour is counted as 90 minutes, and would be deducted from your package accordingly.

We will only designate your work "rush service", or as an "after-hours project" if you specifically tell us this, and if you agree to pay the time and a half rate. Only you can designate such a rush order. We will always ask you to confirm this before proceeding.

Alternatively, instead of engaging us in a rush order, you can simply make your project normal priority. We'll get it done as fast as we can, in our normal business hours, and you won't get charged a premium. Your non-priority work may not get done immediately. In fact, we can't guarantee it will be done quickly if there are other folks ahead of you who have paid for priority rush jobs. And if your request comes in on a Thursday, Friday or weekend, the following week may be the first we can get to it.

Travel Expenses For Coaching And Consulting

We handle travel differently for speaking and training versus coaching and consulting. For speaking engagements we can build the travel, hotel and per diem and other expenses into a custom-quoted all-inclusive fee, or itemize these expenses separate from the speaking fee. For this type of engagement, there is no separate per-hour travel fee in addition to the actual travel expenses incurred. You simply cover our actual travel expenses.

For consulting and coaching engagements, we have two tiers of travel fees. When we drive our company car to such an engagement, our hourly travel fee is $100/hour. We charge that because our time is valuable, and while we are driving we are unable to do work or engage in client coaching or consulting. In addition, there is wear and tear and an increase in mileage on the vehicle, and gas and oil expenses. If we travel by air, train or boat, our hourly travel fee is reduced to $50/hour, since we do not incur expenses to our company car.

Travel From Palo Alto, California

Travel time begins when we leave our offices in Palo Alto, California, and ends when we arrive at your door or the door of the place you designate. Travel expenses include: Taxi, shuttle, ferry, subway, train, or any other conveyance, and tolls and parking fees. We fly out of any of three nearby Bay area airports: San Francisco International Airport (SFO), San Jose International Airport (SJC) and Oakland International Airport (OAK).

Travel time is not computed only by distance via an online map service for driving. It's based on time, since once we get near your office we may be searching and waiting for a parking spot, taking another conveyance and walking to your offices. We also may be held up by heavy traffic, road work, detours or traffic accidents. All this time counts towards the total travel time. Travel time is also counted the same way when we return from your office.

Travel, Other Fees And Expenses And Time Frames

Travel, hotel and per diem expenses and fees can be handled in any of these ways: You can book and pay for our travel expenses, we can invoice you, or we can take these expenses and fees off any coaching package you purchase.

We serve our clients far beyond normal 9-5pm Monday-Friday working hours, because our clients work across the US and the globe, and because we often travel to observe and coach our clients as they perform, compete and work. We often work early in the morning, late at night, and on Saturday and Sunday to best meet their needs. Travel fees are due anytime we drive our company car to you or an event for you. When we travel to you or to an event for you by plane, and the plane leaves after 8pm and arrives prior to 6am, there are no travel fees assessed, since we could not be serving other clients at those times. Travel fees are waived if any daily coaching / consulting contract exceeds $4,000.

Our Coaching Sessions Are Guaranteed

I guarantee the quality of our coaching sessions. I guarantee to you that each coaching session will be of the highest quality, and will give you the best cutting-edge content and success strategies. However, I cannot predict, know, monitor or guarantee what you will do with the lessons, insights and content learned in these sessions. Therefore, when you use our coaching, materials and products you are not guaranteed to improve learning, performance, income, health, fitness or specific earnings. No one can guarantee such outcomes because your results will depend on variables and factors outside our control including, but not limited to: your motivation, your diligence and discipline, your capabilities, your creativity, your health and fitness, your compliance with our recommendations and suggestions, and other factors which neither party has control over.

I will ask you, many times in each coaching session, if things make sense, and if you know how to practice and actually use what we discuss, and what I teach you. At the end of each coaching session, I will ask if that session met your expectations. If you say yes, we will consider that session successful. If you say no, I will spend additional time with you, at no additional charge, at that time, or at a mutually convenient time, to resolve your concerns. If I cannot resolve your concerns at that time, I will refund all your monies paid for that particular coaching session in question. If this coaching session in question was part of a package, when you receive a refund for that session, we will also refund the rest of your unused coaching package monies. This will be prorated per the package you purchased, not at the full non-package hourly rate. Whenever you make the next coaching package payment that is due or make a pay as you go payment, this indicates that you are satisfied with the coaching up to that point, and that you wish to continue the coaching program.

Our Coaching Is Confidential

Trust forms the core of the coaching relationship. We respect what you say, and will not repeat your material to anyone or to any entity. We maintain your confidentiality and privacy in all communications and we maintain safe and secure written records of your account. We do not disclose that you are a client if you do not want that known.

Read These Sales Coaching Articles

These three articles explain how and why people engage the services of a professional coach, and how to assess your sales skills, so you can be a peak performer in sales.

Do You Have Your Black Belt in Selling?

Rate Your Sales Skills and Reach More of Your Potential

Bill Cole, MS, MA

Superstar sales professionals perform deftly, smoothly, seemingly with no obvious selling techniques. But they completely know their sales methods, are highly aware of themselves and their surroundings and they make things happen. They're in the zone.

How would you rate your selling skills? Amateur? Professional? All-Star? Hall Of Fame? No matter what the performance arena, there are four levels of skill attainment. Read this article to learn how each level works and how this knowledge can make you a top sales pro.

Read more Sales and Customer Service articles by Bill Cole.

Why Hire a Coach?

Ten Terrific Ways to a More Powerful Life

Bill Cole, MS, MA

A personal coach, business coach, executive mentor, tennis coach, golf coach, sport psychology coach...What do all these coaches have in common? Why work with a coach? A coach won't do the work for you, but here are ten ways a coach can help launch you to the next level. ... Read the rest of this article.

What's a Mental Game Coach?

Bill Cole, MS, MA

There are many types of mind coaches, mental trainers, psychology consultants and therapists. How can you choose the right mind practitioner? To find out, read this article.

Meet Bill Cole, Your Expert Sales Coach

Bill Cole Expert Sales Coach

Bill is a nationally-known sales coach, sales trainer and author on sales skills. He's a thought leader and sales strategist. He partners with sales professionals to devise new ways of approaching peak performance in selling. He's one of the top experts in the world on the mental game of selling. He's created a compelling training program on this topic, Winning The Mental Game of Selling:

See a one sheet on this Mental Game of Selling program.

Bill is one of the world's leading authorities on performance psychology. He has successfully adapted his innovative methods and techniques in peak performance to a wide range of business applications.
"Bill Cole is a leading Olympic sports psychologist and a world-renowned peak performance coach."
British Broadcasting Corporation (The BBC)

"Bill Cole is a world-leading authority on sports psychology."
New Idea Magazine, Coleman-Rayner, LLC

"Bill Cole is a leading author on sports psychology."
Yahoo! Sports

"Bill Cole is a renowned sports psychologist and 'mental game coach' who helps athletes cope with the demands of intense competition."
CNET Magazine

See Bill's full bio in sport psychology.

Read testimonials for Bill's sales coaching and training.

Bill has been involved in selling his entire life. He's been in leadership positions in many organizations and has hired, managed and developed sales people for years. His speaking and consulting to businesses and corporations of all types gives him perspective on the various ways sales business is conducted. One of Bill's strengths as a sales coach is that he comes at it from a studied, scholarly perspective. He is a probing, analytical thinker and coach, who helps people devise creative solutions to their sales issues.

For many years Bill authored a monthly column on sales for the national financial trade magazine Transaction World. These columns and Bill's other 550 articles on selling and business have appeared around the world countless times.

Bill is often interviewed on selling strategies in the media. Here are two examples of Bill speaking about the mental game of sales on video and audio.

Bill Cole On The Mental Game Of Sales On Audio

Bill Cole was interviewed as a sales psychology expert for the British radio podcast, The Upgraded Salesman Show. Bill was asked to describe his popular sales system The Mental Game of Selling. Listen to the audio file of this broadcast on the Upgraded Salesman Program on itunes for free.

Bill Cole On The Mental Game Of Sales On Video

Bill Cole was interviewed by the Sales Mastery Summit video series in a segment entitled The Mental Game Of Selling. The segment asked the question: How do sales professionals get out of a sales slump and into the zone, on command? The 40-minute video segment is part of the Sales Mastery Summit, on Mastering the Inner Game of Success.

Previous Sales Mastery Summit video experts interviewed include New York Times and Wall Street Journal best-selling author Daniel Pink, Craig Elias, Jill Konrath, Art Sobczak, Charlie Green, and Kevin Allen. The Sales Mastery Summit has 11,000+ members who have access to world-class sales experts for online sales training.

For more about Bill, see his full bio.

Go to the FAQ section about our coaching systems.

We offer team sales coaching and speaking programs on The Mental Game of Selling.

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expert sales coaching  
William B. Cole Consultants - Mental Game coaching, consulting, speaking and training

2085 East Bayshore Road #50412
Palo Alto, CA 94303
Phone: (510) 270-0311
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

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